Wednesday Aug 24th

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This week's highlights

Be aware that threats lurk everywhere in the digital world

Category: August 2016 - Security meets Real- time Marketing Challenges
Malicious software is still the greatest online threat and unfortunately lurking everywhere in the form of Trojans and worms that perform dangerous actions unnoticed on affected. Allegedly, 350,000 ne
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Advertisers’ meat is privacy advocates’ poison

Category: August 2016 - Security meets Real- time Marketing Challenges
The advertising industry loves the scenario of the fully transparent customer journey: The carefree consumer makes himself comfortable on the couch with linear TV entertainment in the background. As i
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Top 10 tips to protect your mobile phone from attacks

Category: August 2016 - Security meets Real- time Marketing Challenges
Since the scandals of eavesdropping of government and business leaders are spreading, the fear of data theft is growing and the interest in finding an optimal protection to make mobile phones safer is
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Is the email finally getting safe, thanks to layman-suitable encryption solutions?

Category: August 2016 - Security meets Real- time Marketing Challenges
The email is one of the first and most widely used forms of online communication. The more disappointing is that using emails didn’t get any safer since their invention more than 40 years ago. A
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Integrity by default for the sake of security

Category: August 2016 - Security meets Real- time Marketing Challenges
The Internet has lost its innocence and a healthy mistrust is more than advisable nowadays as scams and spams attack anytime and anywhere. Certain media, such as email, is hit particularly hard.
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Previous articles

Lisbon International Advertising Festival extends entry deadline to the 12th of August

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
The Lisbon International Advertising Festival is the new global advertising festival located in Portugal, which also aims to be the most local of festivals, since the submitted work is always eligible
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Telling facts that prove video content is en vogue

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
Earlier this year, Dot Com Infoway (DCI), an Indian provider of offshore IT outsourcing solutions, published an infographic peppered with convincing arguments why visual content enjoys priority in soc
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Video Ad-Serving Template (VAST)

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens.
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ion Interactive empowers marketers to engage their audiences with personal and relevant interactive video experiences

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
ion interactive, the leading provider of interactive content solutions, rolled out new ion platform capabilities to create and launch interactive versions of Vimeo, Brightcove, Ooyala and HTML5 videos
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Video Marketing creates relevance, new customer contacts and more sales

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
Moving images are popular among consumers as they provide information as well as entertainment. Besides this fact, marketers are convinced of the considerably increased buying incentive compared to st
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Previous month's highlights

Mastering contextualization smoothly

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Contextual marketing refers to online and mobile marketing that provides targeted advertising based on user information, such as the search terms they’re using or their recent web-browsing activities. The goal is to display ads to customers that promote products and services they seem to be interested in. The textbook example of such “contextual advertising” is Google’s AdSense program, which uses the terms entered into each Google search to select an appropriate advertisement for each and every individual surfer.

Communication in the age of Content Marketing

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Storytelling brings marketing and communications closely together, besides helping companies to stand out with attention-grabbing content that kick-starts discussions. It is however undeniable that creating good stories takes lot of time. Asking, for instance, the following questions could assist you in starting off on the right foot:

Southeast Asia is booming: How mobile burst campaigns help you ride the wave

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

Global mobile marketing ad spending saw robust growth in 2015 and is expected to hit the $100 billion mark in 2016. Based on recent figures, many marketers believe that China and India will drive mobile marketing growth and innovation in Asia. However, while these are certainly the largest markets, it is Southeast Asia (SEA) which has the higher growth rates and is becoming an increasingly important region in terms of the mobile economy.

Essential attributes for marketers' new world of brand storytelling - credibility, integrity and creativity

Category: May 2016 - The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing

“At a time when authenticity is king and photography is the world’s language, nobody understands their combined power quite like photojournalists”, Getty Images highlighted when announcing to bring powerful, raw storytelling to Cannes Lions International Festival of Creativity with the panel: Unfiltered: Storytelling from the Frontline. However, credibility, integrity and creativity are not only essential attributes for journalists, but a marketer’s new world of brand storytelling and values-driven content, too.

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