Friday Mar 31st

Latest News

The Lisbon International Advertising Festival unveils its trophies
There is still a month left to submit entries to ‘The Lisbon International Advertising Festival” which just revealed its trophy - a crow – which according to the organizer best represents best the Grand Prix, which is entirely black. Along with the gold, silver and bronze figures, ...
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Start connecting the dots, as marketing has never been more complex
“Today’s ubiquitous use of smartphones has created a tsunami of data and inevitably some new challenges for advertisers, agencies and trading desks”, states adsquare when introducing its Buyer’s Guide to Mobile Audience Data.Always within reach and ready to use, smartphones a ...
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The Lisbon International Advertising Festival unveils its trophies
There is still a month left to submit entries to ‘The Lisbon International Advertising Festival” which just revealed its trophy - a crow – which according to the organizer best represents best the Grand Prix, which is entirely black. Along with the gold, silver and bronze figures, ...
Read more...
Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific
Emarsys, the leading provider of cloud marketing software for B2C companies, just debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention.
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Tips for better findability in an ever growing app store market
We were talking already extensively this month about App Store Optimization (ASO) and how important it is to be found in the flood of apps in the store. Data about data, so-called metadata, plays here a pivotal role as well and is used to automatically improve and facilitate the discoverability of a ...
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App Store Optimization (ASO) - SEO for Apps
App Store Optimization (ASO) describes the measures needed for a better discoverability of the app in a store and provides the basis to achieve the greatest possible success with app marketing.
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Since the BYOD trend is unstoppable, make sure its safe and manageable
Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and to use those devices to access privileged company information and applications.
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Mobile fraud growing rapidly
A new study from Juniper Research has found that eCommerce merchants and financial institutions will be investing heavily in online fraud detection solutions over the next five years, with annual spending reaching $9.2 billion by 2020, up by 30% on current levels.
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Welcome Real Time and SmartPesa Provide Loyalty on mPOS Devices in Emerging Markets
Welcome Real Time, the provider of payment-based loyalty solutions, and SmartPesa that provides next generation mPOS for emerging markets, just announced their collaboration to launch XLS mPOS on SmartPesa devices.
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TOPs Balance aims to transform mobile device dependence and to drive incremental learning
PassTask, LLC, a Massachusetts-based technology company, unveiled its TOPs Balance (Task Oriented Passwords) platform that delivers game-changing, incremental mobile learning software for children and young adults, aimed at off-setting the growing trend of mobile device overuse and consumption by ch ...
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Smaato enhanced its SPX publisher platform
Mobile publishers and app developers, using Smaato to monetize their apps and mobile websites, can access the platform now through an easy-to-use API, as its SPX just got a major enhancement.
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KEYMILE unveiled its new security card, built from ground-up for demanding mission critical communications
KEYMILE security solution raises the bar in simultaneous delivery of ultimate data encryption and system security, while guaranteeing strict critical communication high-availability and precise timing needs.
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Who owns the ad tech data?
How to keep customer data safe, while making use of ad tech data to gain a more holistic view of customers’ behavior in the digital space, has been vividly discussed for quite some time already. Mobile marketing research and the accompanying data collection is just the ‘dot on the i&rsqu ...
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The new era of digital publishing
What does ‘digital publishing’ mean to you? Not long ago, we defined it as simply moving the publishing industry from offline to online. Now, the term has more complex connotations and is one that involves more industries and professions than ever before. To say ‘we are all content ...
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GfK reveals global study on the
According to a GfK survey of 22 countries, Russia and China have the highest levels of people online who agree strongly that it is important to them to be always reachable, wherever they are, standing at 56% each, followed by Turkey at 53%.
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Farewell paper ticket, hello mobile couponing
According to data from personalized retargeting firm Criteo, the vast majority of mobile hotel bookings were ordered via smartphone in Q1 2016 and even mobile airline bookings tend more and more toward mobile devices. In fact, although mobile is beginning to reach a saturation in the market, booking ...
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App push notifications are no rocket science
Push notifications are for app publishers a way to speak directly to a user. They don't get caught in spam filters, or forgotten in an inbox, and click-through rates can be twice as high as email. They can also remind users to use an app, whether the app is open or not.
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Glispa's data-driven approach mediates the major networks and provides the highest yield
Just a few weeks ago, the mobile marketing pioneer glispa launched Ampiri, its powerful ad mediation solution that gives publishers full transparency and control over the ad selection process.
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How ‘new tech’ is changing programmatic advertising
Headline bidding is probably the hottest topic - other than the perilous rise of ad blocking software - among digital advertisers and web publishers at present. There are many ways in which the standard programmatic advertising could be revamped, and you’d be hard-pressed to find a marketer th ...
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KEYMILE's state-of-the-art 'quantum encryption' a trailblazer for safeguarding mission-critical communications of the future
MediaBUZZ had a conversation with Dieter Klein, the Executive Director of KEYMILE GmbH Germany and in charge of the APAC region, last week during the CommunicAsia 2016 Show in Singapore.
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Adblocking goes mobile in high-speed
According to a recent report of PageFair, twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide. Now, Opera's new ad blocker launch is adding even more fuel to the flames, and rubs more salt into marketers’ wounds, who hotly discuss how to handle this.
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Rainmaker Lab launched Innovative platform for rapid deployment of enterprise mobile application solutions
Rainmaker Labs, a Singapore-based mobile technology company, just launched its flagship product Rainmaker Mobility Platform ('RMP'), a MBaaS (Mobile Backend as a Service) platform that enables mobile applications to be built via its rapid deployment architecture.
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Being creative – why good ideas aren’t good enough!
Winged cupcake emojis and Donald Trump tweets are not the only ‘creative’ contributions to social media these days. Platforms such as Facebook and Instagram have acted as global chalkboards on which the English language has been tweaked, tinkered with and at times overhauled. A friend is ...
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Smaato and Spearhead to create leading global digital real-time platform to power China's fast growing digital advertising market
Beijing-based Spearhead Integrated Marketing Communication Group has made a proposal to acquire San Francisco-based Smaato for $148 million through an M&A fund invested by one of its fully-owned subsidiaries.
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Apsalar gives advertisers critical insights with first iOS Uninstall Attribution
Apsalar, a mobile app ROI platform, just announced that it has added iOS Uninstall Attribution to its industry-leading mobile app attribution and data management platform.
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Mobile point-of-sales terminals are on the rise
Technology will continue to find its way into shops to offer consumers highly personalized experiences. Making extensive use of everybody’s small mobile assistant, that enables omnichannel in the first place, we can expect that in the end the bricks-and-mortar stores will mainly fulfill the fu ...
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Effortless creation and inspiration with new Adobe Creative Cloud innovations
Adobe just launched major updates to its flagship Creative Cloud tools and services to boost the creation process and productive efficiency. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and fil ...
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Smartphones ready to become top device for mobile shopping
There is by now a good deal of mobile shoppers waiting in the wings, which is why more and more dealers have started to tailor offers particularly to mobile commerce. Electronic loyalty and credit cards on the phone, shopping apps and mobile payment solutions, simply allow customers to do their shop ...
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What app push notifications can accomplish and marketers have to consider
Push notifications are a relatively new channel in the digital dialogue marketing but need as a prerequisite that the user installs an app of the advertising company or one of its partners. Only then the marketer can send messages to the users’ smartphones via the app, even if the person is no ...
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Compelling arguments to go for responsive design
The future of the web - whether talking about shopping, social media or SEO – quite obviously belongs to mobile devices. Consequently, having a responsive website is no alternative, but a must.
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June 2016 - Mobile Marketing

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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