Page 36 - AeM_May_2014
P. 36
COMPANIES & CAMPAIGNS
KatalystM and 3radical at the
forefront of bringing mobile
gamification to brands in Asia Pacific
KatalystM recognized that gamification will play a rapid-
ly increasing role in developing consumer and custom-
er relationships and consequently implements and sup-
ports 3radical as its technology partner in this area.
Since KatalystM enables its clients to treat each and
every one of their clients in a completely personalized
and customized way, even if these number in the mil-
lions, the step is kind of natural. The technology driven
marketing agency is built on two pillars - strong exper-
tise in marketing technology; and a customer-first ap-
proach to marketing – and is absolutely convinced that
this 'consumer first' approach, driving marketing with
data and technology, is the future of marketing.
KatalystM, a leading Marketing Automation Agency, has
become a member of 3radical's partner network in Asia Headquartered in Singapore, KatalystM services clients
Pacific and the first accredited 3radical Partner. throughout Asia-Pacific and is trusted by leading
brands in both B2C and B2B, with brand names like
3radical has developed a marketing technology platform Symantec, Philips Consumer Electronics, AirAsiaGo,
that enables brands to create an unprecedented level of Tiger Airways, Rakuten Group, Johnson&Johnson and
engagement with consumers by delivering a rewarding, Hewlett-Packard.
fun and relevant consumer experience on mobile. The
platform enables brands to deliver a "gamified" experi- "Today's marketing is all about creating the right cus-
ence to consumers through competitions, recognition tomer experience. Consumers want to be approached
and rewards, for exhibiting behavior such as visiting in relevant and fun ways. Gone are the days when loy-
stores or online properties, answering quizzes, sharing alty was merely won with giving people rewards; to-
messages about the brand with their friends on social day's consumer base their choices on who gives them
networks, and ultimately purchasing and becoming an the best and most satisfying experience”, Jos Birken,
advocate. CEO of KatalystM explained.
"We have shown since our launch in July 2013 that the "The 3radical platform supports our vision – to help
gamified experience delivered very high engagement, brands grow the ‘lifetime value’ of their customers by
with more than 40% of all consumers downloading the enhancing the overall customer experience through
app to date engaging with a gamified offer from a brand. smart, targeted and triggered marketing, and we are
This is because it is both contextual and delivers value to delighted to be working with 3radical to deliver the ben-
the consumer as well as the brand, and is attractive to a efits of 'gamification' to major brands", he added.
large and growing audience" said Chris Tew, EVP Asia
Pacific for 3radical. The 3radical consumer app is branded either as radi-
calRealms, or branded and customized for specific or-
3radical provides brands with a new communication ganizations, including functionality relevant to that or-
channel to connect directly with consumers, while im- ganizations audience - for example stock locators,
pacting their behavior in a measurable way. This reflects news feeds etc. Offers and messages within the app
the relevant, targeted and rewarding nature of the inter- are targeted and delivered to consumers in real time
action created for consumers and brands alike, and is based on their social media profiles, past behavior and
attractive to a large and steadily growing audience. location and optimized based on powerful analytics –
delivering exactly the kind of smart, targeted and trig-
Created by the founders of marketing technology leader gered marketing that KatalystM focus on.
Alterian plc, the platform was launched in Singapore as a
test market in July 2013 and is in use by nearly 50 KatalystM and 3radical will soon announce a joint
brands- including Billabong, Forever 21 and iSetan and launch event in Singapore for Asia Pacific’s users of
major Malls such as 313@somerset. marketing automation platforms. ◊
By MediaBUZZ
36 Asian eMarketing May 2014 - Multichannel Marketing— SoLoMo
KatalystM and 3radical at the
forefront of bringing mobile
gamification to brands in Asia Pacific
KatalystM recognized that gamification will play a rapid-
ly increasing role in developing consumer and custom-
er relationships and consequently implements and sup-
ports 3radical as its technology partner in this area.
Since KatalystM enables its clients to treat each and
every one of their clients in a completely personalized
and customized way, even if these number in the mil-
lions, the step is kind of natural. The technology driven
marketing agency is built on two pillars - strong exper-
tise in marketing technology; and a customer-first ap-
proach to marketing – and is absolutely convinced that
this 'consumer first' approach, driving marketing with
data and technology, is the future of marketing.
KatalystM, a leading Marketing Automation Agency, has
become a member of 3radical's partner network in Asia Headquartered in Singapore, KatalystM services clients
Pacific and the first accredited 3radical Partner. throughout Asia-Pacific and is trusted by leading
brands in both B2C and B2B, with brand names like
3radical has developed a marketing technology platform Symantec, Philips Consumer Electronics, AirAsiaGo,
that enables brands to create an unprecedented level of Tiger Airways, Rakuten Group, Johnson&Johnson and
engagement with consumers by delivering a rewarding, Hewlett-Packard.
fun and relevant consumer experience on mobile. The
platform enables brands to deliver a "gamified" experi- "Today's marketing is all about creating the right cus-
ence to consumers through competitions, recognition tomer experience. Consumers want to be approached
and rewards, for exhibiting behavior such as visiting in relevant and fun ways. Gone are the days when loy-
stores or online properties, answering quizzes, sharing alty was merely won with giving people rewards; to-
messages about the brand with their friends on social day's consumer base their choices on who gives them
networks, and ultimately purchasing and becoming an the best and most satisfying experience”, Jos Birken,
advocate. CEO of KatalystM explained.
"We have shown since our launch in July 2013 that the "The 3radical platform supports our vision – to help
gamified experience delivered very high engagement, brands grow the ‘lifetime value’ of their customers by
with more than 40% of all consumers downloading the enhancing the overall customer experience through
app to date engaging with a gamified offer from a brand. smart, targeted and triggered marketing, and we are
This is because it is both contextual and delivers value to delighted to be working with 3radical to deliver the ben-
the consumer as well as the brand, and is attractive to a efits of 'gamification' to major brands", he added.
large and growing audience" said Chris Tew, EVP Asia
Pacific for 3radical. The 3radical consumer app is branded either as radi-
calRealms, or branded and customized for specific or-
3radical provides brands with a new communication ganizations, including functionality relevant to that or-
channel to connect directly with consumers, while im- ganizations audience - for example stock locators,
pacting their behavior in a measurable way. This reflects news feeds etc. Offers and messages within the app
the relevant, targeted and rewarding nature of the inter- are targeted and delivered to consumers in real time
action created for consumers and brands alike, and is based on their social media profiles, past behavior and
attractive to a large and steadily growing audience. location and optimized based on powerful analytics –
delivering exactly the kind of smart, targeted and trig-
Created by the founders of marketing technology leader gered marketing that KatalystM focus on.
Alterian plc, the platform was launched in Singapore as a
test market in July 2013 and is in use by nearly 50 KatalystM and 3radical will soon announce a joint
brands- including Billabong, Forever 21 and iSetan and launch event in Singapore for Asia Pacific’s users of
major Malls such as 313@somerset. marketing automation platforms. ◊
By MediaBUZZ
36 Asian eMarketing May 2014 - Multichannel Marketing— SoLoMo
