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Data Protection in E-mail Marketing
One of the basic rules that apply to direct marketing is getting the consent of individuals to use their personal data for direct marketing purposes (opt-in), or at least granting the right to refuse the use of individuals’ personal data (opt-out) free of charge. Or in other words, good business p ...
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Gemalto‘s Smart Message and Lassoo leverage SMS for interactive Customer Relationships
With Smart Message, Gemalto enhances the messaging model to the point where brands, companies and advertisers are able to start developing real interactive relationships with their customers:
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Combining Email and Social with Forms, Analytics and More
iContact helps businesses make the most of their marketing dollars and offers the essentials for professional email marketing. The company helps its clients to share ideas, to strengthen their customer relationships, and increase brand awareness through email. The easy-to-use tools move you seamless ...
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Notions of Cloud-based Email Marketing Tools
When selecting a cloud-based e-mail marketing tool, data protection issues must be observed, but reporting capabilities and integration with existing systems also certainly matter.
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There is a lot to learn from SmartPak’s automated Email Case Study
Adam Sutton, Senior Reporter at MarketingSherpa recently published a case study that we find worth sharing as it explains why SmartPak Equine is ahead of the pack. The equestrian-supply retailer has 40 event-triggered, lifecycle-marketing emails, according to Carey Marston Kegel, Email Marketing Man ...
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The Role of Email & SMS in holistic and ethical Marketing Strategies
These days it‘s more and more important to get a holistic view of things, not only within the field of marketing or within the enterprise, but also beyond. Things influence one another, so it is becoming crucially important for decision makers and marketers to perceive influences and correlations ...
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Constant Contact: Combine Email with Social for an Effective Marketing Mix
With all the hype about social, we found the Constant Contact whitepaper Amp Up Your Email Marketing with Social Media to be good resource for those email marketers trying to combine both channels. In the following we‘ve summarized the 12 Page paper for your convenience.
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TextMagic‘s SMS Solutions for Messaging to over 200 Countries Worldwide
TextMagic Ltd, a provider of text messaging products, develops and markets web- and Internet-based SMS communications solutions for businesses, agencies, developers, and individuals. The company’s bulk SMS service is fast, reliable and has a worldwide reach, helping clients get the most from their ...
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SILVERPOP’s Key Marketing Trends 2013 for Success in the Year of the Customer
In the following we‘d like to provide our readers with a summary of the key insights of Silverpop‘s 25 page eBook. The start of each year typically sees marketers ticking off a long list of resolutions for the 365 days to come: Pitch this product more effectively, optimize that email campaign, ...
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Hubspot‘s Guide to optimizing Email Marketing for Conversions
Hubspot‘s Complete Guide to Optimizing Email Marketing for Conversions is a 41 page e-book we found quite valuable, so we‘ve summarized it for your convenience. As a marketing channel, email isn’t going anywhere. In a recent DMA study 75.8% of marketers said they are using more email than the ...
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Transactional Emails provide Huge Cross- and Up-Selling Potential
A lot of companies have not yet taken full advantage of the tremendous potential of transactional emails, which are usually triggered based on a customer’s action with a company. Due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are a golden opportuni ...
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E-mail, Social Media and Apps on Top of Companies’ Investment List
Being online is nowadays associated with being active in social media and social networks. This is at least what the current trend report "The Digital Marketer 2012" of Experian Marketing Services says, which is based on data collected in the United States.
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Emails are the Hub in Corporate Communications
According to a survey by ExactTarget, 77% of respondents aged 15+ prefer email as an advertising channel. Despite the fact that many voices have summoned the death of email as a marketing channel for the past two years, it has still prevailed and proved its strengths repeatedly and successfully.
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CRM Asia Solutions provides affordable Email Marketing
CRM Asia Solutions Ltd. offers an effective email marketing solution as well as professional low cost email marketing services. Founded in 2007 and incorporated in the Republic of Seychelles, the company provides high quality, expert consulting and professional implementation and support services fo ...
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Email Metrics for Today’s Success
The spectrum of metrics in email marketing is enormous, starting with numerous performance KPIs which exactly reflect the online behavior of each customer, all the way to real-time data from a variety of social networks. Thus, it is no surprise that many feel overwhelmed by this flood of data.
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mobiThinking‘s Need-To-Know Global Mobile Messaging Statistics
In June 2012 mobiThinking published an interesting overview of the essential compendium of need-to-know statistics, focusing on volumes of SMS, MMS, mobile email and IM; messaging revenues; OTT messaging services; A2P; mobile ad expenditure and top mobile ad networks.
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25 useful Considerations for your next Email Marketing Campaign
Email marketing allows an efficient and effective sales approach. In practice, however, it also needs to overcome some challenges so that campaigns achieve the desired goals.
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Optimizing Newsletters for Mobile Devices
Smartphone and tablet sales depict the importance of being flexible and connected in modern life. Numerous studies have shown that more and more people are mailing, chatting and surfing without desktop computers and are going online with smartphones and tablets even at home rather than with desktop ...
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Heading from Junk Filtering and Spam Problems towards Commitment and Activity Filters
In recent years, email marketers had to deal with different spam filtering technologies, besides putting a lot of work and effort into the optimization of e-mailings in order to stand out from the growing email flood. But now everything is said to change again and now you are most probably wondering ...
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Useful Writing Tips to keep your Messages easily comprehensible for your Audience
Most people are not exactly talented when it comes to writing good marketing texts, but the quality of texts is exactly what raises your response rates, therefore, it makes a lot of sense to optimize your wording. Complicated language will result in the reader either not reading it at all, or ju ...
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Silverpop Engage Technology offers Marketing Automation for Email, Social and Mobile
Silverpop seems to be the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform, integrating social, mobile and a bunch of other features.
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Experian‘s Guide to Writing Optimized Subject Lines
In September Experian published it‘s twelve page whitepaper about the importance of subject lines, which we‘ve summarized for your convenience. There are many techniques brands employ to capture a subscriber’s attention and initiate a conversation. Whether it is using the perfect imagery with ...
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Choosing the right Email Marketing Software
With all the email marketing solutions around, how will you figure out which one is right for you? Well, first of all, you should put down in writing what exactly you expect from the software, what your company‘s goals are, what your company‘s IT environment looks like, how the solution needs t ...
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Email Marketing: How to win back inactive receivers
In most e-mail lists there is a significant proportion of inactive recipients, which means users who didn’t open or haven’t clicked emails for a longer period of time. Thus, especially with larger e-mail lists it pays off to segment these recipients and approach them with the following tactics t ...
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Get your Email Marketing Strategy ready for the Christmas Season
Christmas is coming up, and customers have a budget to spend. This is the season for retailers. If you haven‘t already done so, you should be optimizing your email strategy now, to take full advantage of the upcoming season. First of all you should be asking yourself what went wrong last year and ...
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Emails and Social Media go Hand in Hand
The times in which bulk e-mails could still be sent out without prejudice through a company’s own mail server are definitely over, since the most important criterion for spam filtering is the dispatching mail server. Today, businesses must prove that they are reputable and therefore have to make s ...
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Next Generation Two-Factor Authentication for SMS
No tokens, no software, and no hardware - it's in the cloud and on your phone. The first generation of two-factor authentication (2FA) was the "token" or "key fob" that required a user to carry an extra device with them to verify their identity. Users disliked carrying extra devices and it was prove ...
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Announcements & Appointments
Acision, the global leader in mobile messaging, announced the appointment of Michael Frausing to the position of Senior Vice President and General Manager for its Asia Pacific region. Based in Singapore, Frausing will be responsible for managing Acision’s local business operations and will play a ...
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Marketers Have to Stop Whining about Being Misunderstood
In a July 2012 release, The Fournaise Marketing Group, one of the world’s leading Marketing Performance Measurement & Management (MPM) companies, tracked that 80% of CEOs were not very impressed by the work done by marketers and called them poor business performers.
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Open Source Email Marketing Tools
Do you want to get started with email marketing, but you don‘t have the budget? Well, check put three open source solutions that could be what you are looking for:
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November 2012 - Email & SMS Marketing

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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