Wednesday May 23rd

Latest News

Blockchain and Marketing
According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing out that it is still too early to come to a decision. Anyway, 2018 is expected to be a year of testin ...
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How to prevent damage from phishing scams and malware
With the rise of technology, ransomware and other cyberattacks accelerate their proceedings. In fact, not only the frequency, but also the sophistication of attacks of online criminals are steadily increasing - with sometimes devasting effects. Just think about the extortionist Trojan ‘WannaCr ...
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Meet the e-privacy regulations with login alliances
If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.
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America’s CLOUD Act violates EU’s GDPR
In the US, President Donald Trump just signed the Cloud Act, a law that leads to violations of the GDPR of the EU. The abbreviation stands for the Clarifying Lawful Overseas Use of Data Act (CLOUD), which complements the existing Stored Communications Act (SCA).
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Singapore’s Cybersecurity Act
Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the protection of Critical Information Infrastructure (CII) against cyber-attacks and to establish a framew ...
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'Unliche' to unleash Digital Marketing Intelligence
Rappier’s new powerful cloud-based self-serve platform, Unliche, has been launched to help companies make smarter marketing budgeting decisions across channels by leveraging the power of measurement of success metrics for customer acquisition, retention and engagement for their digital propert ...
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SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore
SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-ups across the Asia Pacific Japan (APJ) region. The new center will play a key role in realizing SAP& ...
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Streamr and Fysical partner to reshape human location data market
In the wake of the recent Facebook scandal, Fysical, that provides a protocol for the transparent and compliant exchange of physical world data on the blockchain, is partnering with the blockchain-backed data platform Streamr to put consumers back in control of their data.
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5 tips on how to reach B2B decision-makers despite ePrivacy
Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to creat ...
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Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content
AllRites just announced the launch of a global B2B marketplace for Asian film, tv, and sports broadcast content, providing an online platform to discover, negotiate and purchase content rights.
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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