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RESEARCH, ANALYSIS & TRENDS

specific to their domains. tion options from unlimited response weighting to varia-
ble creation and from response editing to response-in-
 Stats iQ makes advanced statistical analysis acces- progress functionality.
sible for the average user by providing automated
and instant data analysis, all within the Qualtrics In a nutshell, Qualtrics iQ hunts down experience gaps
Experience Management Platform. There is no need automatically, predicts what customers want and helps
to export the data or massage it in another software organizations find and address issues before they neg-
to gain insights. Stats iQ automatically chooses the atively impact the business.
appropriate statistical analyses for your data, then “Tasks that were previously time consuming or impossi-
translates the results into plain English. The various ble to scale, like analyzing open text feedback or find-
advanced data analytics functions include relate, ing key drivers buried in your data, are simply easy to
univariate, bivariate, crosstabs, regression, and manage thanks to our services”, Mao Gen Foo, Head
modeling.
of Southeast Asia for Qualtrics and Sunil Pamnani,
In addition to that, Qualtrics offers several new features Senior Regional Lead, XM Solutions of Qualtrics, high-
in its XM Platform, including advanced data processing, lighted during the media briefing. Both will man the
response editing, and the ability to streamline the data newly opened Qualtrics Southeast Asia headquarters in
collection and preparation process. These features can Singapore, which is located at Marina Bay Financial
save hours of time when processing large, complex da- Centre. ◊
ta sets and make Qualtrics the only experience man- By Daniela La Marca
agement platform to offer a full spectrum of data collec-

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