Monday Jun 26th

Latest News

  • Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

    Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

    Research suggests that 87 percent of America’s workforce fails to reach its full potential. Why? It’s simple – they lack passion for their work. Studies are suggesting most of the business world does not take passion seriously enough.

  • Enhanced customer-first approach will drive businesses in 2017

    Enhanced customer-first approach will drive businesses in 2017

    Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the way businesses reach out to consumers to offer products and services, influencing the purchasing decisions of consumers. In 2017, customer engagement will become smarter, more personalized and contextual – all thanks to emerging technologies such as data analytics, artificial intelligence and more.

  • Is the email finally getting safe, thanks to layman-suitable encryption solutions?

    Is the email finally getting safe, thanks to layman-suitable encryption solutions?

    The email is one of the first and most widely used forms of online communication. The more disappointing is that using emails didn’t get any safer since their invention more than 40 years ago. Although well-established encryption methods offer effective options, they are comparatively rarely applied.

  • Industries of the Future to be significantly impacted by Digital Transformation

    Industries of the Future to be significantly impacted by Digital Transformation

    Technology is expected to be the driving force across industries and this transformation will be the catalyst driving productivity, innovation, skill development and growth for the companies of today.

  • Global cybercrime attacks rise 35% in the past quarter with cybercriminals targeting the complex cross-border environment in China

    Global cybercrime attacks rise 35% in the past quarter with cybercriminals targeting the complex cross-border environment in China

    Latest data from ThreatMetrix reveals highly elevated attack levels in China during the past quarter. China has the highest rate of transactions being rejected as fraudulent across the entire Asia Pacific region, as global businesses are increasingly targeting the Chinese domestic market, despite the complexities imposed by tight restrictions online.

  • Data integration in marketing is often only partially automated

    Data integration in marketing is often only partially automated

    Having a 360-degree view of the customer makes definitely any marketing activity better, however, there is still a lot of data integration in disarray.

  • Navigating big (data) influences in 2017

    Navigating big (data) influences in 2017

    Over the past year, big data technology has continued to evolve and become more enterprise ready in terms of usability, back-up, recovery, and performance. Beyond merely analyzing why something happened, big data has enabled us to proactively drive business results and make more meaningful decisions in real-time. Experts have also been studying and predicting the current and continued growth of the big data and analytics market across the globe, especially in data-rich industries such as financial services.

  • Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

    Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

    The performance marketing technology company, Criteo, just announced Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront.

  • Integrity by default for the sake of security

    Integrity by default for the sake of security

    The Internet has lost its innocence and a healthy mistrust is more than advisable nowadays as scams and spams attack anytime and anywhere. Certain media, such as email, is hit particularly hard.

  • Who says data analytics is just for businesses with big budgets?

    Who says data analytics is just for businesses with big budgets?

    Tableau shared an interesting case study on one of their client that’s worth to spread. Edge Digital, a Singaporean digital marketing consultancy start-up that has successfully adopted data analytics into their everyday decision-making, showcases exemplary the efficiency of data analytics in a cost-efficient way.

  • Why does the future take so long to arrive?

    Why does the future take so long to arrive?

    In late 1971, a computer engineer named Ray Tomlinson sent the first email message. It was ten letters long (QWERTYUIOP) and he was probably oblivious to the fact that hitting ‘send’ would gain him entry into the history books. Tomlinson’s invention changed the course of communication forever – usurping technology such as the fax.

  • Pressure is on to keep up with personalization vs privacy

    Pressure is on to keep up with personalization vs privacy

    Social networks and search engines are increasingly customizing our advertisements, contact networks and search results, making each user’s experience unique. But at least since Edward Snowden’s revelations, consumers started to be concerned about data collection and want to know why third parties are gathering information and for what reasons. Interestingly, many still seem to be willing to trade their data and privacy for convenience and a more personalized experience, as recent studies show.

  • What is allowed and ‘legal’ in Influencer Marketing?

    What is allowed and ‘legal’ in Influencer Marketing?

    With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketing".  However, since the Internet isn’t a right-free area, the question arises of respective legal risks when earning money as an influencer on a commercial level.

  • Go for video optimization as it scores higher and higher in SEO

    Go for video optimization as it scores higher and higher in SEO

    Whether instruction manuals, scientific or entertaining video content, high-quality online videos are in general well received and consequently favored by search engines. Actually, good synergies in SEO can be generated when combining the pure upload to video sharing sites like YouTube or Vimeo with an intelligent linking of the website. But the best is that no big budget is needed to influence SEO-relevant metrics positively, as:

This week's highlights

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
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RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences

Category: June 2017 - Mobile Marketing & Apps
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent pla
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Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
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Mobile-first Indexing and what website operators should consider to meet with success

Category: June 2017 - Mobile Marketing & Apps
More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.
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Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps
A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points int
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Previous articles

New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

Category: May 2017 - (Cyber) Security & Data Protection
Manually capturing data is not only time and cost intensive, but also prone to error, making  Retarus’ newly launched Managed Capture Services the more attractive. It allows business docume
Read more...

Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

Category: May 2017 - (Cyber) Security & Data Protection
The latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient, Hitachi Data Systems (HDS) just announ
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Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

Category: May 2017 - (Cyber) Security & Data Protection
More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of
Read more...

New partnership provides secure open API offerings for banks and PSPs

Category: May 2017 - (Cyber) Security & Data Protection
Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses
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Advertising on Facebook: What’s allowed and what’s not

Category: May 2017 - (Cyber) Security & Data Protection
Many consumers are critical of Facebook as they fear for the security of their data. Accordingly, they are skeptical about the use of the network as a sales channel, reveals a study by BBDO, Jelden TT
Read more...
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Previous month's highlights

What distinguishes good content quality?

Category: February 2017 - Video Marketing & Advertising

The marching music of content marketing is and always has been the catchy tune “high-quality content is the foundation of online marketing success”. But don’t you think this hands-on advice is kind of vague? In the first instance, it raises more questions than giving any answer.

Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it

Category: February 2017 - Video Marketing & Advertising

A new online consumer survey from Irdeto found that 71% of Indian consumers polled are aware that producing or sharing pirated video content is illegal, and 64% know that streaming or downloading pirated content is illegal. Despite this high level of awareness, 66% of respondents still choose to watch pirated content.

The rise of Account-Based Marketing: How to win with key accounts

Category: February 2017 - Video Marketing & Advertising

Key accounts are the lifeblood of an organization. Along with a substantial share of corporate revenue and profit, they typically provide a company’s most important platform for market insight, influence, and innovation.

Welcome the year of influential video innovations

Category: February 2017 - Video Marketing & Advertising

2016 was the year of video innovation and 2017 offers the opportunity to achieve an effect with these advances, Brightcove is convinced of, believing that this year will be transformative for the video marketing industry: Social networks will become video channels, video experiences will generate high levels of participation, while video will continue its journey from business to virtual reality and beyond.

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Protect your brand by monitoring social media

Category: March 2017 - Social Media & Influencer Marketing

More people are willing to share personal data in return for rewards

Category: March 2017 - Social Media & Influencer Marketing

Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing

Why ‘Social Media Listening’ is good for business

Category: March 2017 - Social Media & Influencer Marketing

Social media overtakes print in ad spend

Category: March 2017 - Social Media & Influencer Marketing

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing

Get the ball rolling for your social media success

Category: March 2017 - Social Media & Influencer Marketing

A significant number of SMEs have not yet adopted social media

Category: March 2017 - Social Media & Influencer Marketing
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