Tuesday Feb 21st

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This week's highlights

Videos come to marketers’ rescue amid consumers' drastically declining attention span

Category: February 2017 - Video Marketing & Advertising
Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens. Reason enough to ge
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Google just released the Top 10 YouTube ads that captured the attention of Singaporeans

Category: February 2017 - Video Marketing & Advertising
The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch and celebrates the brands that performed best in Singapore from July to December 2016 through a combination
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New updates that make watching video on Facebook richer, more engaging and more flexible

Category: February 2017 - Video Marketing & Advertising
“People are watching and sharing more video on Facebook than ever”, the company states on its blog, which is why the social media giant continues to improve user’s video experience.
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Successful Storytelling starts with Storylistening

Category: February 2017 - Video Marketing & Advertising
Storytelling is often understood as a creative concept that goes hand in hand with strategic consulting. Some companies even look at it as a secret weapon to invent stories of their self-perception,
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Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

Category: February 2017 - Video Marketing & Advertising
Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services
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Previous articles

Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
Over the past year, big data technology has continued to evolve and become more enterprise ready in terms of usability, back-up, recovery, and performance. Beyond merely analyzing why something happen
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New services marketing and management book aims to transform service organizations and cultivate memorable customer experiences

Category: January 2017 - Digital Marketing Trends & Predictions
Professor Jochen Wirtz, National University of Singapore (NUS) Business School’s Vice Dean (Graduate Studies) and Professor of Marketing, has adapted his globally leading textbook – &ldquo
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No experience? No problem! Apply here …

Category: January 2017 - Digital Marketing Trends & Predictions
We are living in a world where the most powerful people are not necessarily the smartest or the most experienced. Change is happening and it will not wait for you to get used to it. Economies are bein
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Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions
By 2018, 35% of Companies in Data-Intensive Industries Will Adopt Formal Datacenter Planning, Sourcing, and Governance Processes to Speed Digital Transformation Efforts.
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What the heck will drive visual communication and be loved by creatives in 2017?

Category: January 2017 - Digital Marketing Trends & Predictions
Getty Images recently unveiled its 2017 visual trends that are expected to drive visual communication as the year unfolds. By predicting the social and cultural visual language that consumers will
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Previous month's highlights

We have news for you: It’s not just another day at the office!

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Sure, businesses have always changed as management theory, materials and technology evolves – but never before has the pace of change been as intense.

UNCTAD: Protecting consumer rights and preventing cybercrime are prerequisites for eCommerce growth

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Although the Internet, and eCommerce respectively, offer developing countries new opportunities to grow, a recent UNCTAD (United Nations Conference on Trade and Development) statement emphasized that maximizing the potential of this opportunity still requires more trust in these markets, for example, by protecting consumer rights and preventing cybercrime. What a timely discussion.

Make your data actionable with Webtrekk in Asia Pacific

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Webtrekk, a German analytics and marketing intelligence provider, announced the expansion of its international operations into the Asia Pacific region with the opening of a local representation in Singapore. The city state has emerged as a regional tech hub, putting Webtrekk at the center of a handful of rapidly growing markets.

Countdown to Single’s Day is extremely competitive

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Singles’ Day is a highly anticipated sales event in China, equivalent to that of the Black Friday in the west. While the actual sale is supposed to take place on 11 November (11.11, hence the name Singles’ Day), key eTailers such as JD.com, Tmall and Suning usually start their promotions from 1 November onwards.

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A glimpse into the future of commerce - the ‘Amazon way’

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Collaborating to compete – your enemy could be your best friend!

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CXENSE insights into the power of personalization for a great customer experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Enhanced customer-first approach will drive businesses in 2017

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The road to the perfect customer experience is still long and tricky

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Lessons we learned from data-driven marketing in 2016

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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