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MediaBUZZ Pte Ltd, launched in early 2004, is an independent online publisher in the Asia Pacific region focusing on the business of digital media and marketing. |
Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles. Click here for the latest edition and complimentary subscription.
To read Asian e-Marketing (FLIP versions), please click the images below.
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February 2013 |
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April 2013 |
Highlights
ActuateOne: Big Data Analytics through Cloud, Hybrid, On-Premise, Web or Touch Device Deployment
Actuate founded and co-leads the “Business Intelligence and Reporting Tools” (BIRT) open source project, which is used by over 2 million developers around the globe and serves as the foundation of the ActuateOne platform. Read more...
10 Tips for establishing a Successful Digital Insight Management Plan
The good news is that investing in digital insight management doesn’t have to cost money; the better news is that this investment more than any other unlocks the value of digital analytics within the enterprise, facilitating the shift from analytics as a cost center to analytics as an incremental profit center.
Read more...
Understanding the Value of predicting your Customer’s hidden Needs instead of annoying them with too much Advertising
By now we’ve all understood that we need to put the customer at the center of our marketing strategy. But actually, doing that is another matter and calls for the right solution, that enable us to truly and profoundly understand our customers and prospects to deliver only relevant product information - and not too much of it either.
Read more...- Gain Competitive Edge at ad:tech Singapore 2013
- Recharge your Marketing by utilizing Data for a Customer Audit
- Why Co-Creative Analytics are a Social Event
- Gain Insight from Google Analytics’ Advanced Segments and Analytics Intelligence
- Get ready for ‘Viewable Impressions’ since 68% of Ads are NOT being seen
- Digital and Music Matters 2013 returns with Asia’s first ever YouTube FanFest
- Silverpop’s ultimate Guide to Scoring Customers and Prospects
- Eye-Tracking Study reveals Success Factors for Video Advertising
- Taming the Big Data Beast to drive radical Change
- Targeting Definitions, including Frequency Capping and User-declared Information Targeting
- User Experience Analysis less complex and more affordable by now
- Appointments & Announcements
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Latest
- ActuateOne: Big Data Analytics through Cloud, Hybrid, On-Premise, Web or Touch Device Deployment
- Gain Competitive Edge at ad:tech Singapore 2013
- Recharge your Marketing by utilizing Data for a Customer Audit
- Why Co-Creative Analytics are a Social Event
- Gain Insight from Google Analytics’ Advanced Segments and Analytics Intelligence
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