Thursday Jul 02nd

The power of AR in e-commerce
Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the ...
VR and AR on the cusp of success
Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.
COVID-19 lockdowns expedite augmented reality globally
The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.
Social Media Trends During COVID-19 and What This Means for Brands in Asia
Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around ...

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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