Page 24 - AeM_October_2021

COMPANIES & COMPAIGNS

Rakuten SQREEM launched new

AI-based first-party data ad solution

“SQREEM’s technology can help companies by
providing and powering targeting and insights for their
vendors, partners, and clients,” said Ian Chapman-
Banks, CEO and co-founder of SQREEM
Technologies. “Our AI technology has already
produced very successful results for dozens of
multinational clients, from large pharmaceuticals to
some of the largest banks globally, where we’ve
enriched their data to generate important insights that
help optimize their marketing and sales funnel strategy
for business growth and significantly better
conversions. From identifying the target audience to
predicting higher purchase intents, having a strategy to
maximize the value of companies’ data will help
businesses take advantage of significant opportunities
and deliver business success.”
Rakuten SQREEM Inc., the joint venture between SQREEM is the largest "behavioral pattern data
Singapore-based Artificial Intelligence (AI) aggregator" that collects, analyzes, and creates a
Solutions Company SQREEM Technologies and database of open data on the Internet using its own AI
global leader in internet services Rakuten Group, technology. Based on this technology, the company
Inc., announced the launch of a new advertising provide data analysis and programmatic targeting
product that offers deeper insights and services. Just this year, the company launched ONE
significantly more targeted media buying. Market, the world’s first AI-enabled media exchange
that brings all SQREEM’s tech stack layers together,
The new “RMP - SQREEM Ads” combine the delivering an optimized end-to-end solution that
behavioral pattern analysis data based on more than seamlessly connects the right audience with the right
100 million Rakuten members in Japan with digital destination, when and where behaviors take
SQREEM’s AI behavioral pattern analysis capabilities place.
to provide insights that will enable advertisers to
understand at an anonymized individual level what With the successful merging of the behavioral pattern
products and services consumers want to buy. With the analysis data based on Rakuten members into
learnings from this collaboration, SQREEM is now able SQREEM’s own open behavioral datasets, Rakuten
to help companies understand their behavioral pattern SQREEM can now analyze enriched data. And with
analysis data accumulated by them at scale and speed. “RMP - SQREEM Ads”, Rakuten Group's clients can
now leverage SQREEM’s AI technology and database
SQREEM can enrich data on platforms and analyze it to gain insights on which people want to buy their
within a week, all without ever accessing data that sits products. This will consequently allow for granular
behind clients’ secure firewall. This allows companies targeting at scale.
to monetize the valuable pool of first-party data they
may have but cannot use meaningfully. “RMP - “This is the first of a suite of products we’re planning to
SQREEM Ads” will leverage the behavioral pattern launch,” said Ryugen Shimizu, CEO and President of
analysis data, based on Rakuten members and Rakuten SQREEM, Inc. “We’re very excited to see this
SQREEM’s AI technology, that provide insights into 12-month project come to fruition and help our clients in
consumer intent and reliable predictive indicators of Japan create impactful, relevant touchpoints with
purchase for advertising within a privacy-safe consumers.” ◊
ecosystem.
By MediaBUZZ

24 October 2021: IoT in Marketing