Monday Oct 23rd

Latest News

MMA Asia Pacific on the Role of Mobile Marketing in the Digital Age
The Mobile Marketing Association (MMA) has just announced their repositioning to create additional membership benefits and enhance effectiveness to meet the changing face of mobile marketing. “In its formative years, the MMA placed great emphasis on helping build a global industry, creating standa ...
Read more...
Frost & Sullivan: Data Services to Drive Growth as SEA’s Mobile Market Nears Saturation
According to Frost & Sullivan, growth in Southeast Asia's (SEA) mobile services is expected to be driven by data services as mobile connections penetration surpassed 90 percent in 2009 and slowing revenue growth signal saturation.
Read more...
RIM’s Key Selling Point Put to Test
The UAE government's decision to ban some functions of RIM's BlackBerry from October 11, citing security risks, reflects concern among some governments that the BlackBerry service does not allow them to monitor data traffic sent and received by BlackBerry users, and that this data is handled and sto ...
Read more...
Globys Reveals Apps that Drive Most Frequent Mobile Internet Usage in Australia
New research commissioned by Globys (www.Globys.com), a leading provider of contextual marketing solutions for the worldwide telecommunications market, on the usage habits of mobile data users in Australia has revealed
Read more...
Movius Uncovers the Market for Second-Line Mobile Service
Movius Interactive Corporation (www.moviuscorp.com), a global leader in messaging, collaboration and mobile media solutions, sees multiple lines on a single device as the next big thing in mobile.
Read more...
Persistent Rise of Mobile Development Frameworks (MDF)
According to Ovum Telecoms mobile application download and revenues forecasts, by 2015 the annual end-user revenues from application downloads (dominated by Smartphone devices) will reach over $5.5 billion, with North America and Europe accounting each for over $1.8 billion, followed by APAC with ov ...
Read more...
Hoiio Makes Mobile Communication Cheaper, Simpler and Smarter
Let me introduce you to Hoiio Pte Ltd, Asia's first mobile application that offers cost-effective communication solutions to Smartphones and mobile devices,
Read more...
Intensifying of Competition Between Handset Providers and More Pressure on Operators in China
Handset providers play an important role in China's 3G ecosystem. Therefore, intensifying competition in the market requires handset providers to develop partnership strategies with operators that leverage their core competencies.
Read more...
CMO Council and MediaBUZZ Signed Partnership Agreement
Last month the Chief Marketing Officer (CMO) Council (www.cmocouncil.org) hosted its Asia Advisory Board Meeting at the Singapore Management University, corroborating its presence in Asia. The gathering teamed the Council with one of the region's premier educational institutions for a half-day of co ...
Read more...
Future of the Mobile Content Value Chain in Asia’s Emerging Markets
The mobile content and applications market is currently small, but it has significant potential to drive Asia's emerging market operator non-voice revenues and ARPU.
Read more...
Full Steam Ahead for Yahoo!’s Mobile Strategy
Just yesterday Yahoo! Southeast Asia invited the media over to their brand new office in Singapore’s banking district.
Read more...
Mobile Broadband Outstrips Fixed Broadband, But Does Not Replace It
Ovum's new broadband forecast shows an increase in growth rate for mobile broadband subscriptions – good news certainly for mobile operators.
Read more...
MMA’s Guidelines on SMS and MMS
Text Messaging (SMS) Short Message Service (SMS) is a communications service that allows the exchange of short text messages, limited to160 characters, between mobile phones.
Read more...
Media Tablets on the Up in Asia Pacific, Says IDC
IDC expects media tablet shipments in the Asia Pacific region (excluding Japan) to grow from 1.3 million units in 2009 to 9.6 million units in 2014, representing a compound annual growth rate (CAGR) of 65%.
Read more...
Mobile Operating System
A mobile operating system serves as an interface between the end user device (hardware) and the application (Software).
Read more...
The End of the Beginning of Mobile Marketing
Many people look at technical changes with askance or often even reject it from the beginning. So, to no surprise, there aren't really good discussions out there on why it's worth to use the mobile channel for marketing measures.
Read more...
InMobi’s Distinguished Mobile Advertising Solution
The mobile phone evolved in just a few years from a prestige object for managers to a multi-functional communication and organizational tool for the masses. Almost everyone owns a mobile phone these days, allowing mobile advertising to be fast paced.
Read more...
Mobile Marketing: The Recipe for Success
Currently, many of the top brands try to figure out what to do with mobile marketing. Some establish mobile sites, just like it happened 10 years ago when online became mainstream.
Read more...
Citibank Rejoices with New Comprehensive Mobile Application
Citibank defines a brand new mobile lifestyle with the launch of the first multi-platform mobile application "Citi Mobile" in Hong Kong.
Read more...
Check Point Secures Remote Network Access for Handheld Wireless Devices
Check Point's solution provides secure remote access, data security, virus and malware protection, and security deployment and management for handheld wireless devices.
Read more...
ComScore’s Study on Social Networking Access via Mobile Browser
comScore, Inc., a leader in measuring the digital world, released a study on social networking access via mobile browser.
Read more...
QR Codes Hit the Road from the Billboard to the Mobile Internet
In recent years QR codes are becoming more and more popular in the advertising industry. Appearing like squares with integrated labyrinths at first glance, they can be scanned with a mobile phone camera and in an instant reveal a link to a brand portal and the mobile Internet. Its main goal is gaini ...
Read more...
Microsoft Advertising Designs Innovative Tool to Test Digital Savvy
Move over, EQ and IQ, there's a new Q in town. DQ or Digital Quotient tells you how savvy you are in the digital space.
Read more...
Location-Based Services
For years, we've used the same example when discussing location-based services: imagine you're walking past a Starbucks and a coupon for a dollar off a latte is pushed to your mobile device just as you pass the store.
Read more...
Digital Content: The Changing Rules of Engagement
Media players from the Internet, TV, and publishing have converged on the digital content space, intensifying competition for a consumer base reluctant to pay for most content.
Read more...
Sybase Unwired Platform Enables Next Generation of Mobile Applications
In line with the growing market demand for innovative mobile applications Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, has announced the latest version of Sybase® Unwired Platform that will enable enterprise developers to simply and quickly build applications ...
Read more...
Data Trumps Voice on Australia’s Smartphones
Australia's accelerating numbers of mobile Smartphone owners are using their handsets to access data more frequently than using the telephone feature,
Read more...
Mobile Marketing Basics
Though there's much excitement around mobile marketing's rapid progression and advanced features, there are still a number of organizations that are in the dark about the immense benefits of a mobile marketing campaign in these technology driven times.
Read more...
Banks Must Wake Up to Mobile Virus Threat
Banks offering mobile payment services must wake up to the threat of malware viruses or risk having to play catch-up with criminals, Ovum has warned.
Read more...
Survival Tips on Managing the Top 10 Personalities You Meet in Meetings!
Have you ever felt the frustration of people joining your meeting late and interrupting your presentation?  What about getting distracted by the tapping of a keyboard from someone multi tasking on a conference call?
Read more...

VMWare APAC

August 2010

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg