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COMPANIES & CAMPAIGNS

YouTube Shorts inspires multiformat

creators and artists

Since its inception, YouTube Shorts has grown a As the recent highlights of YouTube Shorts proves, the
global community of more than 1.5 billion company innovated and refined product features:
monthly registered users.
Video remixing
At the heart of YouTube's journey are the voices of cre-
ators and artists for whom the path to success has nev- Utilizing content from the world’s largest video library,
er been more challenging. As such, YouTube devel- creators on YouTube can put their own spin on the con-
oped Shorts to make it THE place to connect with their tent they love from YouTube using the company’s latest
fans and build a long-term, sustainable music career. video remixing features, Cut and Green Screen to
Shorts on iOS (coming to Android soon).
Neal Mohan, YouTube’s Chief Product Officer, said:
“Shorts have become an essential part of the YouTube Cut: The ability to use a 1–5 second video segment
experience for our creators and viewers. Now being from any eligible VOD or Short in the creation of new
watched by over 1.5 billion logged-in users every Shorts content.
month, the product is growing thanks to the creativity of Green Screen: The ability to use up to a 60 second vid-
our community. While we’re still at the beginning of our eo segment from any eligible VOD or Short as the
journey with Shorts, we look forward to continuing to background for their original Shorts video.
innovate the product so our creators can continue to
express themselves, connect with their audiences, and Multiformat analytics
increase their reach and revenue opportunities on the
platform. Evolving the in-depth analytics, YouTube recently rolled
out a new design for YouTube Analytics which allows

30 July 2022: Search Marketing