Friday Sep 22nd

Latest News

IPG Mediabrands identifies four native mobile experiences as building blocks for more successful mobile advertising strategies
Initiative, a global communications network within IPG Mediabrands just released the findings of its Mobile Experience Study identifying four ‘native mobile experiences’ that are the building blocks for more successful mobile advertising strategies.
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Collecting, analyzing and publishing location-specific customer feedback
Did you know that 63% of people who do local searches typically buy within one hour? And that 52% of local consumers are more likely to use a local business if they have positive reviews? Local business reviews published online have the same power as word-of-mouth advertising, Local Viewpoints found ...
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There is plenty of mobile opportunity out there, but Asian and European consumers have different preferences
Adobe‘s new State of Mobile Benchmark shows that while UK consumers prefer browsing the mobile internet via tablet more so than by smartphone, consumers in Asia prefer browsing the net with their smartphone - much more than using tablets.
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Riskskill warns that risks will grow together with the mobile payments sector
The leading UK corporate risk prevention consultancy and analyst Riskskill is warning that the expected rapid growth of the global mobile payments market will create a potential cocktail of different risks that pose new challenges for risk managers and other stakeholders in the sector.
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Irdeto’s piracy continuum: understanding the true nature of the piracy problem
According to Irdeto piracy is not a single behavior, but rather a continuum of behaviors that make up “The Piracy Continuum”, which the company explained in detail in a 23-page whitepaper, which we summarized for you:
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StrongView survey reveals that mobile marketers‘ lack of sophistication limits campaign effectiveness
StrongView, a leading provider of email marketing and cross-channel marketing solutions, recently announced the results of its StrongView Mobile Marketing Survey 2013 that showed that mobile marketing adoption increased 22% over the past year and is now leveraged by more than half of all businesses ...
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Actix delivers call trace geo-location for 20 million mobile subscribers in Asia
Actix, an award winning pioneer of software that enables mobile operators to run more effective networks, has successfully established one of the largest call trace geo-location solutions in the world for a major Asia-Pacific mobile operator.
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GSMA: 1.5 billion new mobile connections in Asia by 2017 make an impact on growth and “connected life”
GSMA recently published a comprehensive assessment of the impact of the mobile industry on the Asia Pacific region. The new report, 'Mobile Economy: Asia Pacific 2013', which is the latest in a series of reports covering the region, confirms the Asia Pacific's position at the forefront of mobile inn ...
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Augmented reality glasses or Google Glass
Augmented Reality Glasses or Google Glass is a wearable computer with an optical head-mounted display (OHMD) that is being developed by Google with the aim of producing a new product that is suitable for the masses. The device displays information smartphone-like, but with hands mostly free, interac ...
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It’s EVERYWHERE commerce now due to proliferation of touch points across mobile devices
Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming clearer.
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Connected in the remotest corner of the globe: new InReach SE satellite communicator launched just in time for the holidays in SEA
Delorme’s satellite communicator, the lowest cost bidirectional communication and tracking device in the market, has just upped its offering by launching the inReach SE.
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5th MMA Forum in Singapore goes beyond basics of analyzing mobile for brands
The 5th Mobile Marketing Association Forum Singapore (MMA Forum) will gather again senior marketing executives from brands, mobile specific and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry.
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Growth for Opera Mini in Asia
Opera, the Norwegian software company, seems to take off in Asia Pacific, considering the company’s current activities and success messages in the region regarding its mobile web browser Opera Mini. Officially launched in 2006, Opera Mini was designed for mobile phones, smartphones and personal di ...
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To Flash or not to Flash – that is the question!
Have you tried using Google and typed in keywords like “problems with flash websites” or “typical flash problems” or anything along that line of thought. Within a second you will see millions of suggested answers about problems and difficulties that common users faced using flash in a websit ...
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State of the app after five years of AppStore - Google Play seems to be catching up
In the first quarter of 2013, nearly 13 billion apps have been downloaded, not to mention that Apple recently even announced the 50 billionth app downloaded.
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Evans Data Corp's newly released mobile development survey
Over 31% of mobile developers today are supporting Near Field Communications (NFC) in their mobile apps, but an additional 45% plan to support this technology in the next 12 months, according to Evans Data Corp's newly released Mobile Development Survey.
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Apple revenue stagnates and iPad revenues drop by 25%
After the two digit revenue growth in the first quarter of 2013, Apple Inc. now reported in Q2 a revenue growth rate of less than 1%. In the past years, Apple was used to steadily rising growth rates, as the demand for the iPhone and iPad was high. Now it seems like the market for high end mobile de ...
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A successful multiscreen strategy is more than just content distribution on multiple devices
According to Irdeto, multiscreen video services finally seem to pick up, due to increased availability and portability of video, rapid growth in the number of smart devices, and consumer behavioral trends to consume video and interact with multiple devices. Besides, the benefits speak for themselves ...
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 Samsung strengthens tablet business with new ATIV models
Just a month ago Samsung unveiled two new tablets, giving consumers more ways than ever to create, consume and share content and blurring the industry boundaries. The two new Windows 8 powered tablets, the ATIV Q and ATIV Tab 3, include several innovative new features that set them apart from other ...
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On-demand business video service across all platforms, all devices and all operating systems
Tata Communications launched jamvee this week on July 9th, offering a multi-device compatible cloud-based video conferencing service that allows anyone to take part in a video meeting from any location via a desktop computer, laptop, tablet, smartphone or a dedicated Telepresence room.
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The impact of APAC on mobile
Now that the public Internet is nearing the end of its second decade, a bigger picture of its evolution is emerging. As in so many other areas of life, Asia-Pacific is proving to be pivotal to what’s happening now and what will happen next.
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Ranking factors for better mobile SEO and what matters in mobile search today
According to Resolution Media‘s 28 page whitepaper "Google Mobile Search - Ranking Factors for Better Mobile SEO", many marketers are looking for ways to optimize for mobile search results. Here‘s a summary for your convenience.
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Xamarin launches .NET mobility scanner to help enterprises accelerate mobile projects
Xamarin, a company that empowers over 340,000 developers to build fully native mobile apps for iOS, Android and Mac, recently announced a new online service designed to help developers more easily take their apps mobile.
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Proximity marketing and close range marketing bring advertisements to nearby mobile users
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
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Mobile security risks gain momentum
According to the recently published Mobile Security: McAfee Consumer Trends Report – June 2013, around 26 % of all free apps are likely to be more than just adware - a means to deploy malware.
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In retrospect: the mobile phone
Time flies and, believe it or not, the mobile phone celebrated its thirtieth birthday on 13 June 2013, as on that day in 1983 Motorola introduced the first mobile phone – DynaTAC 8000 - to the world.
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IDC: intense business competition seals IT-marketing partnerships in Asia Pacific
Asian C-suite executives are investing in ICT to build a more secured IT infrastructure, address an increasingly complex IT+business environment and tackle talent shortage in an intensively competitive marketplace.
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Irdeto: trust in business partnerships counts, as there is no such thing as impenetrable security
During the CommunicAsia/BroadcastAsia 2013 show in Singapore, Irdeto held an interesting media roundtable where their spokespersons put forward their point of views on how to protect media against theft and piracy, besides trying to find answers to what is holding APAC operators back from multi-scre ...
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Webworks reverb checklist: is your technical documentation mobile ready?
Webworks Reverb, a service provided by ePublisher, allows the publishing of content in a responsive design content management system, with the aim of providing the best possible user experience across all screens. Users viewing this type of output on a mobile device will be able to view the files in ...
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MLOVE Confestival 2013: 1 castle ... 100 rooms ... 200 great minds and a passion for mobile
The MLOVE Confestival brought together 200 thought leaders and innovators to discuss the powerful potential of mobile to act as a catalyst for community, change and inspiration, from June 19th to June 21st in Berlin.
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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