Wednesday Feb 22nd

Latest News

Business has a new marriage, here comes the CIMO
I started out as an encryptor having graduated in telecommunications engineering. I haven’t yet met another CMO with this background and so this puts me into a rather niche segment. It also means that I have always had an unusual interest in my CIOs backyard.
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Transparency is key for ideal social media engagement
Engage with greater transparency in social media and your customers, employees and partners will highly appreciate that. Give undisguised insights into your organization and invite others to a dialogue can help you to succeed in your business field. The more you open up, the more point of contacts y ...
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Social media lessons to be learned: 4 success stories and 1flop
I love learning by doing, as that‘s the way I personally learn most. That‘s why I appreciate great examples, which add practical insight to pure theory, making complex issues comprehensible. So I‘m happy to summarize Moontoast‘s „Top Social Engagement Lessons“ for our readers. Get inspir ...
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SWYN buttons
Social media is the main channel for the spread of viral marketing messages. That’s a fact that can be deployed fantastically by e-mail marketing. The audience can recommend content in social networks and expand the reach of email content to their contacts via Share-With-Your-Network (SWYN) button ...
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B2B marketers reluctant to adopt social and content marketing
The brand new study „Online Marketing Trends 2013“, with over 1000 test persons from the German market, conducted by Absolit Consulting, shows that the internet is used by most people mainly for three things: exchanging and sharing information with friends, getting information about products, an ...
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National Geographic’s intense interaction and positive branding with Google+ Hangout
By now it is probably known to all that good social media campaigns can increase the range of influence, cause strong interaction with potential customers and create a positive brand image. But since on Google+, good campaigns are still rare so far –and not only in Asia – the following short be ...
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Jive brings leading social business platform to businesses
Jive Software, one of the world's leading social business solutions, is flourishing in Asia Pacific and now opening four new offices in Sydney, Melbourne, Hong Kong and Singapore. Jive’s success proves that more companies recognize how social business platforms can deliver real business value. The ...
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8 marketing takeaways to align your content strategy with Facebook‘s new news feed
Hubspot‘s new 35 page eBook focuses on Facebooks new news feed makeover, giving a wealth of information. From all this, we want to give you a summary of how to align content strategies in accordance with the new possibilities on Facebook.
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Mynewsdesk enables more social networking
Mynewsdesk just announced that they have designed a network service with better usability for its customers. By extracting more contact data from the web, it is possible to provide a more complete understanding of their contacts and subsequently enabling more social networking.
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The hazards of social networking and countermeasures for your business
According to a PriceWaterhouseCoopers (PWC) eBook on Security for Social Networking, threats to the corporate network have escalated as the use of social media has soared. In the following we aim to present you with the most important insights from the eBook.
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Reaching the next level of social media
Molden Media, a multi-disciplinary broadcast agency, with a speciality of visualizing big data on large interactive displays is aware of the fact that people love to talk about TV and they are doing so via social networks. Actually, the amount of social media interactions towards TV content has been ...
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Companies in Greater China use social media to increase engagement, web traffic and ROI
GP Batteries and Jebsen & Co are two great examples of how two different companies in Greater China and are using social media to their biggest benefits.
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How to turn social channels into lead- and revenue-generating machines
Marketo‘s 22-page eBook on optimizing social channels for lead generation is packed with information. It was a challenge to summarize this one, but here we go. At least you‘ll get a good impression about what it‘s about.
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From monologue to dialogue with the right technology and the four C‘s of social media marketing
Just recently, Meltwater, a leading provider of online intelligence solutions, announced an upgrade to Meltwater Buzz, its flagship social media marketing suite. Meltwater Buzz 3.0 helps social media marketers efficiently monitor and engage in social conversations across large communities and execut ...
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Facebook & TruSignal: Lookalike audiences identify and reach potential customers
On March 19th, Facebook announced the global rollout of lookalike audiences, a targeting feature that helps advertisers reach new customers and grow their businesses. Just a few days earlier, on March 13th, TruSignal announced the availability of new, interest-based lookalikes.
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Advanced Social Media Marketing 2013 workshop and conference
From 18th till 20th March 2013, the Advanced Social Media Marketing 2013 summit will be hosted by Top Link Asia at Melia Kuala Lumpur. A two day workshop, focusing on „Maximizing Social Networks for Business Purposes“, will be part of the program, closing with a conference on March 20th.
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Keep an eye on your online reputation in the age of transparency
Never forget that the Internet forgets nothing. Each status message on Facebook, every blog comment or photo posted can often be found online many years later. All content published online, characterizes your online personality to some extent, giving an overall picture in the end, just like a jigsaw ...
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Adobe Social: Getting beyond likes with insight instead of intuition
Over 75% of marketers aren't sure if social media is working for them. Adobe Social, part of the Adobe Marketing Cloud, offers tools, data, insights, and expertise to crack the code of social. The company aims at removing the walls around social, so you have visibility into how effectively your paid ...
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If social taps emotions, how can YOU?
Traumatized persons have one thing in common: they feel disconnected. Trauma means nothing else than dissociating, i.e. disconnecting emotional parts, in order to survive and continue living in the best possible manner despite of what happened. There are multiple ways to get traumatized, and there ...
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Facebook, Twitter or Google+ are not just connecting people, but the entire web
If you haven‘t heard about the JESS3 Blog yet, you will definitely be excited to see their “Geosocial Universe” infographics for the first time. Already in its third yearly edition, it charts the latest monthly active user data for all big social networks, along with the percentage of mobile u ...
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Nielsen twitter TV rating is on the way
End of last year, Nielsen, a leading provider of information and insights into what consumers watch and buy, and NM Incite, a joint venture between Nielsen and McKinsey & Company, announced the acquisition of SocialGuide, a provider of social TV measurement, analytics and audience engagement solutio ...
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Online marketing opportunity report: social media
Hubspot‘s 50 page „Online Marketing Opportunity Report: Social Media, Blog, and Search Engine“ provides marketers not only with a three step process of evaluating online marketing opportunities with special focus on social, but also an appendix with a detailed “Keyword Opportunity Analysis ...
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Lettuce debate: Let us, the people, debate!
In order to make informed judgments and resolve social, economic or political problems, people need to debate such matters. But most of us have difficulty finding ways to keep a discussion going until it reaches a recognized resolution.
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Zurmo‘s open source internal social CRM enables increase in enterprise productivity
There are very few truths in life. According to Ben Franklin, "'In this world nothing can be said to be certain, except death and taxes." But the Jack of all Trades died before email entered the mix. If he were around today, I am certain he would have something to say about it. I’m pretty sure Ben ...
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Accomplishing marketing goals in China with focus on social
China is a giant in digital marketing with 440 million users online, of which 330 million are on mobile technology. t+d marketing consultants (Beijing) Co. Ltd., an internationally active business consultancy, offers management and digital marketing consultancy with a China-specific, 360 degree ap ...
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Goldbach Social Media Monitoring Tools report in an infographic
Integrating social into the overall digital marketing strategy has become quite normal by now. But if you can‘t monitor and assess what‘s happening around your brand on Facebook, Twitter and LinkedIn, where‘s the point?
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Discover and recommend businesses with Pingspot
Pingspot Limited released its new mobile app that allows users to record and share their favorite businesses with Facebook friends, besides discovering great places recommended by people they trust. The company recognized a need for a comprehensive business ratings directory in Hong Kong several ye ...
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WeChat: Communications all-rounder par excellence from China
The opportunity for interactive marketing professionals to reach and win Chinese consumers via social media is tempting, but the threat of failure looms just as large for brands with a shallow understanding of Chinese consumer behavior, cultural expectations, and digital platforms. Vice versa, Chine ...
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Announcements & appointments
Dr. Neil Sunderland steps down as Chairman of the Supervisory Board of XING AG effective May 24, 2013. He will also be leaving the Supervisory Board entirely to devote himself to new projects. Sunderland was already a member of the advisory committee before the company went public and had held the ...
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Launch of Twitter Ads API and Vine
About a week ago Twitter Ads API has been announced. Since Twitter launched Promoted Tweets in April 2010, marketers have come to the social media platform to reach new audiences and engage with more than 200 million active Twitter users on the web, on mobile devices, and on tablets.
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March 2013 - Social Media Marketing

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