Wednesday Feb 22nd

Latest News

Customers want everywhere-commerce and only-for-me-specials
Online trade has transformed from multi- and omnichannel to "everywhere"- commerce, since online shopping is nowadays not only accessible via different end devices, but practically from anywhere and at any time.
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Rootclaim calculates all sides of a story and sets light to ‘fake news'
The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the latest US presidential election campaigns.
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Motivation and needs determine your Buyer Personas
These days, customers expect brands to deliver continuous personal experiences that connect their mobile web interactions with the brick-and-mortar ones and improve both. This process requires a detailed audit of the channels you’re already using, an assessment of new channels you could be usi ...
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Collaborating to compete – your enemy could be your best friend!
In October 2007, two cash-strapped college graduates, three blow-up mattresses and a home cooked breakfast changed the way we define spaces forever. Airbnb started in 2007 when two hard up students, both 27, were struggling to pay their rent. A design conference was coming to San Francisco and hotel ...
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Know your customers – especially the anonymous ones
Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.
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Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence
Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their significance. Furthermore, since even brick and mortar retail stores embraced the digitalization and ...
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A glimpse into the future of commerce - the ‘Amazon way’
For brick-and-mortar retailers it is increasingly difficult to keep their customers in the long term, as technology promises to make for convenience and consumers expect personalized and outstanding shopping experiences. Today’s consumers prefer, for instance, receiving vouchers and special of ...
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Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch
A recent study, conducted by ICLP, revealed that amidst Singapore's retail doldrums, 3 in 4 consumers indicated they would buy more from retailers in the city state, if they were better rewarded for their loyalty.
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iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology
Adobe announced its long term strategic engagement with iflix, the world’s leading Internet TV service for emerging markets. Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of world-class analytics, campaign management and audience op ...
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Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding
The performance marketing technology company, Criteo, just announced Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upf ...
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The road to the perfect customer experience is still long and tricky
Strategically designed contact management nowadays affects the entire Customer Journey - from the initial contact with a product through purchase to sales and delivery, support and maintenance.
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How to protect yourself against being tracked and monitored?
NordVPN, a security-oriented virtual private network (VPN) service provider, analyzes the dangers that come from data tracking and collection done by too many ISPs, which we thought is worth to talk about. The company is absolutely determined to hide and secure users’ data with features lik ...
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Enhanced customer-first approach will drive businesses in 2017
Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the way businesses reach out to consumers to offer products and services, influencing the purchasing decisions of consumers. In 2017, cu ...
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CXENSE insights into the power of personalization for a great customer experience
CXENSE’s whitepaper How to create compelling online customer experiences with personalization is a neat step-by-step guide you might want to consider when planning to improve your customer experience management. By collecting and using data effectively, brands can increase their digital revenu ...
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CtrlShift launches data-driven solution suite, r3
CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels.
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[m]PLATFORM: GroupM’s advanced technology suite of flexible media planning applications, data analytics and digital services
GroupM, the media investment management group of WPP, just announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. In fact, it unifies data analytics and digital services including search, social, mobil ...
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Singaporeans demand a seamless omnichannel shopping experience
SAP Hybris recently conducted a survey on Christmas shopping habits in Singapore that revealed that more than half of Singapore consumers (51%) were dissatisfied with the Christmas gifts they received over the last three years.
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Break down existing data silos to analyze anonymized data
The setting up of an online shop with an attractive design and additional services is nothing special nowadays, still all involved in eCommerce rely more than ever on optimized customer engagement to succeed. To run effective marketing campaigns, it is important to know the interests and behavior of ...
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Lessons we learned from data-driven marketing in 2016
In 2016, the power and importance of “big data” finally started to pay off – everywhere around the globe, across all markets and industries.
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The unstoppable and steady rise of e-commerce in India
E-commerce in India has grown by 68% during the last three years, while in China and the United States it has only grown by 23% and 12% respectively.
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December 2016 - Customer Experience – Brand Experience goes Omnichannel

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