Tuesday Jun 27th

Latest News

e-Dialog: Data Needs to Be in Every Marketer’s DNA
Asian e-Marketing recently had the opportunity to interview Ms. Simone Barratt, e-Dialog’s Managing Director International, during her visit to Singapore as well as meeting-up with her colleague Mr. Darren Fifield, Managing Director of e-Dialog Asia-Pacific, who is based here.
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How to Run an Effective Search Engine Campaign
Understanding the basic structure of how search engines register Websites is crucial to succeed in search engine optimization (SEO).
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Customers Lead the Way into 2011
In 2010, customers have continued to embrace a host of new technologies, applications and mobile devices and dictate how best and at which levels they prefer to communicate with companies.
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Get Found, Whatever It Costs!
Search engine marketing gives you the unique chance to find customers in every phase of their purchasing cycle (the search, the price comparison and finally the purchase).
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Nearly Half of Asia Seems to Feel Weighed Down by the Flood of Emails and Social Networks
A survey carried out by Microsoft to glean insights into the social media habits of people across the Asia-Pacific region has shown that nearly half of Asians feel weighed down with the deluge of information online.
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Pay-Per-Click Campaigns: The Right Investment or Not?
Pay-per-click (PPC) sounds like a great option, but what does it really cost and is it worth the effort and money? 
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Competitive Real-time Price Comparisons for Paid Search has Arrived
For marketers and retailers alike, the greatest challenge is to ensure that their campaigns and paid search advertisements can transform instantly using 100% accurate information, while minimizing resources and maximizing ROI.
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How to Get the Most Out of Google AdWords
Google is the world's dominant search engine, with some 70% of the 1.2 billion daily searches, and AdWords is the world's biggest Internet advertising program that reaches 80% of the online population.
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Paid Search Marketing More Vibrant Than Ever
Search, which has been around for more than a decade, is still a very vibrant marketing channel, giving us another reason to continue the series on Search Marketing with Ms. Margaret Chang, General Manager of Search Marketing for Yahoo! Southeast Asia.
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Net Neutrality
At its simplest, net neutrality, also called network or Internet neutrality, is the principle that all Internet traffic should be treated equally; more specifically that governments and Internet service providers (ISPs) should not place any restrictions on the Internet’s content or means of access ...
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Appointments
The Mobile Marketing Association (MMA) announced a series of agreements with four other leading marketing organisations for future collaboration: the CMO Council, International Advertising Association (IAA) UK Chapter, The Marketing Society and The Marketing Academy. Spanning a number of ne ...
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Success Story for Google in China a Moot Point
It’s a moot question if there will be a good story for Google in China, according to Andreas Pouros, Chief Operating Officer at Greenlight, a leading independent search specialist marketing and technology firm.
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Microsoft Truly Accelerates the “Beauty of the Web”
Just two month ago Microsoft Corp. announced the worldwide beta availability of its new Web browser Windows Internet Explorer 9 that takes full advantage of Windows 7.
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Google’s Preview System ‘Quick View’ – The Marketer’s Friend and Foe
After a period of testing in the USA, Google’s preview system, ‘Quick View’, has recently been popping up in the UK. 
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Experian Hitwise Search Intelligence Service for Hong Kong Recognises Traditional Chinese Characters
Experian® just launched its Hitwise Search Intelligence™ service for the Hong Kong market. 
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Mobile Search – An Introduction
Mobile search is one of the most discussed topics in the mobile, Internet and advertising industries, and for good reason. 
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Google’s Privacy Lapses Jeopardizes its Squeaky-clean Image
It is a common assumption by Internet users that their online activities are private and, to an extent, anonymous. This is definitely not the case.
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F1 Marketers Should Leverage Search Intelligence to Drive Their Brand Visibility
Formula 1 (F1) recently crowned the German, Sebastian Vettel, of the RedBull team as their new champion, but Asian e-Marketing is not putting the race itself into the limelight as we will instead focus on e-marketing campaigns.Prior to the Singapore Grand Prix 2010, Experian Hitwise, a leading onlin ...
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About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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