Saturday Oct 21st

Latest News

Jump on the Facebook Marketing Bandwagon
The marketing phenomenon Facebook will continue to be the talk of town this year, and even more since the company is considering an initial public offering (IPO) in the second quarter of 2012.
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Two out of Three Organizations in Singapore and Australia frequently experience Data Loss from a Virtual Environment
Kroll Ontrack Singapore, a technology services division of the global risk consulting company Kroll Inc., released its latest virtualization data loss findings from a series of surveys conducted at the VMware Forum events in Singapore and Australia in October/November 2011 that included 107 face-t ...
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Digital Marketing Trends for 2012
The world of digital marketing continues to change in 2012 - that’s for sure - since speed, location, and the way people communicate is in general differing in some way year after year.
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Worldcom PR Group’s Emerging Trends to watch in 2012
Worldcom Public Relations Group, a global group of independently owned public relations counselling firms, shared five noteworthy insights on social-media trends,
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Google to Overtake Yahoo in Display Advertising this Year
The specialist search and social marketing agency, Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year.
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Experian Hitwise Reports Increasing Use of Social Media during SMRT Disruptions
Experian Hitwise, a part of Experian Marketing Services, recently announced data from Singapore internet users following the recent SMRT disruptions in December 2011.
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TomTom App for iPhone and iPad goes Social
TomTom, a global supplier of location and navigation products/services, just started to promote its latest version 1.10 of the TomTom App for iPhone and iPad that will be available within Q1 2012.
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Banks Expect New Digital Media to Engage, Educate and Inform in Real-time
For banks, new social media projects are high on the agenda and the industry plans to develop such projects on Facebook, Twitter, Xing, LinkedIn or YouTube this year as well as expanding recruitment and HR applications to online communities or for getting insights into their customers’ mind.
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Growing Demand for SAS Customer Intelligence Solutions
Sales of SAS Customer Intelligence solutions went up by more than 25 percent worldwide last year, according to the business analytics software provider SAS, a leader in integrated marketing management.
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Exploding Growth in Mobile Data Demand will Challenge Mobile Networks’ Capacity in 2012
According to Arieso’s report Recent Smartphone Trends & the Extreme Data User, apps and services consumer demand for mobile data is accelerating beyond expectations, mainly fuelled by new smartphones.
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Akamai Technologies’ New Solutions for the Online Entertainment Industry
Akamai Technologies’ is aware of the fact that today’s hyper-connected world is radically changing the business of media and entertainment and has therefore recently introduced its technology advancements for the rapidly evolving online entertainment industry in the areas of security and deliver ...
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MEF’s Top Prediction: NFC will fail to have a Significant Commercial Impact in 2012 despite increased Investment and Spectacular Trials
Mobile Entertainment Forum (MEF), the global community for mobile content and commerce, has released its ten predictions for 2012 and put on top of its list Near Field Communication (NFC), saying that there will be increased investment with some spectacular trials in this technology, but that they d ...
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There is Strength in Numbers, so what’s all the Fuss about SOPA and PIPA?
Drafting and implementing legislation that effectively polices today's online innovations and strategies, while remaining general enough to apply to new emerging technologies, is an almost impossible balancing act.
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The Extreme Dynamics of the Mobile App Development Services Market
In 2011 publishers created $6.8 billion in application download revenues, while app development revenues reached $20.5 billion, according to German based research2guidance.
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Digital Rights Management (DRM)
Digital Rights Management (DRM) is a class of access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals with the intent to limit the use of digital content and devices after sale.
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Top Five Technology Trends for Advertisers to Watch
The IPG Media Lab released recently a list of five technology trends that will change the way advertisers approach marketing in 2012, including the following:
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Know How the Land lies in ‘Social Search’
Experian Hitwise reported in September 2011 on Google+ popularity in key Asia Pacific markets, stating that Singapore captured the highest ranking and share of visits to the new platform, most probably due to the dominance of the Google search engine, followed by India with the second highest rank f ...
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De-duplication and Virtualization will be the Major Growth Catalysts for APEJ Storage Software Market
The Storage Software market in the Asia Pacific excluding Japan (APEJ) region grew by 17% year-on-year to reach US$478 million in the first half of 2011, according to the latest IDC Asia/Pacific Semiannual Storage Software Tracker.
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Boosting Brand Engagement with User-generated Content
As the use of smartphones has been growing rapidly over the years, many brands are paying more attention to mobile marketing alongside traditional marketing.
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ISACA’s Recommendations for Managing Three of the Trends that will dominate the IT Landscape in 2012
The global, independent, non-profit IT association ISACA (Information Systems Audit and Control Association) was founded in 1969 and has since then provided knowledge, certifications, community, advocacy, and education on information systems.
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ISACA’s Shopping on the Job Survey
ISACA’s fourth annual "Shopping on the Job" survey examines employees’ risky online activities while using work-issued computers.
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Appointments
InMobi announced the appointment of Anita Swan as Regional Marketing Director, Asia Pacific. She will spearhead the company’s marketing strategy for the region, including Southeast Asia, China, Korea, Australia, New Zealand and India, and work with the local marketing teams in these market ...
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Sevenfold Increase n iMobile Healthcare Applications
According to the mobile research expert research2guidance, 2011 was the first year of substantial business in the market for mobile health services delivered via smartphone applications.
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January 2012 - Marketing Trends 2012

VMWare APAC

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