Sunday Aug 20th

Latest News

Getty Images talk on the art of “showing not telling a story” and the future of video
For Getty Images 2013 seems to be the year to get to the bottom of visual storytelling and the future of video. At the 60th anniversary of the Cannes Lions International Festival of Creativity in June as well as recently at Spike Asia, the company showcased it’s joint efforts with media artists Th ...
Read more...
Adobe social measures business impact from social media - easily and effectively
Adobe Social is now featuring integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. It is actually the first solution specifically designed to leverage the ...
Read more...
The road to social marketing ROI
According to Wildfire‘s report "The Road to ROI", brands no longer control how consumers perceive them. Instead, what matter far more than what brands say, is what consumers say about them.
Read more...
Zeekly.com keeps users’ metadata private in social networks and search
Internet users worldwide were shocked in June of this year when it was disclosed by NSA whistle-blower Edward Snowden that companies such as Google, Yahoo, Bing, Facebook & Twitter were being forced to secretly give the United States government metadata on their users. Metadata includes information ...
Read more...
Utilizing social commerce to get more out of CRM, sales, and support
The term "social commerce" evolves constantly, as you can imagine, since it includes customer ratings and reviews, user recommendations and referrals, social shopping tools that are sharing the act of shopping online, forums and communities, social media optimization, social applications and social ...
Read more...
WeChat: innovative and safer social conversations connecting Singaporeans to the world
As one of the most evolved markets in the world for mobile communications - Singapore was reported to have a mobile penetration rate of over 148.9% of which three-quarters were 3G subscriptions - mobile social communication apps, like WeChat, move into the spotlight as a more innovative and safer wa ...
Read more...
Using metrics and controlling to steer the social media ship towards success
Everybody is into "social" these days, and everybody is hoping that their investment in social media marketing will really pay-off one of these days, bringing more web traffic and revenue in the end. Many marketers fail to choose strategic approach when they start with social media, since they do no ...
Read more...
New study predicts social sharing on Google+ will overtake Facebook by 2016
Sharing of online content by users on the Google+ social network is set to surpass sharing by Facebook users by February 2016 according to a new US study from search and social analytics specialist, Searchmetrics.
Read more...
9 essentials for launching a community successfully
In their 28 page whitepaper "Der perfekte Launch", the guys from mixxt provide the essentials for launching your own community. So, what‘s the difference between a good and bad launch? Here‘s what you should be doing and avoiding for that perfect launch.
Read more...
The holistic integration of social media in customer-centric marketing strategies
The social media hype isn‘t about to go away, neither is customer dialogue, and nobody can get really around it. It is the era of quick and easy information, many ideas and the exchange of all this through networking is taking off like never before.
Read more...
Creating brand awareness with Facebook content marketing
Combined with content marketing, Facebook is a great channel to get attention for your brand. Certainly, the content published should bring extra value for consumers or users, and can be used in numerous ways. Especially for brand names, content marketing can really push brand awareness, making sure ...
Read more...
Highlights of the social media marketing industry report 2013
The 2013 Social Media Marketing Industry Report by Michael Stelzner surveyed over 3000 marketers with the goal of understanding how they are using social media to grow and promote their businesses. The report, sponsored by SocialMedia Examiner, provides insight about:
Read more...
Exclusive interview with Getty Images on fair play in social media
Asian eMarketing met with Christian Toksvig, Vice President, International Development at Getty Images, to continue talking about his presentation on “Fair play in Social Media”, which he gave at ad:tech Singapore. In his speech, Christian pointed out that the world is becoming more an ...
Read more...
Facebook policy change: dealing with the choice of timeline vs apps
Facebook‘s new and extremely important change to its policies now allows businesses to run contests and administer promotions on their Facebook pages instead of having to use apps.
Read more...
Being successful with Facebook timeline promotion & contests
Since August this year, promotions are allowed on Facebook Page Timelines, and in his post at socialmediatoday.com, Jim Belosic offers a handful of best practices all businesses should be aware of before they get started. Here‘s a summary:
Read more...
Glipho makes social blogging easy
Social blogging is a leading web activity, yet most writers struggle to build an audience for their posts. Glipho.com is tackling this issue by combining a publishing platform with a social environment that can help international writers expand their reach.
Read more...
The underestimated power of Google+ networks and how to develop the right strategy
Last year Google introduced “Search Plus Your World” (S+YW) and because of Google+ there now was a whole new aspect of personalization: your Google network.
Read more...
TO THE NEW further expands in South East Asia with acquisition of Singapore based ThoughtBuzz
Continuing its aggressive expansion in South East Asia, TO THE NEW, a leading digital services network, announced the acquisition of Singapore‐based ThoughtBuzz, a leading social media analytics company in South East Asia, just this week. This acquisition will allow TO THE NEW to strengthen its se ...
Read more...
250 billion pictures uploaded on Facebook since its launch
The social network giant, Facebook, has recently revealed some interesting information through its affiliate “internet.org”.
Read more...
Social publishing: understanding the value drivers and calculating ROI
According to the eBook How to Calculate the ROI of Social Publishing by Salesforce Marketing Cloud, it is possible to directly attribute revenue and cost savings back to social media campaigns - in publishing, listening, and advertising. Enjoy the summary.
Read more...
In search of the ROI on Facebook
Quite obviously the impact of social media gets bigger and bigger on a daily basis, hence, it is no surprise that marketers frequently get asked the same tough questions from their management: “What is the value of our Facebook fans?”
Read more...
Announcements & appointments
Recognised marketer, Hélène Blanchette, senior manager of Innovation & Business Transformation, Fuji Xerox Asia Pacific Pte Ltd, known for her renowned 1:1 experience programme that has helped customers generate increased ROI efficiency, was conferred the title of one of Asia’s Top 50 CMOs at th ...
Read more...
The important role of social media platforms in video marketing
Without integrating social media you would have to get more than lucky, if you wanted large numbers of viewers to watch your videos. You‘d have to be content with those viewers who find you because they search for a highly relevant topic on YouTube. This is the reason why your video marketing need ...
Read more...
Mobile Marketing Academy brings intensive mobile training to Asia-Pacific marketers
As the Asia Pacific region is expected to fuel the growth of mobile marketing in the world, the spotlight is on the region’s marketers and how they can deliver on this stage. Home to the next billion of mobile users, the potential is ripe, but strategy needs to keep up to speed with the opportunit ...
Read more...
How user generated content can bring you consumer trust and transparency
The world wide web has led to a massive change in consumer behavior, e.g. for every product you might be interested in, you can refer to ratings and other customers’ opinions. Consumers produce content, share content and are getting more and more actively involved in dialogues with brands and ...
Read more...
Moontoast’s ultimate industry guide to social rich media advertising
Social advertising will continue its strong momentum as innovations in the field are poised to double annual revenues from $4.6 billion in 2012 to $9.2 billion by 2016, states independent market research firm BIA/ Kelsey. Despite the enormous potential of social advertising, there is still surprisin ...
Read more...
Image conscious: Apple praised in traditional media, but criticized on the social web
Apple sells more products than ever and is one of the most valuable companies in the world. Yet, there is an increasing dispute in the traditional and digital media on the question whether Apple has started to losing its coolness factor or not.
Read more...

September 2013 - Digital Content & Social Network / User Generated Content

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg