Page 40 - AeM_May_2014

COMPANIES & CAMPAIGNS

Crimson Hexagon

and HootSuite

partner to power

social insight and

engagement for

enterprises

Social intelligence software provider, Crimson Hexagon  Enable dynamic filtering of streams within Hoot-
announced their new app integration with HootSuite, the Suite to view posts by keyword, handles, hashtags,
widely used social relationship platform to power social date range and content sources providing the most
engagement for enterprises. Powered by Crimson Hex- in-depth intelligence on brand sentiment and cus-
agon's ForSight(TM) platform, customers can now tomer opinion;
stream social media posts directly into HootSuite, ena-
bling marketers and customer service professionals to  Enable location-based customer service initiatives
engage with consumers and take action based on deep for targeted campaigns and engagement
social media analysis.  Drive efficiency and time savings associated with
post tagging and post re-categorization as part of
The integration, combining Crimson Hexagon's monitor- HootSuite engagement workflow;
ing technologies with HootSuite's publishing capabilities,  Discover and compare brand and topic influencers
streamlines workflow and increases efficiency in social with author scoring within HootSuite.
monitoring and customer outreach within organizations.
The application also offers customizable keyword filtering "With this new integration, Crimson Hexagon custom-
and monitoring of any brand, competitor set or topic, ers are able to plug their analytics directly into Hoot-
lending context and improved flexibility to social media Suite streams for real-time engagement with customers
analysis. and turn social data into immediate engagement," said
Ryan Holmes, CEO at HootSuite. "HootSuite's custom
"We wanted to create an application that is truly differen- filters and keyword streams empower organizations to
tiated for our formal debut in the engagement space," easily identify key insights in analytics for multiple busi-
said Crimson Hexagon's CEO, Stephanie Newby. ness uses whether it is in social selling, customer ser-
"HootSuite's comprehensive social relationship platform, vice or marketing."
combined with Crimson Hexagon's advanced text and
audience analytics, creates a new digital nerve center to That the partnership is on the right track, proves For-
create actionable marketing insights from social media." rester’s August 2013 report, "Driving Toward Social
Intelligence Maturity," which reaffirms the value of ac-
Customer benefits and key features of the Crimson Hex- tionable social intelligence: "The volume of data creat-
agon-HootSuite app integration include the ability to: ed in the social web each day is staggering. Combing
through all of it to extract valuable insights about your
customers and prospects brings competitive ad-
 Access a world-class social media data library of vantage, but it requires some strategic planning," wrote
over 450 billion posts for real-time and historical Forrester's Allison Smith and Carlton Doty, Customer
analysis of social data; Insights Analysts. "Propelling your organization to new
 Engage with customers and prospects in real-time levels of social intelligence skill and application is es-
through HootSuite, add data streams to gain insights sential for maximizing the value of your listening and
on your customers, prospects and competitors; monitoring efforts", Forrester reminds us. ◊
 Apply custom filters and analytics to your data
streams, including sentiment, opinion category, gen- By MediaBUZZ
der, geography and influence score;

40 Asian eMarketing May 2014 - Multichannel Marketing— SoLoMo