Friday Mar 24th

Latest News

Beacon solutions perform best when holistically integrated into POS marketing
In the digital world, we are often kind of ambivalent: On one hand, we want to use convenient and meaningful services, on the other hand we don’t want to give away our data or at least as little as possible. Although services such as Gmail or Facebook are used diligently when it comes to the colle ...
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Geopolitical conflicts stimulate the demand for mobile satellite services (MSS)
According to a report, published by TechSci Research "Global Mobile Satellite Services Market Forecast & Opportunities, 2020", the global mobile satellite services market is projected to register revenues worth over USD3.2 billion through 2020. The report reveals that maritime industry is set to ...
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Organizational silos are preventing digital from reaching the next level, Adobe’s APAC Digital Marketing Performance Dashboard 2015 reveals
Adobe’s annual APAC Digital Marketing Performance Dashboard reveals a region in which digital transformation is reaching maturity levels in most countries, while businesses face a fresh challenge to integrate customer experience strategically across the organization’s touchpoints, under the guid ...
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The Digital + Direct Marketing Association Asia released its new Asia Pacific Digital Factbook in time to help marketers strategize and set 2016 Budgets
The new Asia Pacific Digital Factbook 2015, provides statistics and trends about mobile, web, social media, eCommerce, video, advertising, search, apps and just about every aspect of this region’s online marketing ecosystem.“The good news for Asia Pacific marketers is that, after years of rapid ...
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Strategize with heart and soul to stand out against millions of others
With over three million apps in the stores, you have to make sure that everything fits perfectly so that your app is found, not to mentioned downloaded and continually used. Fact is that he App Store search, as basis for users’ decision-making, is gaining more and more in importance. But what many ...
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APAC Effie Awards 2016 calls for entries
Entering the third edition, APAC Effie is recognized by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work.
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A bunch of practical tips for an optimal mobile usability
Besides high quality standards in content, the usability of reading news on mobile devices is decisive to gain traction in an attractive and wide-reaching advertising environment for mobile campaigns preferred by users. Take a look at the following tips on how a mobile website should be designed to ...
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WordLogic's Reach technology resistant to Apple Ad Blockers
Advertising is basically all about the data and the attention of users, which in times of digitalization, however, is increasingly difficult to obtain. After all, users have recognized their power and learnt to make use of it. They want to consume content and pay with their data and their attention, ...
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KEYMILE’s indispensable future-proof broadband services and mission-critical telecommunications networks
This week, KEYMILE presented XCC20, its new hybrid access- and transport platform for mission-critical networks, at the GITEX in Dubai, the largest ICT trade fair in the Middle East.MediaBuzz caught up with Stephan Hampel, Executive Director, APAC & MEA for KEYMILE GmbH, and Ünal Guzel, Managin ...
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Adobe increases efficiency in mobile marketing and app development
Did you know that Adobe introduced at its Summit significant improvements in Adobe Mobile Services, including a fully integrated mobile app framework?
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Vision for the
IDC expects worldwide mobile payments to account for one trillion US dollars in value in 2017, up 124% from the less than $500 billion expected in 2015, with the Asia Pacific markets greatly contributing to this growth, as mCommerce transactions with remote payments take off across the region. The a ...
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Mobile phones are transforming emergency response in developing countries by unlocking untapped reserves of local knowledge, resourcefulness and creativity
A new report "Connected Citizens - Managing Crisis" from Developing Telecoms, an online media channel that serves the information needs of telecom professionals in emerging markets, shows how mobile network coverage enables those directly impacted to collaborate in order to help themselves and other ...
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Mobile Deep Linking: App-to-App and Email/Browser-to-App
The greatest benefit of mobile deep linking is the ability for marketers and app developers to bring users directly into the specific location within their app with a dedicated link. Just as deep links have made the web more usable, mobile deep links will do the same for mobile apps.
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GfK now able to properly evaluate ad viewing across multiple devices as well as unify the browser and app experience
With predictions of mobile ad spend reaching $100 billion in 2016 (51% of all digital expenditure) and doubling by 2019 to $196 billion (70% of all digital ad spend), mobile advertising is key for any marketer.
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Mobile dominates path to purchase, Criteo’s quarterly ‘Mobile Commerce Report’ revealed
The performance marketing technology company, Criteo, just released its Q3 2015 State of Mobile Commerce Report, that analyses industry wide trends on a quarterly basis to arm marketers with essential mobile commerce intelligence for engaging consumers and boosting sales.
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Opera aims to become the dominant browser in fast-growing emerging economies with new compression technology
In the newest version of Opera Mini mobile browser for Android, users can for the first time switch between two different data compression modes: High and Extreme. With these two modes, users can optimize their data compression for different network conditions.
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Tableau launched Vizable, a free iPad app that makes data analytics easily accessible and absolutely fun
Tableau Software just announced an entirely new mobile application, Vizable, designed to help people see and understand data with just an iPad. The free app was just unveiled at the 2015 Tableau Conference in Las Vegas by Tableau Vice President of Mobile and Strategic Growth, Dave Story.
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BI Intelligence says the race between iOS and Android continues, just as Microsoft still does not seem to play a relevant role
According to a report from BI Intelligence one billion smartphones were sold last year and the 4th quarter had been one of the most successful one with 35% growth over the previous year. In 2015 and coming years an annual growth rate of 16% is expected, so that in 2020 3.4 billion devices should be ...
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Silicon Valley innovation meets German engineering: Smaato’s trend-setting new super simple native advertising builder
Asian eMarketing recently met with Ragnar Kruse, CEO and co-founder of Smaato, who is in charge of the world’s largest independent mobile ad exchange. The company just announced the expansion of its industry-leading publisher platform SPX, a global, intelligent and free to use self-service platfor ...
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Interbrand designated this year’s Top 100 global brands
Interbrand’s 16th annual Best Global Brands report has just been released this week, identifying as usual the 100 most valuable global brands. The leading brand consultancy and publisher of the report is part of the Omnicom Group Inc. network of agencies, delivering fresh ideas and insights to its ...
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Getty Images on the trends and the changing landscape for the image industry
MediaBUZZ recently had the opportunity to interview Rebecca Swift, Director of Creative Planning & Trends for Getty Images, during Spikes Asia, where she shared insights into “visual trends that spark creativity”. Working for the world’s largest photo agency, she is definitely the most sea ...
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Southeast Asia’s smartphone users lead in pairing devices with TV
New global research from Irdeto revealed that second screens are now becoming ‘first screens’ in living rooms across the globe, as laptops and smartphones are outpacing that of set-top boxes (STBs) and smart TVs in the connected living rooms of today.
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Wanted: Customer-friendly security measures for mobile payment
Mobile devices have become the most common method to shop on the Internet and it has never been easier to do so. But the more often shopping activities get paid by mobile, the more vulnerable this payment form becomes to hacker attacks - particularly for users connected via public Wi-Fi networks.
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About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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