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COMPANIES & CAMPAIGNS











































SY Lau suggested that business leaders take the follow-  Always be open to change and competition.
ing steps to ensure resiliency and to better navigate the Focus on what your own company does best and
organization through a dynamic and complex business gain access to innovation that can support or ex-
environment: pand your organization's core market by establish-
ing partnerships.
 Always create customer value. Only when you put
the value to the customer first will commercial value In closing, SY Lau emphasized: "Don't fear disruption -
be amplified. it is here to stay." The leadership, at the top, he said,
 Adopt a mindset that blends technology and must embrace and drive change, and get the organiza-
economics. Use technology as a solution to elimi- tion to adapt rapidly enough, framing change positively,
nate redundant processes and intermediaries, di- and painting a picture of the future.◊
rectly linking supply to demand, and vice versa.



































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