Friday Mar 31st

Latest News

iQNECT: Create an instantly shop-able world through Visual Search and Augmented Reality
Many studies have shown that humans are visual by nature and can process and understand visuals faster than written text. According to Hubspot, for instance, 90% of information transmitted to the brain is visual and visual information is processed 60,000 times faster than text. Most probably, that b ...
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The world’s most comprehensive measure of online influencer now incorporates YouTube data
Lithium Technologies just announced that the company's Klout Score algorithm now incorporates YouTube data - including views, shares, and likes/dislikes for content a user or brand has created and posted. This further extends Klout's lead in measuring online influence for individuals and brands, and ...
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Without analytical tools, you’ll never get the big picture or make your life easier
Analysis tools are increasingly used in business not only to show performance results, but senior management or team development, leadership, headhunting, process optimization, recruiting, or any other change or transformation in general, as they are able to provide significant plus factors such as ...
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What are the advantages of app analytics for optimization?
Google Analytics already provides a wide range of data analysis tools to measure a website’s success. However, the variety of mobile apps and their numerous application possibilities make the tracking via a platform a challenge.
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Fournaise calls on marketers to stop living in their la-la-land and embrace KPIs to prove effectiveness and ROI
The Fournaise Marketing Group, one of the world’s leading Marketing Performance Measurement & Management (MPM) companies, revealed in its latest study, that 76% of marketers track effectiveness wrongly, besides some other interesting findings. Fact is that it is astonishing that in today’s a ...
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Analysis tools for marketing are hot in demand, running like clockwork
Marketing efforts are often hard to quantify in terms of dollars, revenue or impact, which is the main reason why executives are increasingly demanding more tangible and quantifiable metrics to show ROI. As a result, novel marketing analytics tools and technologies are constantly cropping up, and in ...
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Bestselling visual analytics software is now available at no charge for nonprofit organizations
Tableau Foundation, part of Tableau Software's corporate social responsibility (CSR) program, just announced that it will offer free licenses of Tableau Desktop to nonprofit organizations with annual operating budgets under $5 million. The initiative, led by the employees of Tableau Software, encour ...
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Panda and Penguin reshuffled SEO
The past year has reshuffled the cards in the search engine optimization (SEO) sector. The Penguin and Panda updates changed an entire industry and make good content more important than ever, states Christian Weckopp, managing director of TWT, in one of his articles, besides envisioning where SEO is ...
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Intel Security reveals its ‘Most Dangerous Celebrities’ study results and what to look out for not to catch viruses and malware while surfing the web
Since Intel Security’s mission is giving everyone the confidence to live and work safely and securely in the digital world, Asian eMarketing isn’t much surprised about the company’s commitment and the revelation of its recent study. For the fifth year in a row, the security expert researched i ...
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What really affects Social Media SEO?
Many studies examine the relationship between social media and SEO. The result is usually a detection of correlation, but no evidence of causality. Find out how SEO can benefit from social media.
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Hitachi Data Systems unveils unique tools and sophisticated analytics to enhance public safety
Hitachi Data Systems Corporation (HDS) announced new enhancements to its Hitachi Visualization solution portfolio that comes now with Hitachi Visualization Predictive Crime Analytics (PCA) and Hitachi Video Management Platform (VMP) 2.0.
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Analytics gets down to work, gathering valuable information from Big Data
According to IDC, the market for Big Data and analysis will reach 125 billion US dollars worldwide this year. Along with the dramatic increase of data, many new analysis options will emerge. In addition, new ad-tech companies will come up with fresh solutions, both for traditional marketing problems ...
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Scraper sites may violate copyright law
Since we have chosen web scraping as the buzzword this time, let’s take a look at it from a legal point of view as well, considering that taking content from an open content site can even be a copyright violation, if done in a way which does not respect the license. For instance, the GNU Free Docu ...
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After all, the meta description is quite a ranking factor
The meta description is often a spurned SEO element. Wrongly, because at least indirectly, it is quite a ranking factor. Often enough, Google has stressed that the meta description - like meta keywords - is not a factor in Google’s ranking algorithm, but although there is no direct impact, the cli ...
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Web scraping
Web scraping (web harvesting or web data extraction) refers to an application that processes the HTML of a web page to extract data for manipulation, such as converting the web page to another format (i.e. HTML to WML). It is closely related to web automation, which simulates human browsing using co ...
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The keyword is dead - long live relevant, holistic content!
When displaying organic search results, Google sees more and more the user: what they are looking for, how they interact with the search results, which end device they use for an inquiry, and how useful the information on the page really is for the user.
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Google’s five golden rules for more viewability
In debates about the visibility of ad impressions, it is important both for the advertising media as well as advertising companies to understand which factors influence the viewability of the delivered ad.To this, Google delivers in a study revealing findings, which can be summarized in five golden ...
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The impact of Google mobile-update comes to the fore
Since April mobile-optimized websites are favored in the organic search results of Google, which means they are ranked higher than non-mobile-optimized pages. The "Adobe Digital Index (ADI) Q2 2015 Digital Advertising Report" shows the consequences of such an update of the search engine giant, stati ...
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POPAI addresses challenges faced by retailers and brands when navigating the ever-evolving consumer behavior landscape
MediaBUZZ joined the POPAI Asia Summit at Marina Bay Sands Hotel in Singapore earlier this month and was impressed by the great line-up of speakers and insightful presentations. POPAI, which stands for ‘Point of Purchase Advertising International’, is the only non-profit global trade association ...
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Moz’s analysis of Google’s ranking factors
Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. With the help of Moz's data scientist Dr. Matt Peters, new data partners and over 150 search marketing professiona ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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