MediaBUZZ Pte Ltd, launched in early 2004, is an independent online publisher in the Asia Pacific region focusing on the business of digital media and marketing.

Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles. Click here for the latest edition and complimentary subscription.
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From now on, in addition to the online version you already are familiar with, we will offer you once a month the latest issue of Asian e-Marketing in an eMag FLIP or PDF version at the same convenient place. To read Asian e-Marketing FLIP (AeM FLIP) on Mobile Marketing & Mobile Advertising (Part 1) , please click the image. |
Many people look at technical changes with askance or often even reject it from the beginning. So, to no surprise, there aren't really good discussions out there on why it's worth to use the mobile channel for marketing measures.
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The mobile phone evolved in just a few years from a prestige object for managers to a multi-functional communication and organizational tool for the masses. Almost everyone owns a mobile phone these days, allowing mobile advertising to be fast paced.
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Just yesterday Yahoo! Southeast Asia invited the media over to their brand new office in Singapore’s banking district.
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