Wednesday Feb 22nd

Latest News

Facts and figures marketers should know about video
Do you how many people watch online video every day?
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Create videos that get found on the infinite world wide web
Video makes the world wide web go round, so, please take advantage of the opportunity that‘s out there in the world of online moving pictures. There is more to it than just embedding a YouTube video on your website. In order to be really successful with your video strategy, be aware of the follow ...
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Programmatic buying gains steam, despite reservations
Programmatic buying has begun to rewrite the way digital ads are bought and sold. Through demand-side platforms and real-time bidding exchanges, marketers are purchasing ad inventory through automated technology, which can allow for real-time response to customer actions—often at a lower cost than ...
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Peek into the trends of integrating multimedia content strategically
Online videos are mandatory today, or at least for those who want to keep their audience entertained and involve them emotionally with compelling web content. Of course, that works best with multimedia support.
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motionpictures.asia: emotive videos and beautiful pictures for maximum impact
Actually, it‘s been a while since I came across a website that impressed me the way www.motionpictures.asia did. I even reloaded the intro, because I wanted to watch it again. Although it takes a bit too long to load, I love the way the site is designed, the intro is beautifully made - creative, p ...
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Adding video sitemaps for great video SEO
Videos show up in search results in the form of rich snippets and especially Google gives a lot of credit to video, as including one on your site will often automatically raise your site rank. According to Forrester, it is 50 times easier to get ranked on the first page with a video, making it a gre ...
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Ericsson supports broadcasters by managing their technology
Broadcasting television to mobile telephones has been tried intensively and the costs have been sky high. However, obviously, it is worth the efforts. Ericsson’s mobile broadcasting technology in bearing more and more fruits, making the company the largest provider of mobile infrastructure by now. ...
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The mobile video opportunity in South East Asia
According to Vidiator, an innovative solution provider of streaming technology, there is a huge appetite for mobile video content in SEA. That doesn‘t come as a surprise, since the market actually hasn‘t reached its full potential, yet.
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Tips for staying out of trouble with video: privacy rights and adding audio legally
Video is one of the fastest growing channels in digital advertising, and there are so many companies who are just getting started with utilizing video in their marketing strategy.
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Inteveo DIVE enables video with embedded eCommerce functionalities
DIVE is a unique interactive video platform that enables users to watch online videos and order products without ever leaving the video screen. The single-user interface is designed to streamline the registration, checkout and payment process.
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Top 10 video campaigns to get inspired by
Copying others doesn‘t work out, as you never get as good as the original! And while there‘s hardly any doubts left as to whether online video is the way to go, it might be a challenge for some to have the right ideas for video campaigns that will really push your brand forward. Marketers who h ...
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Deloitte's
According to Deloitte's "State of the Media Democracy" survey, U.S. consumers embrace multiple digital devices, leading to explosive growth in tablet and smartphone sales and multi-tasking while watching TV. The American population's voracious appetite for digitized information and entertainment con ...
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Civolution and Vetrya facilitate a more powerful and engaging TV-synchronized experience
More and more often tablets and smartphones are used to catch up with and follow TV, diverting attention from the traditional TV ecosystem to the smaller screens. Just look at Panasonic, for example, that unveiled an app that allows the viewing of a second TV channel on a tablet app if you buy one o ...
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Announcements & appointments
Madhavi Tumkur, formerly regional communications head for Yahoo! Southeast Asia, has signed on with IPG Mediabrands to become Head of Integrated Communications in the World Markets Asia cluster, effective immediately.
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ComScore Video Metrix: Vietnam leads in online video viewing penetration across Asia Pacific
Last year in August, comScore expanded its comScore Video Metrix to Taiwan, Vietnam, Indonesia and the Philippines. comScore’s industry-leading online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers ...
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What you need to know about online GRP and iGRP
According to the BrightRoll whitepaper „What You Need to Know About Online GRP“, the demand for online media buying standards for the industry is growing.
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Branded video content – is it part of your marketing strategy?
In the past several years, the lines between traditional paid, earned and owned media have blurred significantly, with more and more marketers having to focus more on creating content designed to direct-to-consumer channels and social media outlets. A new breed of “content marketers” has emerged ...
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Real Time Bidding (RTB) and video: Asian marketers should set up their strategy now!
Bill likes playing online games, and the data from his internet behavior are efficiently used by placing an online poker ad on web pages that Bill visits, or placing a corresponding video ad, just before Bill starts to watch the video online.
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HTML5 video makes it easy to embed and play video on a web page
HTML5 defines a new element which specifies a standard way to embed a video/movie on a web page, the (video) tag, that aims to allow web developers to add a video to a site using similar html code as if they were adding an image.
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Two-way video to drive the next wave of network traffic volume
Video has and continues to drive telecoms traffic growth, but the kind of video traffic that is going to strain the network in the future isn’t what you might think… Informa Telecoms & Media’s new report, ‘Congestion up ahead? Internet traffic and service forecasts, 2010-2015’ notes t ...
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SpotXchange’s online video advertising technology puts programmatic selling forward
The online video advertising market is predicted to grow strongly in 2013, continuing the upward rise of last year, according to analyst firm Frost & Sullivan. And indeed, online video advertising is increasingly regarded as crucial for the overall advertising mix by both advertising agencies and la ...
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Strim technology allows Indonesians to access and share videos locally and globally
Strim is a white label solution that is ideal for anyone looking to launch a multi-screen streaming service. The solution provides a fully-managed and hosted video and music streaming service that enables broadcasters, content providers and mobile operators to quickly roll out compelling streaming s ...
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Digital TV and movie streaming reach a Tipping Point due to content providers’ experiments to attract more viewers
US digital TV and movie content audiences will grow faster than previously expected due to increased viewing on tablets and smartphones, a wave of internet-enabled TVs, and greater content availability, according to a new eMarketer report, “Digital TV and Movie Streaming: A Rising Tide of Devices, ...
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Rules that make online video marketing easy - in a nutshell
Ever since the advent of Youtube and fast Internet connections, videos got popular due to the relatively low production costs. Even small and medium businesses can use this trend for their online marketing, such as a hotel, for example, to lead their web visitors virtually through the lobby, restaur ...
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Softel‘s new Swift™ QC automates closed caption quality control for OTT IP-delivered video
In January 2013 Softel, a global leader in key TV and media technologies, was acquired by Miranda Technologies, a Belden Brand. The company specializes in ancillary data and metadata systems such as those for subtitling, closed captioning, and for audio and video description.
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Best practices for the buy and sell sides of online video advertising
According to SpotXchange‘s "Survival Guide to the Digital Video Landscape“, there are two types of buyers for digital video inventory: brand experience buyers, who will focus on personal relationships to create customized programs, and programmatic buying specialists, who will put to use vast am ...
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The video conferencing landscape and the real benefits of video
The recent 29-page Polycom/ Wainhouse End-User Survey „The Real Benefits of Video“ focuses on the benefits that organizations realize via the use of video conferencing (VC). The survey is based on the information collected from 4,737 participants who are already frequent video conferencing us ...
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Sorenson Squeeze 9 provides HTML5 optimization, ease of use and streamlined user experience
Roughly a week ago Sorenson Media launches its new video encoding solution Squeeze 9, which provides industry-first HTML5 optimization, streamlined user experience, higher quality and faster speeds.
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April 2013 - Video, Streaming, Podcast, IPTV-Marketing

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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