Wednesday Feb 22nd

Latest News

Altimeter‘s converged media imperative: integrated media for performance and success
According to Altimeter‘s 26-page report "Converged Media Imperative", advertising, or paid media has traditionally led marketing initiatives, both online and off, but advertising no longer works as effectively as it did unless bolstered by additional marketing channels - owned and earned media - w ...
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DirectTrack’s performance driven marketing solutions that power any online business model
Gary Olden, VP of Enterprise Sales at Direct Response writes in his article that „performance marketing has evolved to become much more comprehensive than yesterday’s basic affiliate program.
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CommunicAsia2013, EnterpriseIT2013 and BroadcastAsia2013 accomplished and accelerated rewarding business deals
CommunicAsia2013, EnterpriseIT2013 and BroadcastAsia2013, the most relevant and largest industry event of its kind in Asia, closed after a week of fulfilling business interactions and knowledge exchange amongst like-minded industry professionals. The four-day event, held from 18 to 21 June at the Ma ...
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Unified Communications: iPhones and iPads performing as desk phones, untangling the complexity of technology
In addition to the premise-based, all-in-one IP phone system with unified communications and contact center capabilities, ShoreTel offers cloud-based communications.
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SAS: big data is no big problem – just a big business opportunity
The exploding volume, complexity, diversity and velocity of big data have forced organizations to reconsider their approach to data management and re-evaluate their entire analytic portfolios.
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Creating new business models by unlocking the value of big data
SAP AG announced at last month’s CTIA 2013, SAP Consumer Insight 365, a pilot initiative of a new cloud-based offering that will unlock the value of big data, providing brands and market research and media companies with a new source of consumer insight.
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Demystifying marketing metrics
Challenging and highly competitive business environments. Channel proliferation. The need to prove and improve marketing ROI. Budgets on the chopping block.
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Utilizing mobile ad servers and SSPs for an increase of app revenue
Mobyaffiliates wrote an interesting article about mobile ad servers and supply side platforms (SSPs), so I hope the summary comes in useful.
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DOVE Real Beauty Sketches wins 19 awards at Cannes Lions - campaign performance to get inspired by!
Now this is a campaign to get inspired by! The 19 Awards at Cannes Lions are well deserved - after all, the video ad is today the most viewed online video ad ever with over 165,000,000 views. Not only has the film been viewed in record numbers around the world, it is also the most shared video ad in ...
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CMO Council study: B2B marketers must improve relevance and performance of digital content
A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.
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2013 Marketing Performance Management Survey: increasing marketing‘s relevance to business
The brand new Marketing Performance Management Survey, conducted by ITSMA, VisionEdge Marketing and Forrester, found that even though marketers believe that the marketing organization’s ability to measure and report the contribution of its programs to the business has improved and the number of ...
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Global technology leaders meet next week at CommunicAsia2013 and EnterpriseIT2013
Companies from across the globe continue to leverage CommunicAsia2013 and EnterpriseIT2013 as Asia’s most established infocomm technology (ICT) platform and meeting point for industry leaders to present their latest products and solutions.
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Econometrics
Econometrics is the application of mathematical and statistical techniques to economics in the study of problems, the analysis of data, and the development and testing of theories and models.
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Google Penguin 2.0 algorithm – what to do if your ranking drops
The 4th Penguin update, a code name for a Google algorithm the company internally dubbed "2.0", has been released two weeks ago (May 22, 2012). Penguin 2.0 aims at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using so called black-hat SEO techniq ...
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Bridging gaps in your strategy to get the performance you want
In the recently published e-book „The Integrated Marketing Playbook“ by Filip Lauweres of IgnitionOne talks about the trends which will be key for bridging gaps in integrated marketing. He says that „going from the Internet to your website and from there to conversion is about bridging gaps. E ...
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Data chains facilitate marketing performance management
This week, one of our customers was completing their quarterly marketing report. She was wallowing in data as she attempted to complete nearly 500 input fields in her excel doc! I could sense her frustration. Five hundred fields, yikes!
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Communication 2.0: the content and the right dosage makes the difference
In a personal conversation we can be straightforward and win our vis-à-vis over not just with words but with body language and eye contact. Getting sympathy, interest and action with the written word is, however, much more challenging.
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Sitecore 7’s search-based architecture delivers relevant, personalized customer experiences
Sitecore announced the availability of Sitecore 7 a few days ago, the newest release of the company’s unified software suite. The marketing solution offers the industry’s first search-based architecture, allowing CMOs and digital marketers to deliver a new level of relevant and personalized digi ...
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Bridging finance & marketing using metrics
Finance departments often criticize marketing's inability to present a tangible ROI and use financial measures. It’s a common lament and one we’ve all heard. Rob Stuart, Executive Vice President & Publisher at CFO Publishing, in a recent conversation reminds us that CFOs expect marketers to come ...
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PPC campaign management: is it time to automate your paid search?
According to Digital Marketing Depot’s report PPC Campaign Management Tools in the Facebook Era (2. Edition), paid search is growing faster than display with a 12% higher growth rate, and nearly three quarters of agencies said that their clients run PPC campaigns on Facebook.
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Google AdWords new image extensions enable advertisers to add images to search ads
Marketers and advertisers are aware of the power of images and how they impact the viewer before he or she is able to make a conscious decision to look closer or not. A few days ago Google announced the beta launch of image extensions, which will allow advertisers to add new visual elements to sear ...
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How Google's Search engine impacts your content marketing
In the last two decades, marketing in the business world changed completely, introduced by the Internet’s triumphal march into companies, who can’t exist without it anymore. So it is not surprising that a bidding contest for the first place on the search engine result pages has developed, making ...
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Bing ads: change history graph is coming soon and will connect your actions to your performance
According to Young Shi, Senior Program Manager at Bing, identifying what affected your ad’s performance is about to get simple, visual, and hopefully even fun. Just a few days ago Bing announced the pilot of the Change History Graph, a progressive approach to campaign analysis that visually conne ...
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Marketing, millennials and YOLO - digital performance needs talent and strategy
I have often been asked where great marketing talent can be found and how this talent can impact an organization’s marketing strategy.
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MAGNA GLOBAL predicts APAC growth will offset the stagnation in EMEA and North America
MAGNA GLOBAL predicts APAC growth will offset the stagnation in EMEA and North America. The new MAGNA GLOBAL advertising forecast analyzed media owner ad revenues in 73 markets worldwide.
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Performance marketing optimization checklist
Performance marketing is an integral part of the media mix and serves both customer acquisition and customer retention: whether you are using e-mail marketing, affiliate marketing, retargeting or search engine marketing, the instruments always pursue the objective of identifying measurable customer ...
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Does your marketing dashboard pass these three tests?
In reviewing a number of marketing dashboards, it’s clear there are online metrics abound – from website metrics such as site visits, page views, open rates and click- throughs, to social media metrics such as fans, followers, likes and online rankings such as MOZ and Klout.
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 Performance up to sample: The next Youtube super viral begins with an “I”?
Simon Strand, a multi-award winning PR consultant from Sweden just sent us his interesting combination of thoughts on what could be the success formula for the next YouTube mega hit. When philosophizing about what could come next after “Gangnam Style" and "Harlem Shake”, he discovered a mysterio ...
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12 things you need to keep an eye on to keep up with Google algorithm changes
With each Google algorithm update the SEO world changes. Obviously, getting found and a good ranking is a constant concern of all web site operators. Searchenginewatch.com offers some valuable tips on how you can keep an eye on the most important factors you should keep checking at regular intervals ...
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Appointments & announcements
Havas Media China announced the appointment of Manfred Tsang as the Managing Director of their Shanghai office.
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June 2013 - Search Engine & Performance Marketing

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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