Friday Mar 31st

Latest News

Fifth grand entrance of ad:tech Singapore continues to drive Asia's digital development
There is less than a month to go till the opening of the fifth edition of ad:tech Singapore 2012, held on June 13 and 14 at Suntec International Convention & Exhibition Centre. Its conferences and exhibitions organizer, dmg, just announced the comprehensive conference and speaker line-up for the mee ...
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Buddy Media introduces social ad management software
Buddy Media announced this month BuyBuddy, their new and innovative social ad management software that allows brands to manage paid, owned, and earned media across social publishing, applications, analytics, commerce and advertising in just one unified software solution.
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Quantifying social media with the right approach
With all the hype going on around social media marketing, you can imagine that keeping track of what’s happening on each social media profile a business has is of high interest. Brands want to know when there are peaks and dips in their blogs or web traffic and use this knowledge as potential ca ...
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Facebook's Instagram and OMGPOP acquisitions leverage mobile app innovation
Facebook’s billion-dollar acquisition of Instagram speaks volumes for the future of mobile. The fact that the social media giant would put forward such a large sum of money for a company (and a product) that generates no revenue (Instagram is free) is puzzling.
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Gemalto: Smart message technology brings Facebook to all GSM mobiles via SIM
Asian eMarketing recently met Caroline Doussot, Head of Mobile Marketing at Gemalto, during the MMA Forum in Singapore. In an exclusive interview she spoke about Gemalto‘s new Smart Message Technology that brings Facebook to all mobile phones - connected to the internet or not.
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Eight professionals and their social media predictions
Cindy King of socialmediaexaminer.com asked 30 professionals for their social media predictions 2012 and I would like to present our Asian eMarketing readers the eight most interesting I found: 1. Advanced analytics are coming for the masses, says Dag Holmboe, CEO of Klurig Analytics:  Today a lo ...
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Social media participation done right
There is actually no right or wrong way to participate in social Web conversation. However, if you want to feel welcomed in discussions, you should consider taking on some standards of behavior or participation rules. Just as there are some unwritten rules of behaviour that guide you in your daily l ...
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Official launch of Friendster as Southeast Asia’s social discovery and gaming platform
Pioneering social networking site, Friendster, officially announced at Friendster FunXtion, on April 27 in Manila, Philippines, its redesign as a social discovery and gaming platform that offers users a unique experience by combining search, content discovery and social functionalities.
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SAP transforms social collaboration with analytics for data-driven decision-making
New analytics capabilities in the collaborative decision-making application SAP® StreamWork™changes  the face of social software, as users can upload, explore, analyze and visualize data directly within SAP StreamWork, and collaborate with teams to make fact-based decisions. People can also co ...
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Greenlight: Facebook could capture around one-fifth of the global search market
Findings from a survey undertaken by independent digital marketing agency, Greenlight, indicate that Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of ...
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Social media: Profiling tool or future of communications?
Social media marketing is a recent addition to organizations’ integrated marketing communications plans that coordinates the elements of the promotional mix - comprising of advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.
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Can Facebook live up to the hype and deliver value for advertisers’ money?
Facebook has finally been going public with a share price that has been set at $38, bringing in more than 18 billion dollars company assets and a valuation of being worth around 100 billion, which makes it one of the biggest IPOs in history, no matter of the worsened outlook.
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Social reports added to Google Analytics
Social media is booming and cannot be ignored as an important marketing channel, however, it is particularly difficult for brands to measure the impact and effectiveness of social initiatives.
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Hong Kong consumers' impression on the effectiveness of social media marketing
Experian Marketing Services conducted a research with 300 Hong Kong marketing professionals across the retail, financial services, government, technology, digital and travel industries; and 1,046 consumers across all demographics to develop an industry whitepaper on the current state of play in cons ...
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Charlene Li on how to make enterprise social networks drive value
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like statu ...
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China’s advanced social media environment – without Facebook, Twitter, or YouTube
According to a report of Cindy Chiu, Chris Ip, and Ari Silverman from McKinsey, Chinese consumers follow the same decision-making journey as their peers in other countries, and the basic rules for engaging with them effectively are reassuringly familiar, making China’s exploding social-media pheno ...
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Considerations for your social media marketing strategies and tactics
We are probably still only at the beginning of the social media marketing story as its landscape is continually evolving. Businesses are experimenting and adjusting their social media strategy constantly in order to find the best mix to meet their goals. Developing and implementing a social media m ...
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Social media marketing industry report 2012
The Social Media Examiner surveyed more than 3,800 marketers with the goal of understanding how they are using social media to grow and promote their businesses.
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Yahoo!’s new Flickr upgrades
Yahoo! announced two Flickr upgrades earlier this month – one is a partnership with Pinterest to make it easier for people to share Flickr images to Pinterest and the other is Flickr’s new Uploadr experience, making it easier for users to upload, manage, and share photos on Flickr.
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Awareness' study on social media metrics
Awareness, offering social media marketing software to the world's biggest brands and agencies for almost ten years, published their new study last month: "Actionable Social Analytics: From Social Media Metrics to Business Insights". Social analytics is an evolving business discipline that equips ...
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IPG Mediabrands launched their social marketing division across asia
In the past few years, the Asia Pacific region has seen a dramatic growth of social media and viral content, providing a perfect landscape to launch Rally, IPG Mediabrands’new service.
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The Social Exchange Theory
The Social Exchange Theory implies that all human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives and has its roots in economics, psychology and sociology. The Social Exchange perspective argues that people calculate the overall worth of ...
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State of the art social measuring and monitoring with Salesforce Radian6
Salesforce Radian6 is one of the most popular social media monitoring tools, used by large companies and organizations as well as smaller agencies that carry out the monitoring for their customers. With more than 100,000 customers, salesforce.com is the enterprise cloudcomputing company that is lead ...
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Forrester’s advice on accelerating social maturity
The independent research company Forrester provided again pragmatic and forward-thinking advice to business and technology leaders with its report on how social technologies dramatically change the way of communications and collaborations.
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May / June 2012 - Social Media Marketing

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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