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BEST PRACTICES & STRATEGIES
The billing can take place via fixed price or cost per click Always keep in mind to add a human touch to your
(CPC), just to give you an idea, but we will see how na- marketing practices to make your customers feel like
tive advertising will continue to develop. they know you and can trust you, encouraging them to
become fans and promoters of your brand. General
Considering all that data driven marketing, I am glad to impersonal marketing and advertising messages to the
see that we still live in a world that values connections masses are increasingly less effective and empathy on
and puts the consumers in the driving seat. At least, it is eye level is expected.◊
forcing marketers to focus more on a healthy mix of By Daniela La Marca
original, specialized content that appeals to the needs of
the new generation of customers.
M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
The billing can take place via fixed price or cost per click Always keep in mind to add a human touch to your
(CPC), just to give you an idea, but we will see how na- marketing practices to make your customers feel like
tive advertising will continue to develop. they know you and can trust you, encouraging them to
become fans and promoters of your brand. General
Considering all that data driven marketing, I am glad to impersonal marketing and advertising messages to the
see that we still live in a world that values connections masses are increasingly less effective and empathy on
and puts the consumers in the driving seat. At least, it is eye level is expected.◊
forcing marketers to focus more on a healthy mix of By Daniela La Marca
original, specialized content that appeals to the needs of
the new generation of customers.
M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
