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COMPANIES & CAMPAIGNS

FACT-Finder's "Next Generation Blixt"

combines search and personalization

par excellence

In October last year, FACT-Finder acquired "Personalization by segmentation is dead," said Robin
Loop54, the Swedish market leader for smart Mellstrand, chief strategy officer at FACT-Finder and
personalization technology in eCommerce and Loop54. "Today, shop owners need to be able to offer
Next Generation Blixt brings now the their customers truly relevant shopping experiences, in
technologies together, providing its users with real time."
the best of both worlds – search and
personalization. Next Generation Blixt now makes that possible by com-
bining the patented search algorithms of FACT-Finder
with GOLEM, Loop54's artificial intelligence. It offers
Personalization is playing an increasingly important role
in e-commerce in the 21st century. This applies both to that way the highest standard of search precision, per-
end customers, who prefer to shop in online stores that formance and setting options in combination with an AI
offer them the best customer experience, and to retail- for interpreting, optimizing, and personalizing the re-
ers, who have to address their customers more and sults.
more individually in order to achieve higher conversion Essentially, Next Generation Blixt provides users with
rates and sales. three innovations:

Personalization is not just personalization 1. Wisdom of the Crowd

But there are still a lot of online shops that play out indi- Until now, it has been a real challenge to show the
vidual offers based on customer groups, an approach most relevant products to each customer at any given
that has so far only been used due to a lack of alterna- times, because the context of human search queries is
tives, but no segmentation can reflect the individual difficult for machines to interpret.
context of the customer with all personal wishes and
requirements. Anyone searching for "PS4 game" probably wants to

28 July 2022: Search Marketing