Thursday Sep 29th

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This week's highlights

Enterprise Search as business driver and companion

Category: September 2016 - Search Analytics & Search Engine Optimization
Whether a company wants to improve customer service, increase the efficiency of marketing activities or its competitive advantage in a world in which customers and their needs are increasingly becomin
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Who says data analytics is just for businesses with big budgets?

Category: September 2016 - Search Analytics & Search Engine Optimization
Tableau shared an interesting case study on one of their client that’s worth to spread. Edge Digital, a Singaporean digital marketing consultancy start-up that has successfully adopted data anal
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Free, unlimited, built-in VPN service in Opera desktop browser

Category: September 2016 - Search Analytics & Search Engine Optimization
A free, no-log, easy-to-use Virtual Private Network (VPN) is from now on available directly in the Opera desktop browser. With this launch, Opera is the first major browser to release a built-in VPN s
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And the winner is…. Ogilvy & Mathers Singapore!

Category: September 2016 - Search Analytics & Search Engine Optimization
MediaBUZZ congratulates all winners of the 1st Lisbon International Advertising Festival and Ogilvy & Mathers Singapore respectively for representing Asia so impressively.
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Toluna’s PowerConcepts powers fully-automated, real-time, informed decision-making

Category: September 2016 - Search Analytics & Search Engine Optimization
Toluna, a leading provider of on-demand, real-time digital consumer insights, just launched its latest addition to the Automated Insights suite, PowerConcept. available within Toluna's revolutionary Q
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Previous articles

Online security threats sadden the daily business routine incisively

Category: August 2016 - Security meets Real- time Marketing Challenges
Recent cyberattacks against government agencies and politicians, as well as various news sites, prove that no one is immune and explains why more and more companies are investing to keep their busines
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Top 10 tips to protect your mobile phone from attacks

Category: August 2016 - Security meets Real- time Marketing Challenges
Since the scandals of eavesdropping of government and business leaders are spreading, the fear of data theft is growing and the interest in finding an optimal protection to make mobile phones safer is
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Be aware that threats lurk everywhere in the digital world

Category: August 2016 - Security meets Real- time Marketing Challenges
Malicious software is still the greatest online threat and unfortunately lurking everywhere in the form of Trojans and worms that perform dangerous actions unnoticed on affected. Allegedly, 350,000 ne
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Location data, combined with unmatched global scale, yields better performance

Category: August 2016 - Security meets Real- time Marketing Challenges
MediaMath, in partnership with Factual, just announced its unique hyperlocal targeting offering that enables marketers to deliver high-performing mobile advertising to users based on their real-time l
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Downright security will always remain a pipe dream of the digital industry

Category: August 2016 - Security meets Real- time Marketing Challenges
Since security and privacy are paramount in today’s highly connected world, security-conscious organizations depend heavily on software solutions to keep their data safe and their information pr
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Previous month's highlights

TOPs Balance aims to transform mobile device dependence and to drive incremental learning

Category: June 2016 - Mobile Marketing

PassTask, LLC, a Massachusetts-based technology company, unveiled its TOPs Balance (Task Oriented Passwords) platform that delivers game-changing, incremental mobile learning software for children and young adults, aimed at off-setting the growing trend of mobile device overuse and consumption by children and teens.

Farewell paper ticket, hello mobile couponing

Category: June 2016 - Mobile Marketing

According to data from personalized retargeting firm Criteo, the vast majority of mobile hotel bookings were ordered via smartphone in Q1 2016 and even mobile airline bookings tend more and more toward mobile devices. In fact, although mobile is beginning to reach a saturation in the market, bookings are anticipated to make up almost half of total digital travel sales by 2020.

KEYMILE's state-of-the-art 'quantum encryption' a trailblazer for safeguarding mission-critical communications of the future

Category: June 2016 - Mobile Marketing

MediaBUZZ had a conversation with Dieter Klein, the Executive Director of KEYMILE GmbH Germany and in charge of the APAC region, last week during the CommunicAsia 2016 Show in Singapore.

KEYMILE unveiled its new security card, built from ground-up for demanding mission critical communications

Category: June 2016 - Mobile Marketing

KEYMILE security solution raises the bar in simultaneous delivery of ultimate data encryption and system security, while guaranteeing strict critical communication high-availability and precise timing needs.

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Telling facts that prove video content is en vogue

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Video Ad-Serving Template (VAST)

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Video download feature comes to Opera Mini for Android

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Video consumption set to soar in Asia Pacific

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

ion Interactive empowers marketers to engage their audiences with personal and relevant interactive video experiences

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

“Wake Up with The Economist” at Cannes Lions 2016 - Highlights

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Young Lisbon: Call for Entries

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Irdeto gives operators complete control and independence in choosing security solutions

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials

Videos perform on each screen differently

Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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