Monday Nov 20th

Latest News

Adobe and Microsoft unveiled the next milestone in their strategic partnership
Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and extensibility. Available to joint customers today, the integration helps brands optimize enterprise ...
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Don’t underestimate your granny when it comes to Google
These days, with the pace at which technology is outdoing itself, it’s virtually impossible to hold your high ground as ‘king of the hill’. As soon as we flash the latest iPhone, a new one is flaunting its 12 MP camera with ƒ/1.8 aperture at us. Just when we’ve nailed th ...
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How contemporary lead management works
In a recent study, the management consultancy McKinsey noted that only few companies are really prepared for digital transformation. Digitization is posing major challenges for marketing and sales, which the lead management must consider and adapt to.
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Useful tips to get your digital lead management up to speed
Let’s be honest, the digital transformation puts all internal and external processes of a company to the test and makes it even more difficult to be successful in today's increasingly digitized world: The changing purchasing behavior of potential customers, the growing number of communication ...
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Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals
Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. that states marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1% of company revenue in 2016 to 11.3% in 2017, representing a ret ...
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Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale
According to Vodafone’s newly released  IoT Barometer 2017/18, Asia's businesses are leading the world in Internet of Things (IoT) adoption, with the number of companies embracing connected devices, soaring 200% from 2013 to stand at 36% now.
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Not ticking anyone off? Then you just aren’t trying hard enough!
When was the last time you really offended someone at work? If you are a leader and your answer was ‘never’, you may want to rethink your job title. After all, American statesman and retired four-star general in the US Army Colin Powell had a point when he said, “being responsible ...
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Let the 3rd Internet Revolution begin!
THEKEY Project is developing a second-generation identity verification (IDV) solution for the internet via “Blockchain-based Dynamic Multidimension Identification" (BDMI) technology. It can create a vivid and holographic digital identity online, which will be "the key" to migrate people from t ...
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Modern lead management must pay heed to new benchmarks
By now it is clear as day that digitization creates a pre-informed customer who has altered requests on assistance and support. This demands a new lead management, whose role is to capture, qualify, and guide potential customers who have shown their interest in the brand, before they are handed over ...
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Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns
Socialbakers announced the world’s first AI-powered performance prediction and optimization for Instagram that aims to help marketers get the most out of their paid and organic activities.
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Emails for the Smartphone done right
Nowadays, emails have to serve their purpose both on the desktop and on the smallest smartphone screen, simply because more and more people prefer to read their emails via their most personal devices, a recent study by Adobe just confirmed. The digital marketing expert provides in addition a lot of ...
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Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape
As brands and agencies grapple with an environment of rapidly changing consumer behavior, technology developments and competition, Adobe has launched a glossary to help marketers navigate the AdTech and MarTech landscape.Ownership of MarTech has long been associated with the brand side of businesses ...
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Pressure to become a “Digital Native Enterprise” is intensifying, IDC predicts
As every year, IDC started to announce its top predictions for Asia Pacific at IDC FutureScapes 2018, one of ICT’s most anticipated annual events, held at the Mandarin Orchard Singapore. On its 10th year of tracking 3rd platform technologies, IDC reveals that at least 60% of the Asia Pacific G ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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