Thursday May 25th

Latest News

  • Indonesian smartphone users can get up to twice as much from their mobile data plan

    Indonesian smartphone users can get up to twice as much from their mobile data plan

    Opera and Samsung's R&D Institute of Indonesia have worked together to bring the ultra data saving (UDS) feature to Indonesia. Now, users of Samsung Galaxy J3, Galaxy J5 and Galaxy J7 devices will be able to stretch their mobile data plans and get more enjoyment online, including up to twice as much YouTube video streaming.

  • What is allowed and ‘legal’ in Influencer Marketing?

    What is allowed and ‘legal’ in Influencer Marketing?

    With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketing".  However, since the Internet isn’t a right-free area, the question arises of respective legal risks when earning money as an influencer on a commercial level.

  • Hootsuite acquired Naritiv’s Analytics Solution to enable customers leveraging Snapchat in digital marketing campaigns

    Hootsuite acquired Naritiv’s Analytics Solution to enable customers leveraging Snapchat in digital marketing campaigns

    The social media management platform Hootsuite acquired the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company.

  • Psychological trick jeopardizes privacy

    Psychological trick jeopardizes privacy

    Hacker- and cyberattacks are part of everyday life in the digital world, and I am not talking about the consequences we are currently seeing in many action and disaster movies that show us quite plainly what it means to jeopardize mission-critical systems. I am talking about simple psychological tricks everybody can fall for with huge consequences and enormous implications.

  • Should we forget the New Year’s resolution?

    Should we forget the New Year’s resolution?

    One of Aurecon’s latest Just Imagine blog post by Aurecon CEO, Giam Swiegers, argues that the best thing you can do for your career and company this year is to focus on your strengths.

  • Marketing Data Lake Approach = Always-On-Marketing

    Marketing Data Lake Approach = Always-On-Marketing

    Some would argue to find the needle in the haystack is not only difficult, but even impossible, but that’s exactly the day-to-day duty of marketing managers. In the course of automation and digitization, the purchasing behavior of a customer changes and leads to an enormous increase in data. Consequently, marketing managers use more and more tools to manage the flood of data.

  • With Influencer Marketing to success - what really matters

    With Influencer Marketing to success - what really matters

    Influencer Marketing describes a marketing approach where a person's awareness is used to pay more attention to a product or brand. It is settled somewhere between the recommendation of a friend and classic advertising. It’s a clever strategy, because in times of ad blockers and advertising blindness, more and more potential customers trust the opinion of friends, other buyers and influencers. That’s just one reason why the majority of marketers plan to invest in at least one Influencer marketing campaign in 2017, another one is the fact that almost all of those who have used this tactic already considered it as an effective strategy (see SKII).

  • Online security threats sadden the daily business routine incisively

    Online security threats sadden the daily business routine incisively

    Recent cyberattacks against government agencies and politicians, as well as various news sites, prove that no one is immune and explains why more and more companies are investing to keep their business data safe. In just the last two years, the number of publicly traded companies that count security threats to their major business risks almost doubled, and for good reasons.

  • Deploying videos in eCommerce expediently

    Deploying videos in eCommerce expediently

    The success of moving images in online shops depends on several factors, which you should take into consideration when planning your campaigns:

  • Who owns the ad tech data?

    Who owns the ad tech data?

    How to keep customer data safe, while making use of ad tech data to gain a more holistic view of customers’ behavior in the digital space, has been vividly discussed for quite some time already. Mobile marketing research and the accompanying data collection is just the ‘dot on the i’ of the constant debates.

  • Video Analytics: Go Beyond Clicks and Views

    Video Analytics: Go Beyond Clicks and Views

    1 minute = 1.8m words. That’s how significantly more powerful a video is compared to the written word, according to Forrester Research. But just how powerful? 157% increasing in organic traffic to site, 105% time on site increase and twice the rate of conversion than sites without video. And considering that 70% of internet traffic will be video by 2021, it’s no surprise that video is quickly becoming one of the most critical components of the marketing mix. This dramatic growth has been driven largely by the global shift in audience consumption patterns from text to rich media, the disruptive changes in buyer behavior toward a self-directed, content-driven buyer experience and competitive landscape for the buyers’ attention span. Consumers are watching more video than ever, and businesses are recognizing video’s unique ability to drive business results.  But is there more to just clicks and views as measurement criteria for video? The answer is yes, and it is the power of video analytics.

  • Why throwing tech at a project doesn’t ‘future-proof’ it

    Why throwing tech at a project doesn’t ‘future-proof’ it

    The smartphone (tech) era allows us to capture every good (and bad) hair day down to the finest detail and the selfie has become as routine as brushing one’s teeth, yet – retro-styled mechanical cameras that go ‘click’ and spit out faded photos are making a gigantic comeback. Fujifilm, makers of the popular Instax camera, sold 5 million of these last year, representing a 30% increase year-on-year. What’s more, this analogue camera is outselling digital devices four times over.

  • Move away from seeing things as they have traditionally always been, not to miss the opportunity to truly ‘see’

    Move away from seeing things as they have traditionally always been, not to miss the opportunity to truly ‘see’

    Where would we be today without WiFi? No more hotspots. No cool internet cafés. Our ‘mobile’ devices would be far less mobile. Or what would life be like without the microwave? TV dinners would never be the same. What many of us don’t know, however, is that these two technologies were invented ‘by accident’.

  • ESET discovers new Instagram credential stealers on Google Play

    ESET discovers new Instagram credential stealers on Google Play

    Researchers at ESET, a global leader in proactive cybersecurity, have discovered 13 new Instagram credential stealers on the Google Play store and provided greater insight into the motivations behind their fraudulent schemes.

    Instagram users have recently been the target of several new credential stealing apps, appearing on Google Play as tools for either managing or boosting the number of Instagram followers.

This week's highlights

Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

Category: May 2017 - (Cyber) Security & Data Protection
More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of
Read more...

Asia Pacific’s financial services industry has still a long way to go regarding IT security

Category: May 2017 - (Cyber) Security & Data Protection
IDC highlights in one of its recent reports that IT security of financial services organizations might not be as advanced as expect, bringing the confidence in their good service down. Trust is a crit
Read more...

Sophisticated technology tracks the culprit to identify violent crime

Category: May 2017 - (Cyber) Security & Data Protection
Violence, extremism and child abuse: A lot of criminal activities are captured in images and distributed via internet and social media. But how can companies protect their network if being abused for
Read more...

Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

Category: May 2017 - (Cyber) Security & Data Protection
The latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient, Hitachi Data Systems (HDS) just announ
Read more...

Akamai’s Q1 2017 State of the Internet / Security Report

Category: May 2017 - (Cyber) Security & Data Protection
Akamai Technologies, Inc. just released its First Quarter, 2017 State of the Internet / Security Report. The report, using data gathered from the Akamai Intelligent Platform, provides analysis of the
Read more...
View More Articles

Previous articles

Legal impact of data protection and management in the digital age

Category: April 2017 - Marketing Automation & Attribution
With increasing access to mobile devices and the internet, the amount of data created annually worldwide is predicted to soar to 180 zettabytes (180 trillion gigabytes) in 2025, according to IDC, with
Read more...

eMarketer.com: Most marketers only use basic email automation

Category: April 2017 - Marketing Automation & Attribution
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular, according to a January 2017 survey from email marketing software provid
Read more...

Move away from seeing things as they have traditionally always been, not to miss the opportunity to truly ‘see’

Category: April 2017 - Marketing Automation & Attribution
Where would we be today without WiFi? No more hotspots. No cool internet cafés. Our ‘mobile’ devices would be far less mobile. Or what would life be like without the microwave? TV d
Read more...

Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

Category: April 2017 - Marketing Automation & Attribution
BitTitan, a pioneer in Managed Services Automation, just expanded its MSPComplete platform with the addition of business process automation, turnkey managed services, and intellectual property (IP) st
Read more...

An all-encompassing attribution model is still utopian

Category: April 2017 - Marketing Automation & Attribution
In general, companies use marketing attribution software to determine how their marketing activities and campaigns contribute to sales revenue during the prospecting and sales processes. Getting the d
Read more...
View More Articles

Previous month's highlights

The force of AI, IoT, VR or AR on digital marketing in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

As expected, marketing will mainly be affected by digital developments in 2017, whether considering data management, predictive analytics, AI, IoT, Dark Social, VR or AR. That’s why Asian eMarketing will give you an outlook of the digital marketing industry for the year ahead this month.

Upsurge in Indonesia’s digital content consumption and the awakening of the "sleeping" content talents

Category: January 2017 - Digital Marketing Trends & Predictions

Indonesia is expected to embrace an upsurge in digital content consumption in 2017, thanks to two major catalysts - the heavy usage of social networks and the increasing number of mobile phone users. In turn, this has been and will continue to stimulate the consumption of digital content and the awakening of the "sleeping" content talents across the archipelago.

No experience? No problem! Apply here …

Category: January 2017 - Digital Marketing Trends & Predictions

We are living in a world where the most powerful people are not necessarily the smartest or the most experienced. Change is happening and it will not wait for you to get used to it. Economies are being disrupted faster than the metamorphic rate of the Google doodle. Innovation is moving quicker than the speed of your UberEATS.

Zee Media Corporation gets ready for the future of broadcasting

Category: January 2017 - Digital Marketing Trends & Predictions

New technologies and innovations in the media industry enable broadcasters more than ever to stay ahead of the curve. If it took the industry initially years or months to create and instrument new live digital channels, it seems as if everything is now in place to meet market demands.

View More Articles

Are interstitial adverts becoming obsolete?

Category: February 2017 - Video Marketing & Advertising

Deploying videos in eCommerce expediently

Category: February 2017 - Video Marketing & Advertising

What distinguishes good content quality?

Category: February 2017 - Video Marketing & Advertising

What’s the secret sauce of great content? Adobe’s answer is culture!

Category: February 2017 - Video Marketing & Advertising

Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg