Monday Jan 16th

Latest News

Twenty-Two Quick Tips for Better Email Marketing
Whether you’re new to email marketing or have years of experience under your belt, keeping up with the latest best practices and integrating them into your email marketing programs can have a profound effect on their ultimate success.
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Distributed Denial-of-Service Attacks: Ten Years On
Ten years ago, on 14 February 2000, DDoS or distributed denial-of-service attacks – which attempt to cause disruption to an online service or application – knocked a number of high profile websites leaving them offline for several hours, including a well known auction site, the website of a glob ...
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Eight Ways to Reactivate Inactive Email Recipients
Experts estimate that at least every fourth receiver of e-mails is "inactive". This means, e-mails are not read by these recipients at all or included links are not clicked. It’s not easy to attract attention in the online environment, but here are eight best tips that can help:
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The 2010 Threat Webscape
Security breaches continue to top the minds of CIOs.
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Creating Powerful Mailing Lists
Here are some tips:1. Guarantee PrivacyLosing “privacy” is what online users fear most.
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Spam Wars Continue into 2010
Symantec Corp’s January 2010 MessageLabs Intelligence Report.
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Most Common Mistakes in e-Newsletters
There are certain rules for good e-newsletters however, many  tend to overlook them. Bearing these tips in mind though will make your e-newsletter stand out and push you further ahead of your competition.
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A Guide to Effective Email Testing
Permission-based email marketers have the unique ability to quantifiably determine exactly which messages resonate best with their customers.
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Quick Tips Ensuring Email Masterpieces
The email medium is still a powerful one. Every email can and should be a masterpiece to ensure you get maximum ROI. Here are some tips to help you along:
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Experian Study Reveals that Emails Containing In-Store Coupons Are Opened 50 Percent More
The Internet is quickly becoming a major channel for distributing coupons.
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Increase Customer Loyalty, Brand Equity and ROI with Experian CheetahMail
Experian CheetahMail is a service provider of permission-based email marketing solutions that is popular among enterprises worldwide, as the company demonstrates best that it is crucial to know the customers before an effective email marketing campaign can kick in.
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Email Security Goes Linux and Plug-n-Play in the War against Spam
SAFENTRIX is a cloud based hosted email security service that provides spam and virus filtering for incoming emails and now provides that same protection on all outgoing emails, too. It’s Carizen Software's foray into the SaaS (Software as a Service) arena.
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Email: An Integral Part of Any Digital Campaign, says Microsoft
Is email really in any danger? With all the talk about email being superceded by Web 2.0 technologies like social media, Asian eMarketing decided to catch up with Microsoft’s Kenneth Andrew, marketing director, Microsoft Advertising, Greater Asia Pacific, to find out his views on email marketing, ...
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The Email Marketing Process Chain
The typical chain of an email marketing campaign can be basically divided into the following eight steps:
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Building an Email Address Distribution List the Legal Way
A proper address database can’t be achieved overnight, but requires patience and know-how, especially from a legal point of view.
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What to Bear in Mind when Designing a Newsletter
The design of your newsletter depends to a large extent on the visual and clicking habits of your target group. 
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Kaspersky Labs: Making the Online World a Much Safer Place
Asian eMarketing was honoured to get a one-to-one interview recently with Eugene Kaspersky, the founder and CEO of Kaspersky Lab, well-known in the industry for his hands-on approach to his business.
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Email Marketing: Things Written-Off In General Tend to Live Longer
Recently, there have been more and more rumors about the demise of the email medium. In today’s age of instant messaging, RSS and Social Media, some say that email will soon be "out", especially those from the younger generation. That thought arises most probably partly from the fact that there is ...
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Evalanche: Powering the Next Generation of Email Marketing with a Mouse-Click
SC Networks, a visionary German e-marketing service provider, founded in 1999, offers cutting-edge Web technologies that attracted Asian e-Marketing’s attention.
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Email Integrity: An Emerging Business Issue
In less than a decade, email has become a critical and in most instances, the primary communication medium for business.
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Websense: Paving the Way to the Future of Enterprise Security
Websense is a global leader in integrated Web, data and e-mail security solutions that gives users up-to-date protection from unwanted content and malicious threats.
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Mobile Data Security
Industry research has shown that the Asia Pacific region accounts for nearly 30% of the overall market for Smartphones.
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Online Marketing May be On the Rise but Marketers Still Flying Blind Here
According to a study by Coremetrics released in February 2010, while most marketers report a desire to use online data to personalize their marketing efforts and deliver tailored offers to their customers, their current technology use does not support this goal. In addition, the study entitled “Th ...
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Mobile Audiences Become a Challenge for Email Marketing
The type of use and technical handicaps in displaying text and graphics on mobile devices require special email marketing for mobile phone and smart phone users. Although the mobile Internet is finally reality and the use of mobile data services via mobile phone has soared in recent years, it seems ...
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Email Marketing Metrics: An International Benchmark Study
A very common question raised by marketers or their bosses is: How are our email programs performing against our peers?
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Botwars: The Fight against Cyber Criminal Networks
Security firms have battled botnets for many years, but only in the last 18 months, with takedowns of rogue ISPs (especially McColo), has the security community been more aware of opportunities to disrupt botnets, and grown more confident that this online menace can be successfully fought.
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Spam’s New Flavors
For those who think that spam is no longer a problem, think again, Fortinet’s February 2010 Threatscape report showed strong spam activity, with one particular campaign accounting for more than half of the total volume of malware detected this period.
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Are Your Emails Really Reaching Your Target Audience?
It’s easy to believe that deliverability failures must be happening to someone else. But what you don’t know about your deliverability leaves your business vulnerable and decreases the amount of revenue you could be generating from the email channel.
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The 2010 Security Landscape
IT security is never far from CIOs and CXOs minds and marketers too have to take this into consideration. Helping us keep an eye here, MessageLabs/Symantec Hosted Services shares its views on what will be hot this year in the ever-important and vibrant security scene.Antivirus is Not Enough – With ...
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Email Marketing is So Not Dead
Are you still wondering what all the fuss is about email marketing? Were you one of those who thought that spam would kill off email marketing?
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March - April 2010

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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Phone: +65 6836 1807

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General Contact: info[at]mediabuzz.com.sg