Thursday May 25th

Latest News

Does the world really need creative awards?
The advertising industry is meeting right now at the Cote d'Azur for the world's largest creative festival – the Cannes Lions International Festival of Creativity. Everybody of distinction in the global advertising industry is clustering around the “Promenade de la Croisette”, awaiting the hig ...
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Guarantors of successful marketing automation
Lead nurturing, lead scoring, dynamic segmentation and triggered communications are much more than pure analytics worth taking a look at to identify the success factors and potential pitfalls of marketing automation: 1. Consolidate for an all-around inspection of the customers As a basis for marke ...
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Where is marketing automation heading - and more importantly - what can you do to prepare for these changes?
Using statistical models to identify what a customer is likely to do next, in short is what marketing automation is all about, allowing you to modify automatically your campaigns cleverly around actions needed. In other words, by making campaigns both smarter and more effective, marketing and sales ...
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The dos and don'ts in Marketing Automation
Automation is already a big issue and yet just in its infancy. The fact is that a clean integrated automation solution brings many advantages, although it can be a long way to reach that goal, and automation can’t get implemented over night. We show you what to do or you should better drop in the ...
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Automation is indispensable in programmatic marketing
The marketing industry entered an automated world and programmatic marketing will push this trend even further, taking the industry to the next level by layering data and using advanced algorithms to focus on a specific target audience.
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All you need is ... digital analytics and talent
Don’t make the same mistake as others. It’s time to invest in your analytics tool and talent. Digital advertising has become all but a staple for companies trying to reach today’s tech-savvy and omni-connected consumer. Pacing through multiple screens and devices, modern consumers are now exp ...
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Majority of B2B companies relies on marketing automation
In the past few years, a lot has changed in the marketing automation industry. If in 2013 only one in four large B2B company opted for automation, just two years later there are 59% doing that and for good reasons. In fact, there are two main reasons that have an impact on the marketing automation t ...
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Marketing automation procedures worth to consider
Most probably, you started the New Year with the resolution to become familiar with marketing automation, since it is one of the hottest topic right now, due to its ability of helping businesses store and maintain digital data records. Not to mention that the growing popularity of marketing automati ...
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Capterra’s Top10 list of free and open source marketing automation software providers
Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other options to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts.
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Asian Marketing Effectiveness & Strategy (AMES) Awards honors top marketing performers
Marketing agencies, digital experts and marketers, are kept on their feet this week, with an array of events going on in the Island republic of Singapore. Besides the CommunicAsia, BroadcastAsia and EnterpriseIT Shows 2015 at Marina Bay Sands, the AMES Conference & Awards 2015 took place at the ...
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Integrated solution for automating and accelerating advanced security services deployment just launched
Intel Security is renowned for its innovative approach and strategy to hardware-enhanced security, as well as its unique McAfee Global Threat Intelligence, protecting systems, networks, and mobile devices for business and personal use around the world.
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Marketing Automation provides pre-qualified leads, increases revenue and saves costs
Many a company played already with the idea of making use of a marketing automation system, but they often still lack the disarming arguments that will convince even the last decision maker. In the he following, you will find some useful arguments in favor of marketing automation:
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Life is too complicated for an algorithm
Technological progress or not, without the interpretation ability of the marketer there would be little usefulness with a large part of collected data. In short, humans still come on top and not machines, although data is kind of gold and a key success factor in the digital marketing of the future, ...
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Drip Marketing
"Drip marketing" is a blanket term that covers several different marketing strategies, which all have the same goal of keeping users engaged with a product. It is a communication strategy that "drips" a pre-written set of messages to customers or prospects over time, typically automated. In fact, dr ...
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Marketo explains why marketing automation is so hot right now
Quite obviously, the rise and fall of marketing automation was tied to the dot-com boom and bust and according to Marketo it is hardly a new concept. The term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004, before declining in usage, reaching a low p ...
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Lamplight Analytics launches new social media analytics solution tailored specifically for Asia
Lamplight Analytics announced the launch of its new social intelligence platform that gives marketers, strategists and business leaders more insights into Asian audiences through social and traditional media sources. In fact, Lamplight Analytics is the first globally competitive social intelligence ...
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What to consider when introducing a marketing automation platform
The following seven tips could come in handy to avoid major pitfalls before implementing a marketing automation platform; or maybe you just want to save detours and reach your marketing goal quicker, then check out at some useful suggestions:
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Acronis Access Connect provides seamless file access across iOS, Android, as well as Windows phones and tablets
Acronis, a global leader in new generation data protection, unveiled Acronis Access Connect – its latest file and print sharing solution for SMBs and enterprises. Acronis Access Connect (formerly ExtremeZ-IP) is the leading solution for integrating Macs into businesses and enterprises. With this n ...
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Havas Media Group launches Meta Quality Barometer to guarantee data integrity, security and brand safety for their clients
To improve media inventory and campaign quality, Havas Media Group recently launched a unique next-generation ‘Meta Quality Barometer’, based on a comprehensive, inclusive approach to data. Developed by Artemis Alliance, a global data-driven capacity of Havas Group, the Meta Quality Barometer d ...
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Emerson Network Power simplifies integration of its Data Center Infrastructure Management (DCIM) solution
Emerson Network Power, a leading provider of critical infrastructure for information and communications technology systems, announced strategic enhancements to its premier data center infrastructure management (DCIM) solution, the Trellis platform. The release features new RESTful APIs (representati ...
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IntelliSense2.0 optimizes Digital Out-of-Home (DOOH) advertising fully automated
Cenique Infotainment Group Limited, one of the most innovative incubated company at Hong Kong Science Park, has officially launched IntelliSense2.0. This highly effective, real-time, Android-based audience measurement solution delivers fully automated, shopper insight and analytics at a fraction of ...
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June 2015 - Marketing Automation

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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