Thursday Sep 21st

Latest News

  • Protect your brand by monitoring social media

    Protect your brand by monitoring social media

    Social media is a kind of love-hate relationship since it can like you, share with you, and engage you in conversations, especially when content is created from a user-centric point of view, but also knock you for six, if you are not foresighted and careful.

  • Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

    Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

    Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to accelerate digital transformation and tap into the global market.

  • New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

    New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

    Manually capturing data is not only time and cost intensive, but also prone to error, making  Retarus’ newly launched Managed Capture Services the more attractive. It allows business documents (received by fax or email) to be automatically captured as structured data and provides companies with a robust functionality to process orders or invoices directly in the ERP system, without any manual efforts or expense for entering the data. Besides, the processes at the communication partners’ end do not need to be changed at all.

  • Hootsuite acquired Naritiv’s Analytics Solution to enable customers leveraging Snapchat in digital marketing campaigns

    Hootsuite acquired Naritiv’s Analytics Solution to enable customers leveraging Snapchat in digital marketing campaigns

    The social media management platform Hootsuite acquired the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company.

  • Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of traditional security solutions.

  • Hazard source “Mobile Banking”

    Hazard source “Mobile Banking”

    Security issues are on everybody’s mind and top priority for any business industry, especially for financial institutions. Online banking must be safe, whether done in front of a PC or on the road from a mobile device. Since all banks are aware of that, they introduced a new procedure to secure online bank orders, in addition to the dial-in data and the password with the transaction number: With the mTAN, pushTAN, photoTAN or chipTAN processes, banks now offer their customers a wide range of possibilities to generate their TANs, depending on the type of device available, demand of convenience and mood.

  • Cut down on CX analysts and data scientists with QualtricsIQ

    Cut down on CX analysts and data scientists with QualtricsIQ

    Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore.

  • Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

    Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

    Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a major problem for businesses, governments and citizens all over the globe.

  • Asia Pacific’s financial services industry has still a long way to go regarding IT security

    Asia Pacific’s financial services industry has still a long way to go regarding IT security

    IDC highlights in one of its recent reports that IT security of financial services organizations might not be as advanced as expect, bringing the confidence in their good service down. Trust is a critical aspect of all business and particularly the financial services industry.

  • A significant number of SMEs have not yet adopted social media

    A significant number of SMEs have not yet adopted social media

    A new survey, conducted by Clutch, a B2B ratings and reviews firm, offers recommendations, based on original data, for small businesses’ social media endeavors in 2017.

  • Social media in upheaval

    Social media in upheaval

    For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common media business as any other where companies want to present themselves. But the question of how to do that is decisive, as people exchange information about the companies and their products and services there, too.

  • Identify the full potential of marketing automation by getting rid of wrong perceptions

    Identify the full potential of marketing automation by getting rid of wrong perceptions

    For quite some time we are accustomed to the fact that, when browsing the Internet, we receive notices of offers that may interest us, and we are well aware that airlines set their prices on online portals automatically, depending on the capacity utilization or the development of the price competition. Even banks’ lending decisions are becoming more and more automated. So why are there still just a few companies intensively involved with the process and decision-making process in marketing and sales - despite the facts that marketing automation makes cross-channel campaigns possible and generates qualified leads for the sales department? According to Forrester, just 10 % of marketers are able to develop an automation strategy, and the research firm believes the reason for that are false perceptions.

  • The Internet of Things about you: Evolving from data to content and what you can do

    The Internet of Things about you: Evolving from data to content and what you can do

    “Learning from the past, taking security seriously and protecting the consumer must be at the heart of developing propositions for the Internet of Things (IoT), because it’s all about personal data”, Greenwave Systems’ Chief Scientist, Jim Hunter, highlighted during his speech at the Broadband World Forum. Above all, however, he told the packed show floor that the real opportunity in the Internet is in connecting it with people and being able to put individual pieces of data about people’s lives into context to make it meaningful.

  • Sophisticated technology tracks the culprit to identify violent crime

    Sophisticated technology tracks the culprit to identify violent crime

    Violence, extremism and child abuse: A lot of criminal activities are captured in images and distributed via internet and social media. But how can companies protect their network if being abused for such a purpose? If operators do not want to be unwilling accomplices, they must meet necessary measures to prevent these crimes.

This week's highlights

Cut down on CX analysts and data scientists with QualtricsIQ

Category: September 2017 - Immersive and Engagement Marketing
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore
Read more...

VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
Read more...

3 tips for marketers to track the effectiveness of ads

Category: September 2017 - Immersive and Engagement Marketing
Measuring success in performance advertising is simple when you’re only using one platform. To gain a competitive edge, marketers commonly run campaigns using more than one marketing solution or
Read more...

Header bidding is great – but Southeast Asia isn’t ready

Category: September 2017 - Immersive and Engagement Marketing
Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.
Read more...

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to acc
Read more...
View More Articles

Previous articles

The basics for effective Amazon SEO

Category: August 2017 - Search Engine Marketing & Optimzation
Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyo
Read more...

What does Facebook have to do with infrastructure? Everything, it would seem!

Category: August 2017 - Search Engine Marketing & Optimzation
Today, everyone knows that an idea isn’t a good one until it ‘trends’. Last year, the City of Sydney’s Zero Waste marketing campaign featured the creation of an outdoor vinyl s
Read more...

How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
Read more...

Acquisition of Algo strengthens Meltwater’s media intelligence platform

Category: August 2017 - Search Engine Marketing & Optimzation
Meltwater just announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. Meltwater,a leader in media intelligence, h
Read more...

Balance between search engine optimization and reader-friendly text is important

Category: August 2017 - Search Engine Marketing & Optimzation
When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website s
Read more...
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Previous month's highlights

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps

With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but also Indonesia and India, according to statistica. Frankly speaking, there is hardly anyone who doesn’t have Whatsapp on the smartphone to chat for free or sending videos or pictures to friends. But in the future, companies will also be more likely to rely on the channel that belongs to Facebook since 2014 who bought it for staggering US$19 billion.

Hazard source “Mobile Banking”

Category: June 2017 - Mobile Marketing & Apps

Security issues are on everybody’s mind and top priority for any business industry, especially for financial institutions. Online banking must be safe, whether done in front of a PC or on the road from a mobile device. Since all banks are aware of that, they introduced a new procedure to secure online bank orders, in addition to the dial-in data and the password with the transaction number: With the mTAN, pushTAN, photoTAN or chipTAN processes, banks now offer their customers a wide range of possibilities to generate their TANs, depending on the type of device available, demand of convenience and mood.

Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps

A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points into a tool for effective targeting and measurement. A wide range of topics, from programmatic and multi-touch attribution to vertical video and retargeting campaigns, have been discussed on stage by more than 20 industry leaders.

A global network for IoT devices that has been brought to life for having no limits

Category: June 2017 - Mobile Marketing & Apps

Things Mobile, a global mobile operator specialized in the Internet of Things, is the brainchild of Manuel Zanella, the inventor of the pioneering Things Mobile SIM card.

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The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables

Convergence 005 | SWITCH: A Consumer Revolution

Category: July 2017 - Internet of Things (IoT) & Wearables

Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables

What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables

CtrlShift reorganizes its business around new SaaS offering – The Hub

Category: July 2017 - Internet of Things (IoT) & Wearables

AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables

IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables

Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

Category: July 2017 - Internet of Things (IoT) & Wearables
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