Sunday Dec 04th

Latest News

How to protect yourself against being tracked and monitored?
NordVPN, a security-oriented virtual private network (VPN) service provider, analyzes the dangers that come from data tracking and collection done by too many ISPs, which we thought is worth to talk about. The company is absolutely determined to hide and secure users’ data with features like d ...
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Break down existing data silos to analyze anonymized data
The setting up of an online shop with an attractive design and additional services is nothing special nowadays, still all involved in eCommerce rely more than ever on optimized customer engagement to succeed. To run effective marketing campaigns, it is important to know the interests and behavior of ...
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CXENSE insights into the power of personalization for a great customer experience
CXENSE’s whitepaper How to create compelling online customer experiences with personalization is a neat step-by-step guide you might want to consider when planning to improve your customer experience management. By collecting and using data effectively, brands can increase their digital revenu ...
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The unstoppable and steady rise of e-commerce in India
E-commerce in India has grown by 68% during the last three years, while in China and the United States it has only grown by 23% and 12% respectively.
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[m]PLATFORM: GroupM’s advanced technology suite of flexible media planning applications, data analytics and digital services
GroupM, the media investment management group of WPP, just announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. In fact, it unifies data analytics and digital services including search, social, mobile, ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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