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COMPANIES & COMPAIGNS

SOTI reduces cost and complexity of

business-critical mobility and the IoT

The Internet of Things (IoT) is one of the dazzling With a network of interconnected and smart products, it
trends of the 21st century, destined to change is possible to create new value services for users. For
our life, as well as any business and market, by example, brands can exploit this new communication
collecting, processing, and analyzing large channel to relate to those who own and use things to
amounts of data in real time, thereby uniting the personalize offers. Customer management and after-
sales service can also be more contextualized and
physical and digital world.
customized to the individual consumer.
This allows marketers to understand users' behaviors
and their needs, as well as accessing information that According to marketing experts, future consumers will
have been previously hidden. Companies can easily be less and less willing to type their requests on a
have real-time sales data, know where and how their device and more and more are convinced that their
products are purchased, and receive immediate needs must be immediately understood and fulfilled.
feedback from customers. The result is strategic Not to mention that smart things will lead consumers to
planning in real time, comprised of continuous and new habits and cultivate new expectations.
constant adjustments. Correspondingly, IoT enables smarter, more targeted
advertising, more useful and relevant messages,
Hence, IoT is the starting point for the creation of aligned with the consumer's profile, behavior and
connected products that detect contextual information. purchases previously made.
In fact, if connected products are aligned with
production systems as early as the product creation How SOTI simplifies business mobility
phase, they subsequently allow the processes
themselves to be modified according to actual Business mobility is critical to the success of every
customer needs. In other words, we move from company as their workers depend heavily on mobile
connected products to smart products, in which devices and apps to do their jobs. Unfortunately, the
intelligence is added to interconnection. scale and complexity of mobility deployment is making
security and management more challenging than ever
and IoT will only intensify this situation.

22 October 2021: IoT in Marketing