Thursday May 25th

Latest News

Individual Relevance Determines Success in Email Marketing of Today (Behavioral Email Marketing Part 2)
Providing individual relevance is the only way to achieve higher deliverability and more involvement in email marketing and can be achieved by reading user behavior.
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Regus survey identifies respect is key to holding onto good workers
As Singapore’s economy stabilizes following rapid growth since the global downturn, it is especially important for managers to keep job satisfaction up, so that good people do not leave for new pastures. But what do people really value in their work environment?
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Fuji Xerox’s One-to-One Marketing Solutions in High Demand (Part 2)
Fuji Xerox Asia Pacific creates marketing campaigns that can connect businesses on a one-to-one level with clients and is able to massively improve response rates, sales, life-time value and brand loyalty.
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Mobile Internet Access Outpacing Fixed-line Internet Access
Based on research conducted by On Device Research among 8,350 respondents in nine countries across five continents, the Mobile Entertainment Forum (MEF) revealed that mobile is increasingly the primary platform for internet access.
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How to Mix SEO, AdWords, and Global PR Global B2B Communications
Most marketing and sales professionals are still grappling with the impacts of the global recession on marketing budgets.
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Hydra Advises Digital Marketing Specialists to move beyond an Isolated Approach
A white paper by Software-as-a-Service (SaaS) marketing technology provider Hydra, warns digital marketing channel specialists of their risky approach, if they continue to work in silos.
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Angel’s Gate: Asia’s First Business-focused Reality Show
Over 100 investors and entrepreneurs from around the region converged in Singapore for the launch of Angel's Gate, Asia's first business-focused reality programme.
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Facebook is More Popular in Asia Pacific than other Global Geographies
Singaporeans emerged as the global leaders for the longest time spent on Facebook, with an average of 38 minutes and 46 seconds spent per session (Table 1) revealed in an international analysis on the use of social networks conducted by Experian.
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4As Re-launch of IAA Singapore Chapter Safeguards Global Connectivity and Intelligence for Local Players
The Accredited Association of Advertising Agents (4As) officially announced the re-launch of the International Advertising Association (IAA) Singapore Chapter, the local presentation of the IAA global body with the function of providing members with direct connections to the international partnershi ...
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New Study Identified What Makes Brands Social – and How
Weber Shandwick partnered with Forbes Insights to identify what makes brands social – and how. The research report “Socializing Your Brand: A Brand’s Guide to Sociability” was conducted via an online survey in Spring 2011 with 1,897 senior executives from high revenue companies across 50 cou ...
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Multipurpose Internet Mail Extensions (MIME)
MIME is an internet standard for attaching non-text files to an internet mail message, such as animation, graphics, hypertext files, sound files, and spreadsheets.
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Transactional Emails get 20% higher Click Rates
Transactional emails serve first of all only one purpose: they confirm a specific action of the recipient, such as a purchase, sign up, or a change.
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MMA Releases New Privacy Policy Guidelines for Mobile Apps for Public Comment
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the release of their MMA Mobile Application Privacy Policy
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China Holds Key to Growth Say Global Business Leaders
China holds the key to growth opportunities for businesses around the world in the next two to three years, according to global research released by Allen & Overy recently.
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Privacy and Legal Certainty in Online Marketing and what you should know about it
Let's face it, the demand for data protection and legal security in online marketing simply doesn't fade away.
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Experian CheetahMail reveals Key Trends and Proven Strategies for Flash Sale Email Marketing
Experian CheetahMail, a unit of Experian Marketing Services and a leading global technology services provider of integrated email, social, mobile and display marketing, revealed its latest analysis illustrating how flash sale emails significantly outperform other types of offers in campaigns.
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Setting-up Your Email Distribution List the Right Way
Errors can be embarrassing, but there are worse things than that, namely not to learn from mistakes. Unfortunately, not all errors in email marketing are obvious or easy to fix, so it is better to deal with how to avoid them in the first place.
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Overwhelming Demand for Integrated Charging and Policy Management Solutions to Address the Data Monetization Challenge
Amdocs, a leading provider of customer experience systems, released the findings of a global research report, conducted by analyst firm Heavy Reading, which highlights the importance for service providers around the world to integrate charging and policy management capabilities to enable their futur ...
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The Good Old Email Remains as Popular as Ever
Even after almost five decades after its introduction, email is well established as a communication tool in everybody’s daily work and its intensity is actually even still increasing.
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IDC Expects
The "Big Data" phenomenon seems to have appeared from almost nowhere, but in reality, some aspects of this emerging trend are not new.
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What you should know before running a Social Ad Campaign in Asia
The APAC region is a great place to be in social media.
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The Top 10 Singapore Brands Continue to Dominate
Brand Finance Plc. released their fifth annual “Top 100 Singapore Brands” league table showing strong growth from the country’s top brands.
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Checklist for your Welcome Message
The email marketing relationship with your customers usually begins with the welcome message that is sent immediately after their registration, at a time, when the user has just expressed an interest in your business.
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Email Marketing: In Email Marketing: In the Beginning it’s all about an Effective Registration Form
In email marketing the customer relationship usually starts with a prospect filling out a newsletter subscription form.
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Five Common Afflictions of Sales Teams
I've been a part of many sales teams in my career, and over and over I've noticed five common afflictions that affect them, each of which reduces morale and sales performance.
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Appointments
Mediabrands appointed Pat Lim as Managing Director of both UM and Initiative Singapore, taking the reins from Clinton Simpson, who lead both agencies for the past two years. Pat is a Singaporean with extensive experience across both Asia’s media and creative landscape. Recognized as one o ...
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Text Mining for Golden Customer Insights
We are living with increasingly large quantities of data, with at least 1.8 zettabytes worth of data to be created and replicated this year alone. In addition, at least 70 percent of business-relevant information lives in unstructured data.
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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