Monday Apr 24th

Latest News

  • Who says data analytics is just for businesses with big budgets?

    Who says data analytics is just for businesses with big budgets?

    Tableau shared an interesting case study on one of their client that’s worth to spread. Edge Digital, a Singaporean digital marketing consultancy start-up that has successfully adopted data analytics into their everyday decision-making, showcases exemplary the efficiency of data analytics in a cost-efficient way.

  • Security standards evolve to meet the brand new world of IoT

    Security standards evolve to meet the brand new world of IoT

    The technology industry is continuing to evolve quickly, particularly in the areas of security and Internet of Things (IoT). For companies, this development is both inspiring and adamant.

  • Voice-user interface (VUI)

    Voice-user interface (VUI)

    A voice-user interface (VUI) makes human interaction with computers possible through a voice/speech platform to initiate an automated service or process. A VUI is the interface to any speech application.

  • Farewell paper ticket, hello mobile couponing

    Farewell paper ticket, hello mobile couponing

    According to data from personalized retargeting firm Criteo, the vast majority of mobile hotel bookings were ordered via smartphone in Q1 2016 and even mobile airline bookings tend more and more toward mobile devices. In fact, although mobile is beginning to reach a saturation in the market, bookings are anticipated to make up almost half of total digital travel sales by 2020.

  • Cloud Security Alliance's progressing work in mobile security

    Cloud Security Alliance's progressing work in mobile security

    The use of cloud services is steadily growing and no one seems to be able to escape the trend. However, the shifting and processing of data from the very own area of responsibility to the cloud is not without problems and requires a careful approach, especially with regards to data security and privacy.

  • Alpha users

    Alpha users

    Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networks and manage the connectivity of the core members of the community.

  • The rise of Account-Based Marketing: How to win with key accounts

    The rise of Account-Based Marketing: How to win with key accounts

    Key accounts are the lifeblood of an organization. Along with a substantial share of corporate revenue and profit, they typically provide a company’s most important platform for market insight, influence, and innovation.

  • McAfee VirusScan Mobile now pre-installed on Samsung Galaxy Note7 and Tizen OS based Samsung Z2

    McAfee VirusScan Mobile now pre-installed on Samsung Galaxy Note7 and Tizen OS based Samsung Z2

    Mobile phones have infiltrated our daily lives zestfully by providing mobile shopping, mobile payment or watching your favorite show anytime on the go. However, without robust security measures, the personal data that we store on our devices is at the mercy of cybercriminals, Intel Security warns.

  • Adblocking goes mobile in high-speed

    Adblocking goes mobile in high-speed

    According to a recent report of PageFair, twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide. Now, Opera's new ad blocker launch is adding even more fuel to the flames, and rubs more salt into marketers’ wounds, who hotly discuss how to handle this.

  • Digital ad spending across six key markets in Southeast Asia to grow 20.4% this year

    Digital ad spending across six key markets in Southeast Asia to grow 20.4% this year

    In collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore), eMarketer released its first digital ad spending forecast for Southeast Asia. The forecast projects double-digit growth in the region in 2017, as consumer usage of mobile, video and social drives up spend.

  • Global cloud video production platform 90 Seconds celebrates its achievements

    Global cloud video production platform 90 Seconds celebrates its achievements

    The global cloud video production platform, 90 Seconds, celebrates it first anniversary in the Lion City, as well as having worked with over 50 brands and agencies in Singapore and produced an incredible 900,000 minutes of video over the past year. The company allows brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile. Currently there are more than 80 positions open worldwide as the company is hiring on a large scale.

  • Smaato enhanced its SPX publisher platform

    Smaato enhanced its SPX publisher platform

    Mobile publishers and app developers, using Smaato to monetize their apps and mobile websites, can access the platform now through an easy-to-use API, as its SPX just got a major enhancement.

  • No experience? No problem! Apply here …

    No experience? No problem! Apply here …

    We are living in a world where the most powerful people are not necessarily the smartest or the most experienced. Change is happening and it will not wait for you to get used to it. Economies are being disrupted faster than the metamorphic rate of the Google doodle. Innovation is moving quicker than the speed of your UberEATS.

  • Psychological trick jeopardizes privacy

    Psychological trick jeopardizes privacy

    Hacker- and cyberattacks are part of everyday life in the digital world, and I am not talking about the consequences we are currently seeing in many action and disaster movies that show us quite plainly what it means to jeopardize mission-critical systems. I am talking about simple psychological tricks everybody can fall for with huge consequences and enormous implications.

This week's highlights

An all-encompassing attribution model is still utopian

Category: April 2017 - Marketing Automation & Attribution
In general, companies use marketing attribution software to determine how their marketing activities and campaigns contribute to sales revenue during the prospecting and sales processes. Getting the d
Read more...

Identify the full potential of marketing automation by getting rid of wrong perceptions

Category: April 2017 - Marketing Automation & Attribution
For quite some time we are accustomed to the fact that, when browsing the Internet, we receive notices of offers that may interest us, and we are well aware that airlines set their prices on online po
Read more...

ObserveIT 7.0 speeds up insider threat detection with actionable analytics

Category: April 2017 - Marketing Automation & Attribution
ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and
Read more...

Hotmob launched ALCANZAR, a safety-first demand side platform

Category: April 2017 - Marketing Automation & Attribution
Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content
Read more...

Legal impact of data protection and management in the digital age

Category: April 2017 - Marketing Automation & Attribution
With increasing access to mobile devices and the internet, the amount of data created annually worldwide is predicted to soar to 180 zettabytes (180 trillion gigabytes) in 2025, according to IDC, with
Read more...
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Previous articles

Alpha users

Category: March 2017 - Social Media & Influencer Marketing
Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networ
Read more...

Latest Social Media Keyboard Shortcuts Cheat Sheet

Category: March 2017 - Social Media & Influencer Marketing
Jamie Spencer impressed us already last year with his Social Media Keyboard Shortcut Cheat Sheet, that includes specific commands that would otherwise be accessible through a menu via a click of a mou
Read more...

Pressure is on to keep up with personalization vs privacy

Category: March 2017 - Social Media & Influencer Marketing
Social networks and search engines are increasingly customizing our advertisements, contact networks and search results, making each user’s experience unique. But at least since Edward Snowden&r
Read more...

Using social media platforms for efficient growth

Category: March 2017 - Social Media & Influencer Marketing
In social media channels, such as Facebook, Twitter or Instagram, it is no longer just about posting pictures and photos from the last party. Companies have been using these channels for a long time t
Read more...

Protect your brand by monitoring social media

Category: March 2017 - Social Media & Influencer Marketing
Social media is a kind of love-hate relationship since it can like you, share with you, and engage you in conversations, especially when content is created from a user-centric point of view, but also
Read more...
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Previous month's highlights

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels.

Singaporeans demand a seamless omnichannel shopping experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

SAP Hybris recently conducted a survey on Christmas shopping habits in Singapore that revealed that more than half of Singapore consumers (51%) were dissatisfied with the Christmas gifts they received over the last three years.

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.

Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

A recent study, conducted by ICLP, revealed that amidst Singapore's retail doldrums, 3 in 4 consumers indicated they would buy more from retailers in the city state, if they were better rewarded for their loyalty.

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Pragmatic website usability for striking success

Category: January 2017 - Digital Marketing Trends & Predictions

Zee Media Corporation gets ready for the future of broadcasting

Category: January 2017 - Digital Marketing Trends & Predictions

Voice-user interface (VUI)

Category: January 2017 - Digital Marketing Trends & Predictions

Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

Category: January 2017 - Digital Marketing Trends & Predictions

Opera Neon provides a glimpse into the future of web browsers

Category: January 2017 - Digital Marketing Trends & Predictions

What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions
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