Wednesday Sep 22nd

Security risks revealed using Alexa Skills
A study by the German Ruhr-Universität Bochum and the American North Carolina State University, performed the first large-scale analysis of Alexa Skills. Skills are Alexa’s versions of apps, that are used via voice-commands and can be loaded onto the Amazon voice assistant. The study grou ...
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Asia-Pacific region faces unique cybersecurity challenges in the post-pandemic era
A new poll by MIT Technology Review Insights, in association with Palo Alto Networks, uncovers the complex challenges Asia-Pacific companies face in securing networks and systems for remote workers in the post-pandemic era.
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How voice commands will influence user behavior
The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces.
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Don’t guess but know what your users want – with Nano INSIST
A consumer who is looking for a product on the Internet is an ideal recipient for targeted online marketing since the person indicated an interest. The start-up Nano Interactive can help in proving search-intent targeted advertising, “based on a technology that even the search engine giant Goo ...
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Visa helps SMBs access the digital economy
Visa announced that it has helped to digitally-enable an estimated 16 million small and micro businesses (SMBs) worldwide, or just over 30% of the multi-year goal it set in 2020 to digitize 50 million SMBs.
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Basic knowledge in the four data disciplines is essential for a career in marketing
The idea of designing creative advertising banners, captivating headlines, and trying to receive as many likes as possible for social media postings is increasingly giving way to a tough, data-driven mentality in marketing. “If you can't measure it, you can't improve it”, the management ...
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Is search optimization for voice really relevant?
Statistics on the use of Google Home, Amazon Alexa, Cortana from Microsoft or Siri from Apple, point to the same direction, namely the fact that the users have focused on a small, sharply defined area of application that is far below what was expected at the height of the hype two years ago.
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Use “Voice Search Readiness” to your advantage
Voice search seems to be a trend now that’s not showing any signs of slowing down, still it seems as if it is one of the least understood topics brands are facing today, according to Uberall, a leading provider of ‘Near Me’ Brand Experience marketing solutions.
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AnyMind Group launched Story Engine, a no-code web stories generator
AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables users to easily create, edit, manage and publish Web Stories, an open-source initiative by Google.
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Great advertising needs great media environments
Kantar just launched the second edition of its global Ad Equity ranking of media channels and media brands, Media Reactions 2021, which identifies the places where users of media channels and media brands most appreciate advertising and are least likely to view ads negatively.
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Tencent Cloud launches First Internet Data Center in Indonesia
Following the launch of Tencent Cloud's first Internet Data Center (IDC) in Indonesia, local businesses across industries and fields have shown significant interest in utilizing the industry-leading cloud offerings the new infrastructure has brought about in the region.
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Appointments & Announcements
 Blis announced the appointment of Emma-Jayne Owens as Managing Director of Asia-Pacific. The privacy-first, location-powered programmatic advertising partner has been operating in the region since 2014 and growing rapidly since then, with employees based across all key countries. Blis uses r ...

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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