Tuesday Jun 27th

Latest News

Out There Media’s State-of-the-art Mobile Advertising Marketplace
Out There Media can access around 380 million mobile subscribers from all across Europe and Asia for advertising purposes.
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How to Avoid Pitfalls and Run an Effective Search Engine Campaign
Understanding the basic structure of how search engines register websites is crucial to succeed in search engine optimization (SEO).
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Yahoo: Science is Insight, Not Hindsight!
Yahoo! keeps more than half a billion consumers worldwide connected and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale: the science to understand and target an audience, the art to create engagement with premium content, and the scale to r ...
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Asia Pacific Continues To Be a Hotbed for the Innovative Adoption and Use of Technology
According to Ovum, Asia Pacific continues to be a hotbed for the innovative adoption and use of technology as numerous markets flourish thanks to increasing domestic demand, rapid modernization, and financial strength.
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Springboard Research’s Top 10 Predictions in 2011
Springboard Research presented its analysis of key trends in the Asia Pacific IT market in 2010, along with a preview of the top trends the company believes will shape the regional market in 2011.
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Current Online Marketing Trends at a Glance
Web 2.0, video on the Web, mobile Internet, and e-commerce are once again hot contenders for discussions, conferences, trade fairs and road shows. So if you intend to drop these terms nonchalantly at the next meeting you will most probably attract only little attention. While communication and info ...
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3digitalminds Power your Online Business in Greater China
Chinese online users have different habits and experiences when it comes to how they use the Internet so there is no doubt that online marketing in China is different compared to Western countries.
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How Web Search Engines Work
Just in case some basics on how search engines operate:
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Fournaise: Three-quarter of Ad Campaigns Tested Achieved Low Effectiveness Scores
The Fournaise Marketing Group analyzed that 75% of the ad campaigns it tracked and tested at pre-launch level across 20 countries worldwide in 2010 achieved low effectiveness scores and had to be reworked because of:
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Enterprise Transformation and Cloud Services Fuel the Growth in Asia/Pacific IT Services Market
According to the latest IDC Asia/Pacific Semi-annual IT Services Tracker, the overall IT services market in the Asia/Pacific excluding Japan (APEJ) region will continue its growth momentum in 2011 after a strong recovery in 2010.
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Hong Kong is the Best Value on Earth for Consumer Broadband
By analyzing its Broadband Tariff Benchmarks – Q3 2010 Point Topic Hong Kong was found to have the best value on Earth for consumer broadband, while Singapore joins the top ten nations worldwide for the first time.
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Google is a jack-of-all-trades: Google bomb, Googlewashing, Googlewhack, Googlefight
The terms Google bomb and Googlewashing refer to practices intended to influence the ranking of particular pages in results returned by the Google search engine, in order to increase the likelihood of people finding and clicking on selections in which the individual or other entity engaging in this ...
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Maximize your ROI through Smart Keyword Management Strategies
As part of Yahoo!’s specialized and knowledgeable search engine marketing team, I am committed to support our advertisers in their search marketing campaign goals and performances.
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 New Insights into the Social Behaviour of Hong Kongers Online
Hong Kong’s online citizens like to search for bargains, keep up with the latest celebrity gossip, are addicted to Facebook, like Google and love watching YouTube.
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Is the Integration of Promoted Tweets in Google Real-time Results the First Step Towards Acquisition?
Google’s integration of promoted tweets into the real-time search section of its live results, which it rolled out in late November, coincided with revelations it allegedly made two unsuccessful attempts to buy the social communication site.
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Appointments
Movius Interactive Corporation appointed Dominic A. Gomez as President and Chief Executive Officer (CEO). Mr. Gomez brings a diverse global telecommunications experience to help drive Movius’ worldwide growth. Prior to joining Movius, Mr. Gomez served as President of Purple Communications, ...
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Using Keywords in the Text of your Pages
There are many issues to consider when placing keywords in the text of your pages.
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Cloud Computing Is a Powerful Tool That Shapes the Business of Tomorrow
The recent Frost & Sullivan end-user study results reveal that although there is much speculation around Cloud Computing as yet another ‘vaporware’ most of the companies surveyed, have either initiated discussions or have already started using the technology.
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Search Engine Optimization Techniques to Avoid
Understanding the basic structure of how search engines register Websites is crucial to succeed in search engine optimization (SEO).
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Mobile Search – Opportunities and Challenges
In order for mobile search to reach its full potential, it has to be fast and convenient to use, regardless of the kind of device the user has. The ideal mobile search should provide users with immediate, relevant answers, with no distractions.
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No Pain, No Gain – So Put Some Effort into Your Keywords Selection
Keywords are extremely crucial as they lead search engine users to your site, therefore selecting the right keywords is the first step to better search engine positioning and the most important stage in garnering a prime spot in search engines’ Top 10.
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Why Asia is poised to be THE breakthrough market for Mobile Advertising
Mobile Marketing Association’s new Chief Executive Officer, Greg Stuart, was recently in Singapore, and Asian e-Marketing interviewed him, together with our well-known expert on the Asian mobile scene, Rohit Dadwal, MMA’s Managing Director for Asia Pacific.
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About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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