Saturday Oct 21st

Latest News

Cloud Computing: It’s an Evolution, Not a Revolution
Last month, Springboard Research was holding its Cloud Asia 2010 event in Singapore and will even have a second round on the subject in Hong Kong next week.
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Huge Growth Forecast in Mobile App Market
The dominance of Apple’s iPhone in the mobile app download market will be eroded over the coming years as rivals Android, Symbian and BlackBerry make inroads, Ovum has forecast.
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Rising Power of Mobility and Devices Inspires MICA
As part of the Singapore Government’s efforts to enhance its online presence and connect with the public more effectively, the Ministry of Information, Communications and the Arts (MICA) commissioned home-grown provider of mission-critical government infrastructure and solutions, Ecquaria Technolo ...
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3G migration strategies in China
In order to continue the strong mobile revenue growth seen in China, operators are driving 2G to 3G migrations in saturating urban markets, according to a report from Ovum, the global analyst and consulting company. In the medium term, 3G mobile data and value-added services are the path to urban re ...
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Smaato: Mobile Advertising Accelerates in Asia-Pacific
Smaato Inc., a global mobile ad optimizer and mobile advertising company, published recently a whitepaper on mobile advertising in South-East-Asia that caught my attention, as it reveals interesting results on the mobile Internet boom in the region. The privately held company, based in Silicon Valle ...
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Pull the Right Strings in Mobile Advertising
A few years have passed by since the first solid ideas for mobile advertising in the context of WAP and MMS have been debated in the industry.
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Samsung Launched World’s First Smart Projector Phone
The popular consumer electronics brand Samsung launched the world’s first Smart Projector phone this month in Singapore.
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New Communication Dimensions Thanks to Mobile Advertising
For many people the mobile phone has become their constant companion, which they use not only for phone calls but to selectively send and receive text messages, images, as well as audio and video files.
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Computer Chamber of Macau joins the Asian-Oceanian Computing Industry Organization (ASOCIO)
The Asia Pacific ICT Industry Cooperation Summit was held on 16th of July 2010 in Macau, in conjunction with the opening of the 1st Communic Macau 2010.
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Mobile Marketing versus Mobile Advertising: Do you know the difference?
Nonchalantly I mixed and lumped together "mobile marketing" and "mobile advertising", until I did some research recently - actually specifically for the current issue that is dealing with both terms.
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MMA’s Mobile Advertising Guidelines
The Mobile Marketing Association (MMA) provides recommendations for the global ad units broadly used in mobile advertising in the following mobile media channels: Mobile Web, messaging, applications and mobile video and TV.
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Apple pulls Mobile Advertising into its Ecosystem
The arrival of the iAd platform will see Apple move into the one part of the mobile market from which it has previously been absent – mobile advertising. The iAd platform, announced at the recent iPhone 4.0 OS launch, supports in-application advertising that will span the iPhone, iPod touch, and n ...
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Mobile Tagging and What You Should Know About It
Mobile Tagging, also called Mobile Code Reading, uses the camera of a mobile phone for the reading of data encoded in a two-dimensional barcode that can be read by optical scanners, called barcode readers, or scanned from an image by special software.
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“Sorry, I was in the middle of a sandwich”
More Than 30 Percent of Business Professionals in Singapore Risk Embarrassing Moments During Conference Calls
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What Can be Learned from Mobile Payments Leader Japan
Within industry experts’ persistent predictions about the imminent advent of mobile near-field communication (NFC) contactless payments, the Japanese market is frequently cited as proof that such payments have a future.
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The Art of Great Meetings Part 1:  Read between the lines – are your guests really interested in your meetings?
All of us have been on a web or phone conference where the host asks “are there any questions” and the sound of a clock ticking is all you can hear after that. What about getting a response like “could you repeat that question please, I was on mute”. Frustrating, isn’t it?
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Mobile Operators Should Learn from Utility Companies
If you are a mobile operator facing the prospect of slow growth or no growth, the experience of utility companies should interest you.
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MMA’s Aspect on Mobile Measurement and Metrics
Bringing additional marketing dollars into the mobile category is critical for the growth of the mobile marketing industry.
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Mobile Access of Handheld Devices Put Companies at Risk
Smartphones outsold laptop computers for the first time and the trend is likely to continue as many people acquired a taste to leave their laptops at home in favour of the smaller, lighter devices.
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Advertising Campaigns on the
Mobile phones, the so-called third screens, are increasingly used at home next to TV and computer screens, according to a study of media agency Initiative.
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Killer Mobile Apps and Other Value-Added Services in Asia
New research on the usage habits of mobile data users in Asia, commissioned by Globys, a leading provider of contextual marketing solutions for the worldwide telecommunications market, revealed the unique value of select apps and other mobile value-added services (VAS) relative to other non-mobile c ...
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