Monday Jan 16th

Latest News

Location Tracking and Privacy: Can a legal Framework prevent secret Smartphone Monitoring?
The importance of keeping people's location private has been an issue for quite some time now. The crux of the matter is actually that location-tracking services rely on third parties to trackpeoples’ location, such as mobile telephone service providers, which make it seem more intrusive than posi ...
Read more...
Huawei and IBM develop a Smart Workspace@Mobile Solution
Huawei, the Chinese provider of information and telecommunications technologies has announced to develop a Smart Workspace@Mobile solution in cooperation with their strategic partner IBM Global Business Services (GBS) in China.
Read more...
Steady Rise in Digital Advertising Spend strives to cross S$100 Million Mark in Singapore soon
The Interactive Advertising Bureau Southeast Asia has released the Singapore Online Advertising Revenue Report, reflecting Digital Ad Spend at S$60.31m for the period January to June 2011, which is8% of the total advertising expenditure in Singapore.
Read more...
Polycom and HTC collaborate and enable Polycom® RealPresence™ Mobile on selected HTC Smartphones and Tablets
Polycom, Inc., the global leader in standards-based unified communications (UC), and HTC Corporation, a global designer of smartphones, announced to enable Polycom® RealPresence™ Mobile on select HTC smartphones and tablets by mid-2012.
Read more...
Simple and safe Solutions for bringing complex Content Online
Akamai‘s VP of the Media Division, Bill Wheaton, in an in-depth Interview Akamai is a Hawaiian word meaning smart or intelligent, with connotations of insightful, wise or skillful, which are accurate adjectives for the company and its spokesperson Bill Wheaton, whom I had the honour to interview ...
Read more...
Dialogic launches unique Software Solution to measure and track Viewers' Mobile Video Quality of Experience
Dialogic Inc., a leading provider of communications technologies that power advanced networks, launched its software solution to measure and track the perceptual quality of mobile video.
Read more...
Wave 6: UM’s New Insights into the inexhaustible Depths of Social Media
Last Friday, the global marketing communications agency UM Singapore unveiled the findings of their annual Wave study, revealing again a lot of useful information for their clients.
Read more...
Aruba Networks launches Airheads Community for Enterprise Mobility Experts
IDC predicts the growth in enterprise mobility, video consumption and cloud infrastructure will drive worldwide enterprise network revenues to US$39.4 billion by the end of the year. Rohit Mehra, IDC's director of Enterprise Communications Infrastructure, said “bring your own device” (BYOD) will ...
Read more...
Awakening Interconnectedness of Online and Offline World
All brands are busy working on suitable mobile marketing strategies to interact with consumers through mobile devices. Revolutionary mobile technology is flooding the market, but audiences have yet to adopt the new trends, such as augmented reality, video streaming, social sharing and entertainment, ...
Read more...
adsmobi launches New Mobile Coupon Service ‘Prime Location’
The mobile media buying platform adsmobi’s prime business is placing successful mobile campaigns for mobile advertisers by delivering premium advertising traffic for their clients through partnerships with leading mobile mediation and optimization platforms.
Read more...
Location-based service (LBS): Categories of Methods, Techniques and Technologies
Everyone knows that location-based services (LBS) is an information or entertainment service, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device, so we won’t bother you with that. But did you know ab ...
Read more...
Accelerating Business with Mobile Enterprise Content Management
Q & A with OpenText Chief Marketing Officer James Latham OpenText Corporation is Canada's largest software company, with twenty years of experience in enterprise content management. With various significant acquisitions in the last two years,
Read more...
Frost & Sullivan on the “Mega Trend” Impact of Mobile Devices
Trends which have a profound impact on the business environment over a period of time are termed ‘Mega Trends’ by Frost & Sullivan, the global research & consulting firm with a history of over 50 Years.
Read more...
Netbiscuits launched HTML5 Framework “Tactile” to tackle  the Challenges of the Connected Screen World
Today's web experience is all about connected screens and the technological complexities and challenges this brings, which is Netbiscuits’ field of activity. The company was founded twelve years ago in Kaiserslautern, Germany, and has set itself the goal of becoming the standard mobile web platfor ...
Read more...
comScore’s Insights on the Mobile and Connected Device Landscape
ComScore, a leader in measuring the digital world, released the 2012 Mobile Future in Focus Report that gives insight on the mobile and connected device landscape in 2011 and what that brings in 2012.
Read more...
Frost & Sullivan on the “Mega Trend” Impact of Mobile Devices
Trends which have a profound impact on the business environment over a period of time are termed ‘Mega Trends’ by Frost & Sullivan, the global research & consulting firm with a history of over 50 Years.  
Read more...
Tablet Users’ high Expectations in Web Experience impacts Online Sales
Consumers and enterprises have embraced tablets in large numbers for everything from web browsing and social networking to mission-critical business applications that increase employee productivity and drive revenue.
Read more...
Less limiting Hybrid Apps gain Momentum
To start off, it can’t hurt to clarify that hybrid apps combine elements of both native and web applications. In the context of mobile computing, actually most applications could be considered hybrid apps.
Read more...
Symantec’s State of Mobility Survey: Benefits are worth the Risks
Symantec’s 2012 State of Mobility survey aims to evaluate how organizations are coping with mobile devices and the trend to use the new channel to improving corporate agility.
Read more...
IDC: Why China will become the largest Market for Smartphones in 2012 and Brazil and India will catch up fast
According to the latest smartphone forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China will become the leading country-level market for smartphone shipments in 2012, moving ahead of the current leader, the United States.
Read more...
Mobile Money Transfer Services need true Industry Interoperability to attract critical Mass of Users
The increasing use of mobile devices as an alternative to credit cards and paper tickets is one of the fastest growing segments of the mobile commerce market, that turns out to be a good opportunity especially for SMBs that wish to sell or develop goods over the fast growing mobile platform.
Read more...
Increase Effectiveness of Mobile Initiatives the Symantec Way
Mobile devices gain momentum and herald change in today’s business world. In fact, regarded as a catalyst of the Internet phenomenon, smartphones are now used by hundreds of millions of employees throughout the world to access corporate information to keep up in today’s 24/7 business world.
Read more...
Mobile overtakes TV states InMobi’s Global Mobile Media Consumption Survey
InMobi’s research team just recently unveiled the results of its comprehensive global Mobile Media Consumption Survey and announced as a key finding that mobile web users across the globe now spend more time on their mobile devices than on television, which recognizes the increasing impact of mobi ...
Read more...
It’s about People telling Stories
The mobile platform is unique, and lets advertisers tap connectivity and cutting-edge technology to create unique, intensely personal brand experiences for consumers, at the same time reaching into their social graphs. Mobility makes distribution to large numbers easy, but each and every marketing m ...
Read more...
Acision’s Enterprise Messaging Network is All-rounder in connecting Businesses to Consumers
Acision launched its Enterprise Messaging Network this month, which is the first dedicated messaging platform connecting businesses to consumers. Building upon its market leadership in text messaging, the Acision Enterprise Network (AEN) provides a single point of entry to connect operators, busines ...
Read more...
Announcements
UM Singapore hired Vinitra Chaudhuri as Regional Business Director. In her role, she will be assisting on regional accounts such as MasterCard, Exxon Mobil and other regional new business leads. Vinitra brings to UM Singapore more than 12 years of experience in the communications industry wh ...
Read more...
New Mobile Point-of-Sale Platform “Swiff” energizes the Mobile Payment Industry
Swiff, a mobile payment platform that uses a plug-in device to transform smartphones and tablets into credit card/debit card terminals will launch its solution officially this week in Singapore.
Read more...
QR Codes: Jump from Offline to Online World with dangerous Pitfalls
Quick Response (QR) codes live up to their promises by providing quick answers to products, services and events. However, security experts warn about potential threats to data security.
Read more...

March 2012 - Mobile Advertising & Integration

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg