- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 30 March 2017 14:49
Social media is a kind of love-hate relationship since it can like you, share with you, and engage you in conversations, especially when content is created from a user-centric point of view, but also knock you for six, if you are not foresighted and careful.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 16 March 2017 13:59
According to a survey by Bazaarvoice, the majority of millennials (84%) say online user-generated content influences their purchase and usage decisions. Indeed, open sourced content creation is a trend that continues to evolve and has supposedly been started by Nine Inch Nails with the release of a ...
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 30 March 2017 14:33
Livestreaming is a powerful emotionalizing medium for its users and many want to share their experiences immediately with friends and acquaintances via social media. This automatically creates a link between the video content and other platforms, advertisers can make use of for their next campaigns.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 16 March 2017 13:48
To score with content on social networks, proper preparation is everything! Therefore, you might want to consider the following tips how to get the ball rolling with good social media content ideas:
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 30 March 2017 14:20
According to Zenith's recently published Advertising Expenditure Forecast, social media ad spend is the fastest growing segment of online advertising with a growth rate of 51% last year. The forecast estimates that spending on social media will reach $55 billion and that print media will be signific ...
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 16 March 2017 13:11
Jamie Spencer impressed us already last year with his Social Media Keyboard Shortcut Cheat Sheet, that includes specific commands that would otherwise be accessible through a menu via a click of a mouse button.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 30 March 2017 14:12
Smartphones are the go-to device for accessing the Internet throughout South East Asia and consumers expect fast performance of websites across all devices, according to the “State of the User Experience” research report released by Limelight Networks recently.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 09 March 2017 14:09
AdParlor Asia launched Intelligence Tags™, a technology that uses artificial intelligence to test the creative effectiveness across a range of social ads, including images, videos, as well as unique formats such as GIFs, cinemagraphs, canvas ads and text.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 30 March 2017 13:53
Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networks and manage the connectivity of the core members of the community.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 09 March 2017 14:00
Say goodbye to posting on social networks and waiting for comments, feedback and likes, as Wander is the new, better way of interacting with other people digitally.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 23 March 2017 13:57
For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common media business as any other where companies want to present themselves. But the question of how to ...
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 09 March 2017 11:51
If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 23 March 2017 13:53
With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel - the so-called "Influencer Marketing". However, since the Internet isn’t a right-free area, the question arises of respect ...
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 09 March 2017 11:47
According to a recent GfK study, over a quarter (27%) of internet users strongly agreed that they are willing to share their personal data in exchange for benefits or rewards, while in contrast 19% were firmly unwilling to share their data.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 23 March 2017 13:07
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact, therefore have a clear advantage regarding branding. Usually, people who see that friends like a co ...
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 09 March 2017 11:38
A new survey, conducted by Clutch, a B2B ratings and reviews firm, offers recommendations, based on original data, for small businesses’ social media endeavors in 2017.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Wednesday, 22 March 2017 18:56
Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 02 March 2017 15:52
If it is used without prejudice, ‘Social Media Listening’ can be used by companies to the benefit of business development, sales support, or personnel and product development, to name a few.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Wednesday, 22 March 2017 18:44
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 02 March 2017 15:48
Influencer Marketing describes a marketing approach where a person's awareness is used to pay more attention to a product or brand. It is settled somewhere between the recommendation of a friend and classic advertising. It’s a clever strategy, because in times of ad blockers and advertising bl ...
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Wednesday, 22 March 2017 18:35
The social media management platform Hootsuite acquired the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 02 March 2017 15:39
In social media channels, such as Facebook, Twitter or Instagram, it is no longer just about posting pictures and photos from the last party. Companies have been using these channels for a long time to communicate with their customers and promote their brand.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 16 March 2017 15:42
Researchers at ESET, a global leader in proactive cybersecurity, have discovered 13 new Instagram credential stealers on the Google Play store and provided greater insight into the motivations behind their fraudulent schemes.Instagram users have recently been the target of several new credential ste ...
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 02 March 2017 14:23
According to the APWG’s new Phishing Activity Trends Report, the number of phishing attacks in 2016 were the highest ever recorded with 1,220,523, representing an increase of 65% compared to the previous year.
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 16 March 2017 15:25
IBM announced it is collaborating with Unified Inbox, a Singapore-based intelligent IoT messaging company, to provide businesses with the world’s first intelligent ‘Internet of Things’ (IoT) messaging platform, using IBM Watson. IBM will also provide Unified Inbox, an IBM Cloud (Bl ...
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 02 March 2017 12:41
If you love the spotlight and managed to enthuse a large following, you might be able to partner with large brands or even create your own fashion and beauty lines to sell via social media. Take Chiara Ferragni as an example, who is by now a Global Fashion Icon and lead judge of the Beauty Bound Sea ...
- Written by Augustine
- Category: March 2017 - Social Media & Influencer Marketing
- Thursday, 16 March 2017 14:15
Social networks and search engines are increasingly customizing our advertisements, contact networks and search results, making each user’s experience unique. But at least since Edward Snowden’s revelations, consumers started to be concerned about data collection and want to know why thi ...
