MediaBUZZ Pte Ltd, launched in early 2004, is an independent online publisher in the Asia Pacific region focusing on the business of digital media and marketing.

Asian e-Marketing is a true pioneer in Asia Pacific’s digital marketing scene, empowering e-marketers in the vibrant and fast-paced electronic marketing environment. Key sections include e-marketing tips, best practices and trends/statistics, legislation affecting e-marketing, training the spotlight on companies and their e-marketing campaigns and e-marketing leadership profiles. Click here for the latest edition and complimentary subscription.

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February 2012

March 2012

April 2012

Highlights

Congenii Consulting Group forecasts CRM Trends 2012

Communication with customers is changing as rapidly as online environments are developing. Especially with mobility increasing so fast, companies are faced with having to adapt and expand their customer contact channels in the CRM environment.

Skype Advertising available for Brands in Southeast Asia

Microsoft Advertising just announced the availability of Skype advertising inventory in Singapore and Indonesia. Additionally, Catcha Digital finalized a deal with Microsoft Advertising to be the exclusive advertising representative of Skype in Malaysia, covering MSN Malaysia (MSN.com.my), Windows Live and now Skype.

Rise of the connected Customer and the new Era of Relevance

Good customer service used to be one of the secrets to business success, but it seems that in our digitally driven business thinking, with automated processes and systems, we got lost, wondering why with all the data at hand today, customers are often even farther away from us than ever before.