Thursday Nov 23rd

Latest News

New vjoon K4 version optimizes user experience and accelerates publishing processes
vjoon GmbH, a leading global provider of software solutions for digital content management, is worth to take a look at in the context of content marketing. The Hamburg-based company just released an optimized version of its vjoon K4 cross-media publishing platform - version 6.8 – which is improve ...
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Unearthing the truth about why content is shared on the Internet
What do you guess are the motives and what emotions lead to particularly high sharing rates? New findings in brain research (Neuromarketing) show what happens in the brain when content is shared online, offering good starting points to make Internet content targeted and virally efficient.
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Contextual Content Marketing exploits the power of data to maximize relevance
Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they’re using or recent web-browsing activity. The goal is to display ads to customers that show products and services they are already interested in. ...
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Typo3: An excellent CMS tool of staggering sophistication
Typo3 is a very powerful content management system (CMS) with huge possibilities. The script is developed as ‘Open Source’ and is chosen mostly by more advanced programmers, who are looking for a comprehensive application with many functionalities and are willing to invest much time in studying ...
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Creative Commons Licenses solve copyright issues
Nobody likes copycats and plagiarism, but you should balance the pro and cons of copyright infringements carefully not to be left out in our “sharing” content world.
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Top web rankings with the right combination of quality content and strategic web optimization
For some time now, search engine optimization is going through a fundamental change thanks to the new magic word of "content marketing". Only by offering the right combination of quality content and strategic web optimization, businesses can effectively achieve top rankings in search results.
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Native Advertising: When advertising becomes real content
Traditional display advertising, such as banners, pop-ups or overlays, are increasingly perceived by users as a nuisance or not noticed at all ("banner blindness"), a situation the so-called “Native Advertising” intends to change, pepping up the click-through rates.
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FirstSpirit CMS: Cloud-based solution helps to increase conversion rates and sales by means of individual contents
The web content management provider e-Spirit Inc. recently launched its new FirstSpirit RealtimeTargeting solution, the result of a technology and business development partnership with Woopra. With the integration of Woopra real-time customer analytics into FirstSpirit CMS, websites gain the ability ...
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Trends in 2014: Content Marketing beats Mobile Marketing
According to the digital experts of eprofessional, Content Marketing is currently the most important trend in online marketing. In fact, almost one in two respondents (46%) in eprofessional’s recent survey sees this as the top issue. The company’s findings are in general quite interesting, confi ...
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Give your readers the best online viewing experience
In today’s technologically advanced era, everybody goes online whenever they need information – which is great for companies raising awareness of their products and services.
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Question your CMS and sound things out as part of your digital marketing strategy
Gartner listed 20 leading systems in its last Magic Quadrant for WCM and mentioned a total of 75 established vendors, whereof some of them offer today excellent digital marketing suites: Adobe, CoreMedia, Imperia, Infopark, Kentico, Liferay, Magnolia, OpenText, Sitecore, Umbraco, WordPress ...  Ple ...
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Consumers' desire to stream video content on TV screens will drive content device purchases
A recently released study found that the most determining factor among consumers in purchasing a new TV or video device is its ability to connect to the Internet and stream content.
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Konica Minolta Enterprise Content Management (ECM) redefines document security and compliance
Konica Minolta Business Solutions Asia just launched its Enterprise Content Management (ECM) Solution, a dynamic system to help offices manage content across the enterprise to maximize how data can be used, in the markets of Singapore and Malaysia.
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Content Marketing: Real opportunity or just an artificial trend?
Content marketing has become the number one buzzword in the communications industry within the past two years. Unlike traditional advertising and PR, it is determined to address the target group with informational, consultative and entertaining content. But will this new communication technology be ...
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Marketo’s tips on content development to generate demand
Effective content marketing is imperative to demand generation because it helps create product demand, as Marketo highlights in one of their many useful articles. The expert points out further what we all already heard many times, namely that it all again comes down to relevance, which is the key to ...
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Pushfor launched platform for self-expiring business content
Pushfor, a London-based startup, released a unique platform to allow companies to send professional business content that deletes from the recipient's device after a specific number of views or date.
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Content blindness - how can it be overcome?
Banner blindness, and advertising blindness in general, are not uncommon and actually long-known phenomena. Kind of new, however is the content blindness that has been caused in the aftermath of the Panda update since it downgraded the direct user feedback on the page which has long been considered ...
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Content will always be King: Some tips for developing customer relevant content
Even if the need for good content is generally realized, there is often a lack of ideas on how to come up with this content. This is why we would like to give you some ideas on how to develop your content planning.
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How to manage your corporate blog effectively
Users are more likely to remain loyal to a brand, if you provide a good selection of relevant and high quality content tend, rather than when purely sending advertising content. Posts can contain both text and images, infographics, audio and video documents etc.
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ShoreTel: An outstanding master in channel partner sales
In an earlier issue of Asian eMarketing we introduced you to ShoreTel’s “brilliantly simple phone systems and unified communications (UC) solutions”. This time, David Petts, the company’s Senior Vice President of Worldwide Sales, gives us insights into ShoreTel’s outstanding channel partne ...
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How to come up with a good content strategy
We all have been generating a lot of content over the course of the years, but a recap on how to develop a successful content strategy can’t hurt. Still, the easiest way is of course to hire a content strategist, if you don’t want to go to work on it yourself. But if you decide to craft your own ...
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RTL Group acquires majority stake in programmatic video advertising platform SpotXchange
RTL Group, the leading European entertainment network, today announced that it has signed a binding agreement with the current shareholders of SpotXchange, Inc. to acquire a 65 per cent majority stake in the Denver-based video advertising monetisation company. In addition to RTL Group’s initial in ...
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The Don'ts in Content Marketing
Studies show that texts, tailored to the online reader, pay off - in the truest sense of the word – as the willingness of visitors to buy can be increased by up to 50% that way. In addition, high quality content increases the confidence in the website operators and accounts for a much better usabi ...
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Integrating data analytics effectively – insights by Sparkline from 8byEight event
I recently had the privilege of attending the first MediaBUZZ ‘8byEight’ session, a series that brings together 64 digital marketers, sitting in groups of eight, to talk about the digital world; this first event focused on “Digital Marketing”. The roundtable discussions revolved around the o ...
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The human touch still makes the difference!
We live in a world that values connections and puts the consumers in the driving seat, forcing marketers to focus more on a healthy mix of original, specialized content that appeals to the needs of the new generation of customers. Therefore, a well-balanced combination of industry news and human int ...
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Appointments & Announcements
Sojern, the world's leading data-driven traveler platform, announced the appointment of Sanjay Wahi as VP of Product & Insights. The Sojern Traveler Platform (STP) combines machine-learning technology with enhanced real-time bidding and deep data insights to deliver true one-on-one engagement — a ...
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VMWare APAC

August 2014 - Content Marketing

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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