Wednesday Feb 22nd

Latest News

Revolutionize your Perspective of the Internet with Trendstream
Trendstream is only a year old and already works with some of the leading companies in web, technology and marketing communications and I am not surprised.The London-based consultancy, spearheaded by its managing director Tom Smith, is fully dedicated to shed light on trends in technology adoption a ...
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Sociability Can Be a Magic Bullet
The magic formula to get the attention of your target customers is to be able to inform them factually while engaging them emotionally through stories.
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XING Empowers Business Partnerships
For online business networking XING.com is the place to be. Millions of members use the platform every day to do business and promote their career as it makes networking and professional contact management simple.
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Preventing Twitter Threats the Easy Way
The explosive use of Twitter has many enterprises responding in one of two ways; blindly blocking, which may result in lost productivity and business opportunities or blindly allowing, which can expose the business to unnecessary business and security risks.
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Facebook: With Forthrightness to the Top
Recent figures confirm the success of Facebook as the absolute No. 1 social media platform.
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Social Networking Marketing Just Keeps Growing Across Asia-Pacific Markets
By the middle of last year, 924 million Internet users around the globe visited a social networking site, making it one of the most popular online activities, according to comScore.More interesting for the issue at hand is the research the company conducted a few months earlier, based on data from i ...
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Social Media Optimization (SMO)
According to search engine expert Danny Sullivan, the term "social media optimization" was first used and described by Rohit Bhargava.*
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Social Media Records Exceptional Growth in Asia Pacific
Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen’s Asia Pacific Social Media Report.
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Blogs: Private Pleasure with a Public Impact
Blogs are mostly pursued for private interests and therefore require not only a high qualitative and thematic range of topics, but also a very different relevance and coverage: from the private diary to investigative journalism, from lovesickness to cats or politics, from a few readers each week up ...
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In Asia Local Social Media Sites Retain Consumer Mind Share and Profitable Business Models
The dominant social network sites of Europe and North America have yet to extend their reach into parts of Asia Pacific where local sites retain the leading consumer mind share and profitable business models, according to new research from Gartner, Inc.
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Appointments
InMobi announced the appointment of Atul Satija as Vice President and Managing Director, Asia Pacific. He will spearhead the Company’s Asia Pacific business strategy alongside the global executive team. Atul takes over from Emmanuel Allix, who recently left the company to pursue other opportu ...
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Facebook got 7.9 Percent of all Business Internet Traffic in 2010
Accessing and downloading content from Facebook and YouTube while at work still accounts for more corporate web activity and bandwidth usage than from any other sites, according to new figures from managed security company Network Box.
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Why You Should Get Conversant with Social Media and Jump on the Bandwagon?
According to IDC, traditional corporate culture remains the largest barrier to successful social media initiatives, simply because social media challenges the hierarchical management model of organizations.
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Wave 5 Still Seems to Be the Biggest Social Media Study in Asia
When we talk about online marketing we clearly have to deal with social marketing, which has already broken through to the mainstream.
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How to Manage Social Media Efficiently
It’s once again that time of the year when speculations and discussions on possible online trends for the coming year kick in.
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Ovum’s 2011 Predictions for the Telecoms Industry
As the New Year begins, Ovum has released its predictions for the key issues and events that will shape the market in 2011.
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Integrating Twitter Securely in the Corporate Application Infrastructure
Twitter is a popular micro-blogging tool that enables users to communicate to an audience of “followers” using a combination of characters, images and URLs (tiny URLS) – all of which must fit into a 140 character limit.
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Some Insights into Singaporeans Online Social Behaviour
Experian Hitwise released last month an analysis of web searches by Singapore Internet users over the past six months that has provided a host of interesting insights into Singaporean social habits relevant for marketers and commentators alike.“Local web search patterns are a reflection on the int ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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