Friday Mar 24th

Latest News

Social media in upheaval
For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common media business as any other where companies want to present themselves. But the question of how to ...
Read more...
AdParlor’s new technology disrupts traditional digital creative testing
AdParlor Asia launched Intelligence Tags™, a technology that uses artificial intelligence to test the creative effectiveness across a range of social ads, including images, videos, as well as unique formats such as GIFs, cinemagraphs, canvas ads and text.
Read more...
What is allowed and ‘legal’ in Influencer Marketing?
With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketing".  However, since the Internet isn’t a right-free area, the question arises of respect ...
Read more...
‘Wander’ App brings back the 'social' in social networking and the ‘personal’ to the mass
Say goodbye to posting on social networks and waiting for comments, feedback and likes, as Wander is the new, better way of interacting with other people digitally.
Read more...
Email marketing and social media achieve more when used in combination
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact, therefore have a clear advantage regarding branding. Usually, people who see that friends like a co ...
Read more...
The main benefits of Social Media Marketing
If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.
Read more...
Advertisers in Vietnam appraise social networks as highly effective marketing channels
Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.
Read more...
More people are willing to share personal data in return for rewards
According to a recent GfK study, over a quarter (27%) of internet users strongly agreed that they are willing to share their personal data in exchange for benefits or rewards, while in contrast 19% were firmly unwilling to share their data.
Read more...
Socialyk, the world's first human centric SaaS based networking platform
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
Read more...
A significant number of SMEs have not yet adopted social media
A new survey, conducted by Clutch, a B2B ratings and reviews firm, offers recommendations, based on original data, for small businesses’ social media endeavors in 2017.
Read more...
Hootsuite acquired Naritiv’s Analytics Solution to enable customers leveraging Snapchat in digital marketing campaigns
The social media management platform Hootsuite acquired the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company.
Read more...
Why ‘Social Media Listening’ is good for business
If it is used without prejudice, ‘Social Media Listening’ can be used by companies to the benefit of business development, sales support, or personnel and product development, to name a few.
Read more...
ESET discovers new Instagram credential stealers on Google Play
Researchers at ESET, a global leader in proactive cybersecurity, have discovered 13 new Instagram credential stealers on the Google Play store and provided greater insight into the motivations behind their fraudulent schemes.Instagram users have recently been the target of several new credential ste ...
Read more...
With Influencer Marketing to success - what really matters
Influencer Marketing describes a marketing approach where a person's awareness is used to pay more attention to a product or brand. It is settled somewhere between the recommendation of a friend and classic advertising. It’s a clever strategy, because in times of ad blockers and advertising bl ...
Read more...
Unified Inbox and IBM Watson delve into communication between people and machines
IBM announced it is collaborating with Unified Inbox, a Singapore-based intelligent IoT messaging company, to provide businesses with the world’s first intelligent ‘Internet of Things’ (IoT) messaging platform, using IBM Watson. IBM will also provide Unified Inbox, an IBM Cloud (Bl ...
Read more...
Using social media platforms for efficient growth
In social media channels, such as Facebook, Twitter or Instagram, it is no longer just about posting pictures and photos from the last party. Companies have been using these channels for a long time to communicate with their customers and promote their brand.
Read more...
Pressure is on to keep up with personalization vs privacy
Social networks and search engines are increasingly customizing our advertisements, contact networks and search results, making each user’s experience unique. But at least since Edward Snowden’s revelations, consumers started to be concerned about data collection and want to know why thi ...
Read more...
2016 ended as the worst year for phishing attacks in history – social media is involved
According to the APWG’s new Phishing Activity Trends Report, the number of phishing attacks in 2016 were the highest ever recorded with 1,220,523, representing an increase of 65% compared to the previous year.
Read more...
Do you have what it takes to “Make the Cut” in the first-ever crowdsourced music video competition?
According to a survey by Bazaarvoice, the majority of millennials (84%) say online user-generated content influences their purchase and usage decisions. Indeed, open sourced content creation is a trend that continues to evolve and has supposedly been started by Nine Inch Nails with the release of a ...
Read more...
First-of-its-kind influencer reality show intends to find ‘Asia’s Next Top Beauty Creator’
If you love the spotlight and managed to enthuse a large following, you might be able to partner with large brands or even create your own fashion and beauty lines to sell via social media. Take Chiara Ferragni as an example, who is by now a Global Fashion Icon and lead judge of the Beauty Bound Sea ...
Read more...
Get the ball rolling for your social media success
To score with content on social networks, proper preparation is everything! Therefore, you might want to consider the following tips how to get the ball rolling with good social media content ideas:
Read more...
Appointments & Announcements
The global business intelligence firm ORC International announced the appointment of Alena Rossini to Managing Director, Singapore.Under Alena's leadership, the Engine Group will expand its footprint in Singapore and South East Asia and accelerate the company's growth in the Asia Pacific region. H ...
Latest Social Media Keyboard Shortcuts Cheat Sheet
Jamie Spencer impressed us already last year with his Social Media Keyboard Shortcut Cheat Sheet, that includes specific commands that would otherwise be accessible through a menu via a click of a mouse button.
Read more...

Social Media & Influencer Marketing

LATEST EMAGS

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg