Monday Jan 16th

Latest News

Digital Cream Singapore: All for one, one for all!
Last week 100+ digital marketers from around the region met at the inaugural Digital Cream Singapore event for a day of intense knowledge sharing and networking. This uniquely moderated roundtable format, already running in London, New York, Chicago, and Dubai, was the first of its kind in Asia.
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Cybercrime attacks on Chinese businesses surged in first half of 2011
A new phishing survey released by the Anti-Phishing Working Group (APWG) revealed that phishing attacks perpetrated against Chinese e-commerce and banking sites soared by 44% in the first half of 2011.
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Instant email to web advertising: Unbelievable? Just give it a try!
Knowing that a sound online marketing strategy is vital for success, Asian e-Marketing is revamping its online presence with a strong partner to provide you with a unique service early next year, to support you in your marketing efforts.
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Cisco Connected World Technology Report highlights new rules for attracting young talent
The desire of young professionals and college students to use social media, mobile devices, and the Internet more freely in the workplace is strong enough to influence their future job choice, sometimes more than salary does, according to an international study published by Cisco.
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What’s called “around!”?
A technology start-up company, Gozo Labs, recently launched a location-based mobile marketing solution called around! (www.around.com.sg), which is a free-to-download iPhone application that offers shopping discounts in Singapore.
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The Cloud is developing into a mainstream IT option
As cloud technologies and services mature and user understanding of their capabilities improve, the cloud is developing into a mainstream IT option.
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Our Mobile Planet launched at MMA Forum London
Google launched a new mobile consumer data resource at the Mobile Marketing Association Forum in London.
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Microsoft study shows that Asian families are heavily into gadgets
Family time can no longer be separated from technology time, according to the findings of the latest Microsoft poll on ‘families and technology in 2011’, which shows that Asian families are heavily into gadgets with over a third of respondents indicating their immediate families own more than se ...
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Internet privacy controls challenge marketers
Regardless of its innovative approach and entrepreneurial spirit, the information and communications industry has yet to agree on a substantial solution to protect their users on the internet.
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A glance at Singapore’s work-centric culture
Half of workers in Singapore spend well over eight hours a day at the office and 50% regularly take work home to finish in the evening.
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What are mobile users looking for?
As an industry, mobile marketing is probably the most interesting place to be right now.
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Do@ empowers Smartphone users to search across apps
The Internet has had a good run. More than two billion people are connected around the world, and there's no shortage of fascinating and valuable information flowing our way.
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Google+ makes it’s mark in Asia-Pacific markets
The popularity of Google+ in key Asia-Pacific markets, according to an Experian® Hitwise®, part of Experian Marketing Services, report showed that Singapore captured the highest ranking and share of visits to the platform.
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Asia Pacific insights from Akamai’s Second Quarter 2011 ‘State of the Internet’ report
Akamai, the leading provider of cloud optimisation services, has released its Q2 State of the Internet (SOTI) report for 2011.
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Asia Pacific users choose Facebook as most popular
Experian released an international report on the use of social networks and Asia Pacific respondents reported that they spent the most time on Facebook (by more than 40%) when compared with users in the UK, US, France and Brazil.Singaporeans, in fact, were global leaders for the longest time spent o ...
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Half of APAC’s Consumers don’t want to be bothered in social networks
According to findings from a global study launched by TNS, a Kantar company and part of WPP, businesses are wasting time and money trying to reach people online, without realizing that many hate big brands invading their social networks.
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How to get more out of Search Engine advertising
For most website owners paid search advertising with Google AdWords, Overture or miva is today a matter of course, and therefore not really a question of "whether" but "how".
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Location based marketing opportunities
For many marketers, mobile is the Holy Grail for location-based marketing. Today’s smartphones, tablets and connected devices are virtually all GPS enabled thus allowing for a myriad of location oriented marketing opportunities.
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Good Search Engine Optimization (SEO): The basics
For a successful search engine optimization (SEO) you should work out a few keywords first under which you would like to be found.
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Seven myths of digital advertising
Adapting offline creatives for digital works – The first thing about digital advertisers and agencies is that they just adapt their offline creative to digital and it will work.
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Search-oriented architecture and selection-based search
Search-oriented Architecture The use of search engine technology is the main integration component in an information system.
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Appointments
Acision, the global leaders in mobile messaging, announced two new appointments to its executive team as strategic leads for sales, marketing and services globally. Sherif Hamoudah has been appointed to EVP, Global Sales & Marketing, and Rob Bellis will lead Acision’s services organisa ...
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About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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