Wednesday Jan 25th

Latest News

Marketing challenges to face up to in 2017
This year, you will have to deal with a growing number of touchpoints and technological innovations in order to be able to enter into a real dialogue with the customer and to provide an optimal and above all sustainable customer experience. Hence, you should consider redefining your role in the comp ...
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SEO gets more device- and use-specific
Search engine optimization (SEO) lives on trends and has to adapt constantly to algorithm changes. By now, there are no universally valid SEO ranking factors for all areas anymore, according to the Search Metrics ranking factor study 2016. Just the content must still always be relevant and suitable ...
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What’s in it for martech and adtech in 2017
Programmatic marketing, the automated and optimized management of marketing touchpoints across the customer journey, has transformed the way brands interact with consumers. The proliferation of data has made it easier for brands to target consumers with relevant communication at the right stage of t ...
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Zee Media Corporation gets ready for the future of broadcasting
New technologies and innovations in the media industry enable broadcasters more than ever to stay ahead of the curve. If it took the industry initially years or months to create and instrument new live digital channels, it seems as if everything is now in place to meet market demands.
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Should we forget the New Year’s resolution?
One of Aurecon’s latest Just Imagine blog post by Aurecon CEO, Giam Swiegers, argues that the best thing you can do for your career and company this year is to focus on your strengths.
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The force of AI, IoT, VR or AR on digital marketing in 2017
As expected, marketing will mainly be affected by digital developments in 2017, whether considering data management, predictive analytics, AI, IoT, Dark Social, VR or AR. That’s why Asian eMarketing will give you an outlook of the digital marketing industry for the year ahead this month.
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Navigating big (data) influences in 2017
Over the past year, big data technology has continued to evolve and become more enterprise ready in terms of usability, back-up, recovery, and performance. Beyond merely analyzing why something happened, big data has enabled us to proactively drive business results and make more meaningful decisions ...
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Are you cyber ready for 2017?
Cyber security received heightened interest in 2016 due to a spate of cyber-attacks in the region, such as for instance the one on the database of 55 million voters at the Philippines Commission on Elections (COMELEC), the National Payment Corporation of India (NPCI), US$81 million cyber heist at th ...
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Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind
Flurry Analytics, part of the Yahoo Mobile Developer Suite, announced last week its annual global mobile and application usage study. In its eighth year, the study offers interesting insights on global mobile app usage and trends from the last year on over 2.1 billion smart devices and 3.2 trillion ...
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What the heck will drive visual communication and be loved by creatives in 2017?
Getty Images recently unveiled its 2017 visual trends that are expected to drive visual communication as the year unfolds. By predicting the social and cultural visual language that consumers will be most responsive to in the year to come, Getty Images aims to inform, inspire and influence art di ...
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New direct-to-client solution offers brands and agencies insight, inspiration and an unbiased approach to finding the best creative partnerships
Little Black Book (LBB) and Murphy Cobb Associates (MCA) announced the launch of Creative Intelligence, a unique global solution that supports a streamlined direct-to-client creative approach. In a constantly shifting and disruptive market, brands and businesses are seeking new ways of working, part ...
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Top 10 datacenter predictions 2017 for the Asia Pacific region
By 2018, 35% of Companies in Data-Intensive Industries Will Adopt Formal Datacenter Planning, Sourcing, and Governance Processes to Speed Digital Transformation Efforts.
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Opera Neon provides a glimpse into the future of web browsers
Opera showcased its first ever concept browser, codenamed Opera Neon, built from the same browser engine as the Opera browser, but designed to allow users to focus on the most important part of the internet -  the CONTENT – and making web browsing more visual and intuitive.
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Matt Banner’s Social Media Cheat Sheet for 2017
Matt Banner updated his Social Media Cheat Sheet resource guide for 2017 to give you the complete rundown on how to rock the social media world this year.
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Content Shock is real and makes an impact in 2017
Like all marketing areas with digital roots, content marketing is constantly changing, which is why the following should be of interest and kept in mind:
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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