Page 6 - AeM_Sept_2017

RESEARCH, ANALYSIS & TRENDS

Gartner expects AI, digital platform and

immersive experiences to drive digital

business

As every year, we take a look at the newly released
Gartner Hype Cycle for Emerging Technologies, espe-
cially since Gartner’s analysts identified three mega-
trends we are particularly interested in this month, name-
ly Artificial Intelligence (AI), immersive experiences and
digital platforms.

Compared to the Hype Cycle from 2016, some data
points have hardly changed, for example Augmented
and Virtual Reality (AR/VR), where AR still seems to be
in the valley of disillusion and VR a little bit further on the
upgrade of the Hype Cycle.
"Enterprise architects who are focused on technology
Anyway, all in all there are no signs of big changes com- innovation must evaluate these high-level trends and
pared to last year, but “technology will continue to be- the featured technologies, as well as the potential im-
come more human-centric to the point where it will intro- pact on their businesses," said Mike J. Walker, re-
duce transparency between people, businesses and search director at Gartner. "In addition to the potential
things”, Gartner states. “This relationship will become impact on businesses, these trends provide a signifi-
much more entwined as the evolution of technology be- cant opportunity for enterprise architecture leaders to
comes more adaptive, contextual and fluid within the help senior business and IT leaders respond to digital
workplace, at home, and in interacting with businesses business opportunities and threats by creating signa-
and other people”, the technology research firm affirms. ture-ready actionable and diagnostic deliverables that
guide investment decisions."
6 September 2017 - Immersive & Engagement Marketing (AR / VR)