Friday Jul 28th

Latest News

  • The legal risks of uncontrolled collaboration and information sharing and how to avoid them

    The legal risks of uncontrolled collaboration and information sharing and how to avoid them

    With the evolution and proliferation of collaboration and information sharing tools, improved mobile connectivity, the adoption of agile working practices and device affordability, users are becoming increasingly self-sufficient and in control of their own IT provisioning, states the law firm Field Fisher Waterhouse in its whitepaper Confidential Collaboration: How to manage regulatory compliance & data privacy while keeping your data safe. The legal experts highlight that many organizations are still too slow to realize the threats posed by ungoverned collaboration and information sharing and provide some advice.

  • The main benefits of Social Media Marketing

    The main benefits of Social Media Marketing

    If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.

  • Storytelling is dead - long live Storylistening as the beginning of a successful story

    Storytelling is dead - long live Storylistening as the beginning of a successful story

    Storytelling is often understood as a creative concept that goes hand in hand with strategic consulting. Some companies even look at it as a secret weapon to invent stories of their self-perception, free according to the motto "If you repeat it often enough, your target group will eventually be convinced". Budgets are thrown out of the window for that and yet the audience keeps a mind of their own.

  • Compelling arguments to go for responsive design

    Compelling arguments to go for responsive design

    The future of the web - whether talking about shopping, social media or SEO – quite obviously belongs to mobile devices. Consequently, having a responsive website is no alternative, but a must.

  • 2016 was an eventful year for marketers, Adobe corroborates

    2016 was an eventful year for marketers, Adobe corroborates

    New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imagination of marketers globally — as Nintendo’s new AR offering, Pokémon Go, took the world by storm.

  • Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

    Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

    Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a major problem for businesses, governments and citizens all over the globe.

  • Rethink privacy, as the new GDPR takes the upper hand

    Rethink privacy, as the new GDPR takes the upper hand

    It’s all haywire when looking at data protection in Europe and I am wondering about the impact it will have on the Asian business world. After 15 years, the Safe Harbor agreement got dumped in October 2015, which allowed companies to transfer personal data from the EU to the USA and process them there. There is no binding succession regulation for the time being, but the USA and the EU have agreed on a so-called “Privacy Shield Agreement”, which particularly obligates marketing managers to protect customer data.

  • Social media in upheaval

    Social media in upheaval

    For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common media business as any other where companies want to present themselves. But the question of how to do that is decisive, as people exchange information about the companies and their products and services there, too.

  • The legal risks of uncontrolled collaboration and information sharing

    The legal risks of uncontrolled collaboration and information sharing

    Many organizations are slow to realize the threats posed by ungoverned collaboration and information sharing.

  • Why IoT and Industry 4.0 need professional marketing

    Why IoT and Industry 4.0 need professional marketing

    So far, the Internet has primarily networked people, but with the Internet of Things (IoT) and Industry 4.0, terms which are currently on everyone's lips, we are by now on the threshold of total networking, where information can be exchanged between people and intelligent things (machines, products, etc.) for any purpose. The fact is that the fourth industrial revolution will certainly not be a self-runner, rather needs establishment in the market, the creation of new fields of application, as well as professional marketing and communication. We all know that only clear explanations and presentations of complex solutions pave the way for success, so obviously there is still a lot to be done.

  • A glimpse into the future of commerce - the ‘Amazon way’

    A glimpse into the future of commerce - the ‘Amazon way’

    For brick-and-mortar retailers it is increasingly difficult to keep their customers in the long term, as technology promises to make for convenience and consumers expect personalized and outstanding shopping experiences. Today’s consumers prefer, for instance, receiving vouchers and special offers directly on their smartphones, instead of carrying around loyalty cards. In fact, mobile devices are an integral part of their purchasing processes by now.

  • S4M first in getting MRC accreditation for mobile post-click ad metrics

    S4M first in getting MRC accreditation for mobile post-click ad metrics


    S4M (Success for Mobile), an innovative advertising technology company, has been granted Media Rating Council (MRC), including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps.

    The Media Rating Council is a U.S.-based non-profit industry association whose goal is to ensure measurement services that are valid, reliable and effective.  Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures.

  • Pragmatic website usability for striking success

    Pragmatic website usability for striking success

    Increasing sales of products and loyalty of employees affect the public positively: Anyway, the goals that companies are pursuing with their Internet presence are often very different, still websites have always one thing in common: They can only achieve the desired success if they are user-friendly.

  • Messenger services – opportunity or digital security risk?

    Messenger services – opportunity or digital security risk?

    With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but also Indonesia and India, according to statistica. Frankly speaking, there is hardly anyone who doesn’t have Whatsapp on the smartphone to chat for free or sending videos or pictures to friends. But in the future, companies will also be more likely to rely on the channel that belongs to Facebook since 2014 who bought it for staggering US$19 billion.

This week's highlights

Wearable Tech: A growing payment opportunity

Category: July 2017 - Internet of Things (IoT) & Wearables
The Smart Payment Association (SPA) just launches an interesting white paper that explores wearable tech from a payments perspective, analyzes the current market and evaluates the wearable industry&rs
Read more...

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables
Irdeto released a new global survey on consumer attitudes about IoT Security, including security awareness, how many IoT devices they have in their homes, importance of protecting those devices, conce
Read more...

CtrlShift reorganizes its business around new SaaS offering – The Hub

Category: July 2017 - Internet of Things (IoT) & Wearables
Digital advertising is estimated to account for 38% of total ad spend (USD59 billion) in the Asia Pacific region this year and to increase by 5.6%. This auspicious prospect could be the reason for the
Read more...

The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
For many, the Internet of Things (IoT) is considered the next major revolution in IT that has the potential to significantly influence, if not dissolve and reorganize, the structures of whole industri
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What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables
Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when us
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Previous articles

A global network for IoT devices that has been brought to life for having no limits

Category: June 2017 - Mobile Marketing & Apps
Things Mobile, a global mobile operator specialized in the Internet of Things, is the brainchild of Manuel Zanella, the inventor of the pioneering Things Mobile SIM card.
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Welcome to the brave new world of Adblockers

Category: June 2017 - Mobile Marketing & Apps
To a greater or lesser extent, each of us has a story to tell about a bad encounter with online advertising, be it a pop-up or a video interstitial.  Understandably, when we feel bothered by some
Read more...

China Mobile and ZTE Corporation launched a live 5G field test

Category: June 2017 - Mobile Marketing & Apps
Conducted in Guangzhou University Town, which is one of the most typical high-traffic scenarios, China Mobile and ZTE launched a key 'pilot field' for enhancing user experience in 5G eMBB scenarios, u
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Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

Category: June 2017 - Mobile Marketing & Apps
Research suggests that 87 percent of America’s workforce fails to reach its full potential. Why? It’s simple – they lack passion for their work. Studies are suggesting most of the bu
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Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

Category: June 2017 - Mobile Marketing & Apps
Opera conducted a survey in the six biggest cities in Indonesia (Jakarta, Surabaya, Bandung, Yogyakarta, Medan and Makassar) to find out more about the browsing habits of Indonesia’s smartphone
Read more...
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Previous month's highlights

Marketing automation is indispensable – you know why?

Category: April 2017 - Marketing Automation & Attribution

For most professional marketers, automation software is already an everyday tool or at least at the very top of their shopping list for 2017. Obviously, there are many reasons why it is time to put marketing automation into practice and we tell you why:

ObserveIT 7.0 speeds up insider threat detection with actionable analytics

Category: April 2017 - Marketing Automation & Attribution

ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and IT teams powerful weapons in the fight to make their organizations more secure.  With the innovations now available in ObserveIT 7.0, the company continues its leadership in enabling customers to ensure that privileged users, vendors and business users do not act in negligent or malicious ways that put their businesses at risk.

Marketing Automation is designed to turn around the increasing trend of underperforming advertising

Category: April 2017 - Marketing Automation & Attribution

Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solution to play out content in a targeted and personalized way. Thanks to innovative data analysis, it is possible to spread the right content at the right time to the right customers. But why do so many companies then still advertise like crowd gatherers with bizarre and annoying messages? Don’t they know that customers expect a personalized approach and real added value?

Eliminate wasted ad spend and improve conversions with LeadsRx

Category: April 2017 - Marketing Automation & Attribution

Marketing attribution is a popular topic these days, especially in light of marketing teams being chartered with increasing responsibilities for generating revenue. More than ever it’s critical to understand which marketing efforts are driving customer acquisition events, so as to optimize budgets for improved revenues.

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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