Thursday May 25th

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Digital Transformation
Digital Transformation refers to the changes associated with the application of digital technology in all aspects of human society, and points out that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the tradition ...
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The last mile: The most important touchpoint for brands today
Asia Pacific has quickly become one of the fastest growing eCommerce markets in the world today. A young population, growing middle class, and increasing Internet connectivity have all created an extremely favorable environment for eCommerce brands to flourish in several markets in the region.
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Zeitgeisty e-Commerce trends you can’t afford to miss out on
The online era has turned trading upside down. Resourceful retailers are always looking for new ways to inspire their online customers nowadays, but the preference of their clients change from year to year. We reveal in the following what trends will determine the eCommerce industry in 2016:
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Real-time watermarking for rapid and secure delivery of premium content
Irdeto, a world leader in digital platform security, announced a strategic partnership with Aspera, an IBM company and creator of technologies that move the world’s data at maximum speed. The new partnership enables forensic watermarking capabilities which insert watermarks in real-time with no im ...
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Criteo’s eCommerce Industry Outlook 2016 and call for action before Chinese New Year
Criteo, the performance marketing company, released seasonal data in anticipation of Chinese New Year to help eCommerce businesses better engage consumers during the festive season. The company’s deep-dive into consumer browsing and buying activity revealed that in the two weeks leading up to Chin ...
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What Social Media Managers need to prepare for in 2016
Although social media (marketing) has already become a habit for many, it’s important to keep track of the current developments in this area, which is why we summarized the most important trends for this year.What social media managers need to know:
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Digital Marketing’s deadliest sins
Online marketing is quick and easy to navigate, but is it really a pushover? Without a digital strategy and the right instinct for timing and target groups, even large marketing campaigns can mean a non-event.In order to avoid your next online campaign from running aground, we have summarized for yo ...
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New self-service portal allows creating multi-screen ad campaigns via TV, digital and mobile channels
4C, a data science and media technology company, announced the release of its SaaS TV Synced Ads product at the recent Consumer Electronics Show, making a marketing dream come true since the new self-service portal empowers 4C clients to synchronize campaigns programmatically across TV, digital, and ...
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CRM trends that have to walk the talk in 2016
2016 will again be an exciting year for customer relationship management (CRM), because many companies are more than ever under pressure to understand CRM as a holistic approach to corporate governance. Mainly the following points are on many company’s CRM agenda:
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Globalization, mobility and the changing attitude of consumers influence Digital Marketing the most in 2016
Apart from digitization and the new channel opportunities, advertising is apparently most influenced by mobility, globalization and the changing attitude of consumers towards brands that demands honest and authentic communication.
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WatchGuard predicts new hunting grounds for hackers in 2016
Last month, WatchGuard Technologies, a leader in multi-function firewalls, released its information on security predictions for 2016. From spear phishing to IoT and malvertising, WatchGuard recommends to keep an eye on the following emerging security threats this year for protection:
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Cybersecurity Report identified the eight most important data threats of 2016
Cyber-criminals will target new payment technologies, Generic Top Level Domains (gTLD) and upcoming elections in 2016, states Raytheon|Websense in its recently published Cybersecurity Report.
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Master multi-language customer service with ease
It seems like the “Babel Fish” from The Hitchhiker’s Guide to the Galaxy finally became reality. Instead of putting the ‘small, leech-like, yellow fish’ into your ear, so you can instantly understand anything said in any language, you just have to use an earplug and Translate Your World In ...
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The defining visual trends Getty Images expects to rule in 2016
Last year clearly proved that visual content marketing is starting to boom, especially since video marketing is gaining momentum. Social Media Today, for instance, expects 2016 to be a landmark year for online video and believes 96% of B2B organizations will use video has part of their online market ...
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Adobe improves the retail experience with new innovations
Adobe announced a series of product innovations in Adobe Marketing Cloud to help retailers across Asia Pacific improve the customer experience, which are worth to get highlighted. Siva Ganeshanandan, Director of Adobe Marketing Cloud for Asia Pacific, expalined: “The product innovations we are an ...
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IDC Manufacturing Insights released this year’s top technology priorities
IDC Manufacturing Insights revealed that value realization of past technology investments and plant modernization would be the top two technology priorities that will receive the most attention this 2016 in Asia Pacific excluding Japan (APeJ). The global researchers analyze and advise round the cloc ...
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New pay-per-click ad network Klik Untung intends to shake up Southeast Asia
Tapping into the rapidly emerging Asian market is made easier than ever in 2016, with the launch of the brand new pay per click ad network, Klik Untung, that is specialized in Indonesian traffic.
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New ‘Big Data’ couponing engine records and processes transaction data at every touchpoint on the customer journey - in real time
Since personalization, customer experience, eCommerce and omnichannel have been featured extensively in the past few issues of Asian eMarketing last year, we believe acardo and prudsys’ new solution for real-time coupon optimization, and personalization at all touchpoints, is the more interesting.
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APAC banks say they are most at risk from data breaches at large retailers and telcos in 2016
Whether protecting 2.5 billion payment cards from fraud or ensuring that millions of airplanes and rental cars are in the right place at the right time, FICO powers decisions that help businesses and people prosper by using predictive analytics.
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Today is tomorrow's yesterday, so how is your company prepared for the future?
The need to own something was yesterday, being able to use and have access to what’s needed is the future. Fact is that not only the market for expensive consumer goods changes, but once again a new generation is setting new standards that slowly but surely turn the market upside down. Having to p ...
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Technologies most marketers are investing in this year
According to a recent eMarketer study, companies are ramping up their technology investments mainly to better understand consumer needs and behaviors, whereby technologies to power social marketing, digital commerce and marketing analytics are the highest priorities.
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AT Internet’s enriched Analytics Suite transforms raw data quickly for prompt action
AT Internet, a player in the field of digital intelligence, unveiled the newest applications in its software suite dedicated to advanced performance analytics for websites and mobile applications. The French company clearly responds with these new features to the challenges facing today's media grou ...
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Singaporeans expect high accessibility from brands, new Epsilon report reveals
According to Epsilon’s newly released Singapore Customer Experience Study "A quick look at customer experience in Singapore ", consumers interact all the time with brands across a range of touch points and channels. Epsilon’s report reveals further how Singaporeans reward brands for positive int ...
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How to ride the wave of success in 2016
The technology industry is rapidly developing further this year, especially in the areas of security, Big Data and Internet of Things (IoT), as this year’s Consumer Electronics Show (CES) 2016 evidently showcases, with lots of new products and devices wired to send and receive information.
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Trends that will change the purchasing behavior fundamentally
One of Mindshare’s recent studies, Let's talk Shop, identified the ten most important global consumer trends and how shopping is perceived and experienced around the world. The marketing agency describing its findings as the “10 Cultural Dynamics”, which are “patterns in social behavior and ...
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Juniper Research’s Top 10 Tech Trends for 2016
According to Juniper Research, the tech industries continued to deploy new devices in new form factors last year that re-imagine and redesign services for the smarter connected world and challenges marketers regarding customer experience as well as security of consumer data.
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eBlocker: The world’s first convenient plug-and-play privacy solution for all devices
Your privacy belongs to you, not the Internet, so consider the plug & play device eBlocker of the homonymous German startup that is planning to go into series production. With its current kick-starter campaign, the two founders Christian Bennefeld and Boris Prinz try to bring in the necessary in ...
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Mobile Advertising: What NOT to expect in 2016
Like many around this time of year, I was asked to write a piece on what we could expect in 2016 from mobile advertising. Naturally, before even starting, I had already read many predictive pieces from some really smart people in the mobile, advertising and ad tech spaces. Instead, I decided to focu ...
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IDC’s Big Data and Analytics Predictions
IDC Asia Pacific just announced its top predictions for Big Data and Analytics, highlighting at the same time how organizations shall plan for the evolving Big Data and Analytics (BDA) landscape in the region.The global provider of market intelligence expects organizations to achieve an extra US$65 ...
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World's first mobile app facilitates all types of mobile Internet connectivity - simultaneously
With Speedify Mobile, Android and iOS users can seamlessly combine Wi-Fi, mobile data and Bluetooth connections for faster and more reliable mobile Internet connectivity, which is definitely a development we were all urgently waiting for.
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January 2016 - Digital Marketing Trends & Predictions 2016

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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