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TECHNOLOGY & PRODUCTS
Adobe Voice makes creating
and sharing engaging video
stories child’s play
Adobe just announced Adobe Voice, a new animated dreds of other professional quality effects.
video app for iPad that gives anyone the ability to cre- Animated themes, specially designed for all kinds
ate and share engaging video stories. Adobe Voice of stories that can dynamically apply animation ef-
combines sound, graphics, photos and motion to make fects and make content come to life, from a dusty
engaging video stories in minutes. It empowers people chalkboard drawing style to animated watercolor
to inform, persuade or inspire others to action by using that looks like you’re literally painting images on
a combination of their own recorded voice, imagery, screen. With just a single tap, selections can be
music and cinema-quality motion graphics and effects. made to make videos visually interesting.
The animated videos can be quickly shared via social A selection of music to help set the right mood for
media, email, personal blogs and websites by posting the message and automatically balance with the
a single link and can be viewed on virtually any device.
Adobe Voice recording to make it seem like it was
captured in a professional sound booth.
Designed to help people make an impact online and
across social networks — without requiring any filming A credits and attribution page that is automatically
or editing — Adobe Voice is ideal for creative profes- added to the end of all videos to
sionals prototyping a project, non-profits championing ensure that every Creative Com-
a cause, small business owners connecting with cus- mons icon or image used is ac-
tomers, or students looking to create an interactive and counted for, so users don’t have
engaging school report. to worry about usage rights. Win-
ston Hendrickson, Vice President
Adobe’s new storytelling App for iPad Products, Creative Media Solu-
tions, Adobe proudly states that
Adobe Voice breathes new life Adobe Voice puts the power of
into static presentation formats Creative Cloud's industry-leading
by including a user’s voice and video and audio technology into
leveraging Adobe’s award- the hands of the masses and af-
winning technology. Specifically firm: “Our move to Creative Cloud has given us a much
designed for the mobile experi- broader canvas for innovation and attracted many new
ence, this new app features an users to Adobe. We believe Adobe Voice, and other
easy-to-use interface and pro- mobile apps expected in the next few months, will con-
fessional-grade production tech- tinue the momentum we're seeing.”
nology that makes crafting a
clear, engaging and impressive Take a look at the video: Introducing Adobe Voice
animated video fun for everyone.
http://www.youtube.com/watch?v=Oz8ag5i9h0E
Key features include:
Story starters and example videos to draw users
into the experience with an inspirational video feed
from the community; and a “wheel” of story ide-
as to provide helpful prompts that give meaningful
structure right from the first click.
Beautiful graphics that can be added from a li-
brary of over 25,000 professionally designed icons,
millions of images on the Web or a user’s own Adobe Voice is available as a free download in the App
photos. Store, but the app requires iPad 2 or higher and iOS 7.◊
A cutting-edge graphics engine inspired by Ado-
be’s market-leading After Effects tool that automat- By MediaBUZZ
ically applies cinematic graphics to a story in real
time, including motion blur, 3D, shadows and hun-
30 Asian eMarketing May 2014 - Multichannel Marketing— SoLoMo
