Monday Jan 16th

Latest News

  • IBM’s Watson-powered cognitive services help uncover new data and insights for increasing audience engagement

    IBM’s Watson-powered cognitive services help uncover new data and insights for increasing audience engagement

    Just a few months ago, IBM announced plans to assist in the rapid prototyping and commercialization of solutions based on cognitive computing and blockchain, convinced that in less than five years, disruptive technologies are expected to drive dramatic shifts in every industry, from healthcare, to financial services, to tourism.

  • IDC’s Big Data and Analytics Predictions

    IDC’s Big Data and Analytics Predictions

    IDC Asia Pacific just announced its top predictions for Big Data and Analytics, highlighting at the same time how organizations shall plan for the evolving Big Data and Analytics (BDA) landscape in the region.

    The global provider of market intelligence expects organizations to achieve an extra US$65 billion in productivity benefits in the region over their less analytically-oriented peers by 2020.

  • Digital Transformation

    Digital Transformation

    Digital Transformation refers to the changes associated with the application of digital technology in all aspects of human society, and points out that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the traditional methods.

  • Will cookie-based targeting reach its limits in times of IoT?

    Will cookie-based targeting reach its limits in times of IoT?

    Targeting is always a hot topic for advertising and marketing executives who know well that it is imperative to be as personal and individual as possible to succeed. Cookies have been so far a useful, little helper, but times changed and so you won’t get very far nowadays. The limits of pure cookie-based targeting become clear when talking about mobile tracking, where they occasionally can’t be used at all, so that just little information about the corresponding user can be obtained.

  • How to ride the wave of success in 2016

    How to ride the wave of success in 2016

    The technology industry is rapidly developing further this year, especially in the areas of security, Big Data and Internet of Things (IoT), as this year’s Consumer Electronics Show (CES) 2016 evidently showcases, with lots of new products and devices wired to send and receive information.

  • Navigating a digital future – why it’s time to leave the cave

    Navigating a digital future – why it’s time to leave the cave

    Over 2400 years ago, Plato told a story of a group of people chained up in a cave facing a blank wall. His famed ‘Allegory of the Cave’ depicted a world where a group of prisoners was entertained only by shadows from the light of the fire behind them. This flickering view of silhouettes became their sole reality.

  • Xaxis launched Xaxis Radio, a programmatic audio advertising solution, in APAC

    Xaxis launched Xaxis Radio, a programmatic audio advertising solution, in APAC

    Xaxis just announced the launch of Xaxis Radio, a programmatic audio advertising solution, that allows advertisers in the APAC region to execute at-scale digital radio buys across inventory from more than 90 local broadcasters and top Internet radio pure-players, such as MediaCorp, Astro or iRadio networks.

  • Why ‘Real-time Marketing Automation’?

    Why ‘Real-time Marketing Automation’?

    To implement what’s needed for modern dialogue marketing, real-time marketing automation technology is essential that automatically controls the lifecycle communication on the basis of real-time data on behavior - context-sensitive, data protection compliant, and in all relevant dialogue channels.

    Such real-time marketing automation is actually even the more indispensable, since the demands of customers for digital communications are heavily rising. Successful dialogue marketing today has to provide every single customer with the appropriate content, in accordance with his/her expectations and position in the customer lifecycle, to unfold maximum effect for loyalty and purchasing behavior.

  • iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

    iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

    Adobe announced its long term strategic engagement with iflix, the world’s leading Internet TV service for emerging markets. Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of world-class analytics, campaign management and audience optimization solutions, as iflix continues its rapid expansion and cements its leadership position throughout emerging markets globally.

  • Facebook's Dynamic Display Ads improve and simplify retargeting enormously

    Facebook's Dynamic Display Ads improve and simplify retargeting enormously

    If you want to see what’s behind the new social media marketing opportunity, want to know Facebook’s Dynamic Display Ads differ from other formats, or you just want to find out how to use them, continue reading.

  • Google Analytics 360 turns insights into action

    Google Analytics 360 turns insights into action

    In today’s world, all marketers are trying to reach the right customer, at the right time, with the right message, on the right device, at the best possible moment. Marketers are constantly challenged, since customers use multiple devices and follow many paths to purchase. With the newly launched Google Analytics 360, marketers can now turn all kind of data easily into insight and using it to drive results.

  • Smartphones ready to become top device for mobile shopping

    Smartphones ready to become top device for mobile shopping

    There is by now a good deal of mobile shoppers waiting in the wings, which is why more and more dealers have started to tailor offers particularly to mobile commerce. Electronic loyalty and credit cards on the phone, shopping apps and mobile payment solutions, simply allow customers to do their shopping easily over the phone on the way or in between on the tablet.

  • New marketing opportunities thanks to IoT

    New marketing opportunities thanks to IoT

    The Internet of Things (IoT), or in other words the networking of smart products, is regarded by many as the next major revolution in the field of information technology. It is a revolution that has the potential to significantly affect the structure of entire industries and value chains, as well as the rules of competition - if not dissolving and rearranging them – and these upheavals affect the marketing communication in particular.

  • Cinemagraphs revive the animated GIFs

    Cinemagraphs revive the animated GIFs

    Cinemagraphs, a term that was supposedly coined in 2011 by two American photographers, who used the technique to animate their fashion and news photographs, act on the assumption of being a video but are made by taking a series of photographs or a video recording, using image editing software that composes the photographs or the video frames into a seamless loop of sequential frames.

This week's highlights

Content Shock is real and makes an impact in 2017

Category: Digital Marketing Trends & Predictions 2017
Like all marketing areas with digital roots, content marketing is constantly changing, which is why the following should be of interest and kept in mind:
Read more...

SEO gets more device- and use-specific

Category: Digital Marketing Trends & Predictions 2017
Search engine optimization (SEO) lives on trends and has to adapt constantly to algorithm changes. By now, there are no universally valid SEO ranking factors for all areas anymore, according to the Se
Read more...

Zee Media Corporation gets ready for the future of broadcasting

Category: Digital Marketing Trends & Predictions 2017
New technologies and innovations in the media industry enable broadcasters more than ever to stay ahead of the curve. If it took the industry initially years or months to create and instrument new liv
Read more...

The force of AI, IoT, VR or AR on digital marketing in 2017

Category: Digital Marketing Trends & Predictions 2017
As expected, marketing will mainly be affected by digital developments in 2017, whether considering data management, predictive analytics, AI, IoT, Dark Social, VR or AR. That’s why Asian eMarke
Read more...

Are you cyber ready for 2017?

Category: Digital Marketing Trends & Predictions 2017
Cyber security received heightened interest in 2016 due to a spate of cyber-attacks in the region, such as for instance the one on the database of 55 million voters at the Philippines Commission on El
Read more...
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Previous articles

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the
Read more...

iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
Adobe announced its long term strategic engagement with iflix, the world’s leading Internet TV service for emerging markets. Over the next few years, the partnership will see the roll-out of Ado
Read more...

Lessons we learned from data-driven marketing in 2016

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
In 2016, the power and importance of “big data” finally started to pay off – everywhere around the globe, across all markets and industries.
Read more...

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shop
Read more...

Enhanced customer-first approach will drive businesses in 2017

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the way businesses reach out to cons
Read more...
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Previous month's highlights

PicScout uses AI, machine learning insights, and innovations to drive visual content business decisions

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

PicScout, a wholly owned subsidiary of Getty Images, announced a new strategic direction and expanded product offering focused on visual insights. The technology company provides visual content creators, image consumers, developers and businesses with meaningful visual-content- based insights that helps them to make more informed decisions.

The role of data in the digital ecosystem: Owned, Earned and Paid Media

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Insights are the cornerstones of any media strategy, both in digital as in the classical channels. These insights are getting richer and richer, due to the increasing fragmentation of media channels and a growing number of devices being used. Secondary data collected from various sources are finding their way into the strategy plan of companies and agencies. While market research and sales data played a dominant role for a long time, the number of so-called real-time data and signals are gaining momentum and need to be considered in the strategic planning.

Real-time communication and personalization can be a piece of cake with modern marketing technologies

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Marketing managers must deal with increasingly demanding consumers on one hand, while grappling with increasing efficiency and profitability pressure for the company on the other. To meet the expectations of both groups, marketing technologies must be fully exploited and listening to the voices of the customers has to become second nature.It’s essential to give your customers a lot of attention to reach them with the right messages at the right time and meet your expectations regarding marketing performance and ROI. Here are some tips on how modern marketing technologies can help you to perform this balancing act:

Criteo: Consumer set both the benchmark and the pace

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Experts, such as the performance marketing technology company Criteo, know well that success in the digital age depends more than ever on the ability to recognize the needs of the customer early to act quickly. The data that customers are leaving behind when making use of all kind of media channels are more and more the crucial factor for achieving outstanding marketing performance.

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Top 8 Cloud Trends for 2017

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

CRM digitization supports cutting-edge marketing utterly

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Convert satisfied customers into loyal customers and brand ambassadors to outperform in the marketing of the future

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Three good reasons why marketing and customers’ expectations clash sometimes

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Is a Master of Fine Arts the ‘new MBA’?

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Crowd service platform ‘Mila’ empowers customers to seek help from each other

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

UNCTAD: Protecting consumer rights and preventing cybercrime are prerequisites for eCommerce growth

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Countdown to Single’s Day is extremely competitive

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

A data-driven approach is key to boost marketing returns and engaging customers

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Avoid digital failure – take charge of your digital destiny TODAY!

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
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