Saturday Dec 10th

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This week's highlights

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the
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Collaborating to compete – your enemy could be your best friend!

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
In October 2007, two cash-strapped college graduates, three blow-up mattresses and a home cooked breakfast changed the way we define spaces forever. Airbnb started in 2007 when two hard up students, b
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Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their
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Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
A recent study, conducted by ICLP, revealed that amidst Singapore's retail doldrums, 3 in 4 consumers indicated they would buy more from retailers in the city state, if they were better rewarded for t
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Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
The performance marketing technology company, Criteo, just announced Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually optim
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Previous articles

A data-driven approach is key to boost marketing returns and engaging customers

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
Providing a consistently good and engaging customer experience is important, just like optimizing it on a variety of devices and deliver it when customers want it, emphasizes SAS in its whitepaper How
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CRM requires a comprehensive strategy at every touchpoint

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
Customer Relationship Management (CRM) is more than just a software. It’s a strategy that affects all employees of a company and not just a question of the right software for data management, da
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S4M enables advertisers to pay only for human engagements

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
The fast-growing ad tech company, S4M (Success for Mobile), just announces a Cost-Per-Landing-Page (CPLP) buying model to help advertisers in APAC avoid waste in their media buying model and repurpose
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Adobe’s expert tips on how to improve customers’ online shopping experiences

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
Recently, Adobe launched Adobe Sensei, a new framework and set of intelligent that aims to improve the design and delivery of digital experiences. Built into the company’s cloud offerings, Adobe
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We have news for you: It’s not just another day at the office!

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization
Sure, businesses have always changed as management theory, materials and technology evolves – but never before has the pace of change been as intense.
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Previous month's highlights

What's all this fuss about Google’s new Penguin update 4.0?

Category: September 2016 - Search Analytics & Search Engine Optimization

Google’s new update on the infamous algorithm named "Penguin" is now released and could in fact represent one of the biggest changes so far with serious consequences for all kind of website operators. Since search is Asian eMarketing’s topic of the month, we certainly have to point out and summarize how it could affect your Websites.

Just having partial SEO knowledge can be a dangerous thing

Category: September 2016 - Search Analytics & Search Engine Optimization

There are no Google ranking factors published, only vague Webmaster Guidelines, consequently opening the floodgates to speculations and half-truth that could jeopardize your search engine optimization (SEO).

A look back at SEO's short but eventful history

Category: September 2016 - Search Analytics & Search Engine Optimization

Do you understand all the hype about “digital natives” and their allegedly superior handling of technology? Well, I don’t, as it kind of implies that the older generation can’t keep up or just raises the question, if the Generation X, Y, and Z still know how it all started? Nobody dares to call famous IT business wizards, like Steve Jobs or Bill Gates (both born in 1955), “digital immigrants”, would you? Didn’t the so-called “baby boomer’ generation make it all happen in the first place?

Free, unlimited, built-in VPN service in Opera desktop browser

Category: September 2016 - Search Analytics & Search Engine Optimization

A free, no-log, easy-to-use Virtual Private Network (VPN) is from now on available directly in the Opera desktop browser. With this launch, Opera is the first major browser to release a built-in VPN service.

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The Internet of Things about you: Evolving from data to content and what you can do

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Real-time communication and personalization can be a piece of cake with modern marketing technologies

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Affectiva’s Emotion AI now integrated in Qualtrics’ Insight Platform

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Customer focus needs a down-to-earth attitude and no outworn concepts

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

The role of data in the digital ecosystem: Owned, Earned and Paid Media

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

IBM’s Watson-powered cognitive services help uncover new data and insights for increasing audience engagement

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Video Analytics: Go Beyond Clicks and Views

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Marketing Data Lake Approach = Always-On-Marketing

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Content marketing of the future must be data-driven

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics

Why throwing tech at a project doesn’t ‘future-proof’ it

Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
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