Monday Jan 16th

Latest News

VR technology and content are digital innovation drivers
Distributed content and the emergence of new social platforms have been the biggest changes in the media industry in the past fifteen years, raising the question of how media brands should collaborate with Facebook Instant Articles, Snapchat Discover and others. How can a common basis be negotiated ...
Read more...
Apple goes with the flow and jumps on the VR and AR bandwagon
Reportedly, Apple gathered a team of virtual and augmented reality experts and works on prototypes for headsets to get into the hip VR/AR market. To accelerate its business venture Apple recently acquired numerous companies, such as Flyby Media just in January, and recruited experts like e.g. Doug B ...
Read more...
Wow your customers by making your ideas motion-ready
Seeing, feeling, or speaking are the most natural things in the world for us, therefore deploying these behavior patterns for marketing makes total sense.  In fact, today’s voice, eye and gesture controls provide plenty of new opportunities to make marketing ideas motion-ready, as control met ...
Read more...
It won’t be easy to keep up with IoT in marketing
The potential of the Internet of Things (IoT) is obviously tremendous and some companies have already recognized that it is becoming a part of everyday life at a tearing pace. But there are still others that do not know what to associate with the term nor the variant "Industry 4.0", which describes ...
Read more...
Overwhelmed by digitization? It’s time to rethink your brand communication!
Today’s digitization of almost everything produces an overwhelming flood of information, therefore it is the more surprising to see how companies react, namely embracing even more channels to impose the same old messages by force to anyone within reach.
Read more...
Will cookie-based targeting reach its limits in times of IoT?
Targeting is always a hot topic for advertising and marketing executives who know well that it is imperative to be as personal and individual as possible to succeed. Cookies have been so far a useful, little helper, but times changed and so you won’t get very far nowadays. The limits of pure cooki ...
Read more...
IDC expects VR hardware to soar this year
IDC forecasts worldwide shipments of Virtual Reality (VR) hardware to skyrocket in 2016, with total volumes reaching 9.6 million units. Furthermore, the global market intelligence firm identified AR/VR as one of six innovation accelerators that will drive digital transformation in the coming years b ...
Read more...
Sensors driving next-generation wearable devices
IDTechEx Research gave the opening presentation at the 2016 Korea Summit for Smart Wearable Devices. To no surprise, wearable sensors once again dominated discussion throughout the day, with latest examples of options in Micro-Electro-Mechanical Systems (MEMS), textiles and more presented at length ...
Read more...
Blippar deepens and inspires brand conversations by making objects come to life
Blippar is a visual discovery app that uses augmented reality, image-recognition and computer vision technology to bring the physical world to life through smartphones, tablets and wearables.
Read more...
Can electronics manufacturing be classified as a language?
According to Asher Levy, CEO of Orbotech Ltd., the answer to the headline question is an unequivocal yes. "Reading, writing and connecting through conversation are the major cornerstones of every language," says Levy.
Read more...
Telenor Connexion launches big data analytics tool for actionable IoT insights
Telenor Connexion announced the expansion of its IoT solutions offering with the release of its new big data analytics tool ‘ ARTS’ (Advanced Real-time troubleshooting ToolSet) that collects and analyses big data and provides customers with actionable and detailed insights, besides delivering re ...
Read more...
Virtual and Augmented Reality at Mobile World Congress Shanghai 2016
The GSMA Mobile World Congress Shanghai, which will be held 29 June – 1 July 2016 at the Shanghai New International Expo Centre (SNIEC) announced additional exhibitors, sponsors, partners and programs for the annual event.“Mobile World Congress Shanghai will spotlight innovation not only across ...
Read more...
Majority believes the IoT is poised to dramatically change the way companies do business
The internet of things (IoT), an interconnected ecosystem of internet-enabled objects—devices, sensors, microprocessors, data hubs, networks, artificial intelligence software and analytics programs—is already being used across the retail industry. Whether it’s monitoring the supply chain, trac ...
Read more...
The Internet of Things starts to blossom into a genuine marketing channel
Brands can already start to promote their products via smart-homes, smart-cars or wearables in the networked customers' everyday lives. New devices, changing user habits, and smaller displays require new formats, forcing traditional advertising to take a back seat.
Read more...
Industrial Internet of Things (IIoT)
The Internet of Things (IoT) refers to the proliferation of "smart" objects -- everyday things from cars and home appliances to athletic shoes and light switches -- that can connect to the Internet, passing and receiving data and connecting the physical world to the digital world.While IoT is mostly ...
Read more...
Google’s efforts in VR expand
According to reports, Google is working on a new virtual reality (VR) headset for smartphones that's far more advanced than the low-quality VR device "Cardboard” and of course privileging its captive Android system software. With this move, the technology giant follows competitors like Samsung, Fa ...
Read more...
Pi IoT Smarter Spaces Design Challenge kick-off
element14, the world’s largest electronic design community, has launched its 2016 Pi IoT Smarter Spaces Design Challenge featuring the new Bluetooth and wireless enabled Raspberry Pi 3 microcomputer.
Read more...
Stalled smart glasses market will be invigorated by HoloLens
Juniper Research revealed in a recent study that over 12 million consumer smart glasses will ship in 2020, with the majority of growth occurring after 2017. This is compared to less than a million devices shipped in 2016, from a variety of vendors.
Read more...
New Marketing Institute (NMI) blazes a trail for professional digital marketing training in Asia Pacific
Talking about ‘programmatic’ leads you most probably straight to MediaMath, the company that kick-started the real-time media buying trend in 2007 with the launch of its demand-side platforms (DSP) TerminalOne Marketing Operating System.
Read more...
New marketing opportunities thanks to IoT
The Internet of Things (IoT), or in other words the networking of smart products, is regarded by many as the next major revolution in the field of information technology. It is a revolution that has the potential to significantly affect the structure of entire industries and value chains, as well as ...
Read more...
IoT devices and wearables are already within marketers’ grasp
A year passed by since Adobe Marketing Cloud launched its Internet of Things ( IoT) software development kit (SDK) that kick-started bringing highly personalized experiences to physical spaces like retail stores, hotel rooms, vending machines and Internet-of-Things (IoT) devices.
Read more...
Smart-home technology affects users in Japan, China and South Korea differently
“What do Internet users in Asia Pacific want in a smart-home?” That was the question GfK tried to get answers to in a survey and their findings are quite interesting.
Read more...
Beware of the growing threat wave of crypto Trojans
Retarus, a global B2B provider of email security from the cloud, is currently observing a significantly higher incidence of the crypto Trojan Locky, as well as new variations.
Read more...

April 2016 - The Internet of Things (IoT)

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg