Thursday May 25th

Latest News

Mobile Marketing Association Forum Finds Consumer Engagement is Relationship-driven, Based on Personal and Emotional Connections
After two days of intense discussion, involving some of the world’s largest brands, agencies and publishers, the Mobile Marketing Association Forum Singapore (MMAF) brought together over 260 delegates and speakers from different parts of the mobile marketing and advertising industry.
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Market for Media Tablet and eReader Semiconductors Exploded Last Year
According to International Data Corporation (IDC), the market for media tablet and eReader semiconductors exploded last year, and will continue to grow in the future, as content consumption truly goes mobile, providing OEMs and consumers with intelligence, storage, connectivity, and software.
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Global Mobile Threat Study Finds Security Vulnerabilities at an all Time Highs for Mobile Devices
Juniper Networks has found in their recent study of global mobile threats that enterprise and consumer mobile devices are increasingly exposed to a record number of security threats, which include an alarming 400 percent increase in Android malware and highly targeted Wi-Fi attacks.
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Location-based Check-in Services are Attractive but Overhyped
One of the most important developments in mobile social networking is the emergence of location-based “check-in” services of the type championed by Foursquare and quickly being copied by rivals like Facebook, according to Ovum’s new research report Mobile Social Networking: Services and Moneti ...
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Privacy and Security in the New Mobile World
The new role of the customer at the centre stage in marketing, particularly when it comes to mobile, has made privacy and personalization two key areas to address in 2011 and beyond.
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The Asia Pacific PC Market posts 7% Year-On-Year Growth amid Weak Consumer Spending
International Data Corporation (IDC) reports that the PC market in the Asia Pacific region (excluding Japan) grew 1% sequentially and 7% year-on-year in 2011 Q1, reaching now 26.8 million units.
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Mobile - Taking Direct Marketing to the Next Level
The mobile channel is having a significant and positive impact on direct marketing.
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Facebook is Shaping Up to Be a Strong Competitor to Mobile Operators
Facebook is shaping up to be a strong competitor to mobile operators that are in danger of underestimating the threat it poses, according to Ovum.
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Alcatel-Lucent’s Optism™ Mobile Advertising Solution
During the MMA Forum in Singapore earlier this month, Asian e-Marketing was fortunate to have the chance to interview Mr. Avtansh Sharma, APAC Advertising Solutions Director for Alcatel-Lucent on their Optism™ Mobile Advertising Solution.
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APeJ IT Services Market Estimated to be US$ 52.9 Billion this year, according to Springboard Research
The total Asia Pacific excluding Japan (APeJ) IT Services spending in 2011 is expected to grow by 8.7% over 2010 riding on dual waves of outsourcing services (especially on the application side) and new IT projects specifically on “Cloud” and “Smart Infrastructure”, finds Springboard Researc ...
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Android to Drive Doubling of Smartphone Market by 2016
The Asia Pacific smartphone market will double in size by 2016 to hit shipments of 200 million, predicts Ovum in a new forecast.
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Qualcomm’s Commercial Release of Augmented Reality Platform for Android
Juniper Research expects Mobile Augmented Reality (MAR) to generate global revenue of US$1.5 billion by 2015, due to the increase in Augmented Reality (AR) enabled smartphones, which went from eight million in 2009 to 100 million in 2010.
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Thought-Provoking Sessions Kick-off This Year’s Digital Debate at ad:tech Singapore
After welcoming over 1,500 attendees to last year’s third annual conference for Singapore’s interactive marketing community, dmg :: events, the leading conferences and exhibitions organizer for the global digital marketing community, has its fourth annual regional event this year on June 16 and ...
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Why Mobile Advertising Will Ignite a Creative Renaissance
Steve Jobs said, “Most mobile advertising really sucks.” We at InMobi agree and while our approach may be different than that of Mr. Jobs, it’s impossible to deny that iAd brought some much-needed attention to mobile creative execution.
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Location-Based Services Gain Relevance
Many people look at technical changes askance or often they even reject it from the beginning.
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Demand for Mobile Travel Content has Doubled in the Last Year
The number of consumers accessing travel information via mobile devices when on holiday has doubled in the last year, according to a global survey of 1,700 people carried out by digital travel content specialists, Frommer’s Unlimited, the B2B business of Frommer’s®, a branded imprint of Wiley.
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Google New Resources Helps Businesses to Expand Internationally
Google’s innovative search technologies connect millions of people daily around the world with information and make it a top web property in all major global markets.
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Location-Based Service (LBS)
A location-based service (LBS) is an information or entertainment service, which utilizes the ability to track and make use of the geographical position of a mobile device through a mobile network.
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Sybase® Unwired Platform 2.0 Offers Most Expansive Enterprise Mobility Solution for Developing and Managing the Entire Life Cycle of Native and Web Apps across Key Mobile Device Platforms
SAP AG and Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, continue to deliver on their commitment to make mobile the new desktop with the release of their next-generation Sybase® Unwired Platform 2.0 and the unveiling of an enhanced version of their software dev ...
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Appointments
Sony Wong has been appointed Managing Director for PHD Singapore. Sony will be responsible for driving PHD’s leadership position and growth in Singapore. He commences his role in July 2011 and will report to Torie Henderson. Sony joins PHD from Hawley and Hazel where he has been Singapore ...
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Social Networking and Internet Access are Key Drivers of Mobile Content Consumption
Singapore, with the world’s third largest penetration of smart phones, is at the forefront of the changing world of mobile.
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May 2011

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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