Saturday Jul 22nd

Latest News

Four ‘must-haves’ for optimal programmatic buying campaigns
Programmatic represents the culmination of decades of innovation in data technology and addressable media, and you just have to make sure now that your programmatic buying strategy unfolds with the maximum effect. For many advertisers, programmatic buying is the way to go and in fact digital adverti ...
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Lisbon International Advertising Festival open for entries
The Lisbon International Advertising Festival (LIAF) announced its ambition to become one of the major global annual advertising festivals and is welcoming agencies to enter their best work and to compete for awards. It will take place in Lisbon on September 14, 2016 at the Cinema São Jorge and be ...
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Analytics for the workplace – it starts from the top
The concept of being data-informed is not new. From social media channels to the FairPrice supermarkets of the world, organizations have, for some time now, been adopting data analytics to make more intelligent decisions that are aimed at transforming their businesses.
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The secret is to know your consumers’ needs wholeheartedly
New advances in marketing technology mean that marketers no longer have to rely solely on their strategy, luck, or gut feeling when planning campaigns. The sheer volume of data that consumers produce with any online movement allows marketers to get a detailed picture of their interests, preferences ...
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TÜV SÜD Digital Service Centre of Excellence aims to develop services and solutions for the adoption of smart technologies
2016 marks the 150th anniversary of TÜV SÜD, a company that aim to support customers with a comprehensive suite of services worldwide to increase efficiency, reduce costs and manage risk.
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Online retargeting often fails and falls flat, so how about email retargeting?
The term retargeting is well known in online marketing as a tool that addresses users again on other sites with relevant content after they have visited a website. That sounds effective, but also comes with some disadvantages: The many ads often get lost in the shuffle and up to 60% are even suppres ...
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The role of design and creativity in times of programmatic advertising
Programmatic ads are booming for good reason. The automated digital brand staging steadily grows in importance in the marketing mix. The average consumer is exposed to 7,000 different marketing messages a day and, unlike a few years ago, the attention span is by now down to an average of eight secon ...
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Programmatic Marketing takes customers by the hand…
Programmatic is currently one of the hottest marketing buzzwords, for some simple reasons, however, illustrating at the same the dilemma of well-known methods. If earlier, in the less complex marketing times, the largest gathering of people meant the greatest potential for advertising, it is today a ...
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IAB Programmatic Fee Transparency Calculator calibrates ROI from technology, services, data and media costs
The Interactive Advertising Bureau (IAB) just released the IAB Programmatic Fee Transparency Calculator, a first-of-its-kind tool that advertisers, agencies and publishers can use to analyze the costs of ad technologies and services that are commonly applied within programmatic executions.
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Adobe programmatic advertising platform raised the bar distinctly
Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, has just been recognized by Forrester Research as a Leader in Customer Analytics Solutions.According to the Forrester report, Adobe Analytics “is specifically designed for marketers who lack a technical background but would ...
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Mobile ad spend in China is growing at a staggering pace
Smaato just released its Q4 2015 Global Trends in Mobile Advertising Report that offers key insights into the mobile programmatic advertising landscape worldwide, revealing that Asia is taking the mobile ad market by storm.The company’s global real-time advertising platform for mobile publishers a ...
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Google Analytics 360 turns insights into action
In today’s world, all marketers are trying to reach the right customer, at the right time, with the right message, on the right device, at the best possible moment. Marketers are constantly challenged, since customers use multiple devices and follow many paths to purchase. With the newly launched ...
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China’s amended ‘Advertisement Law’ has been put into practice
Around a year ago, China passed the draft amendments to its ‘Advertising Law’, which came into effect six months ago. The ‘Amended Law’ represents the first major revision since the Advertising Law got introduced in 1995 and brings significant changes to the regulatory regime for advertising ...
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10 Golden Rules for programmatic media buying
Spree7, a digital media consulting and programmatic implementation firm that has been acquired by MediaMath end of last year, published ‘10 Golden Rules’ for programmatic media buying any marketer should keep in mind.
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Asia Mobile Awards 2016 are now open for entry!
The GSMA Asia Mobile Awards (AMO Awards) are the most highly coveted and prestigious awards for the mobile industry in Asia. The AMOs recognise everything from game changing mobile devices and technologies to applications and services available in all Asian markets, showcasing the ever growing value ...
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Xaxis launched Xaxis Radio, a programmatic audio advertising solution, in APAC
Xaxis just announced the launch of Xaxis Radio, a programmatic audio advertising solution, that allows advertisers in the APAC region to execute at-scale digital radio buys across inventory from more than 90 local broadcasters and top Internet radio pure-players, such as MediaCorp, Astro or iRadio n ...
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Facebook's Dynamic Display Ads improve and simplify retargeting enormously
If you want to see what’s behind the new social media marketing opportunity, want to know Facebook’s Dynamic Display Ads differ from other formats, or you just want to find out how to use them, continue reading.
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AppNexus Video SSP rivals Google and Facebook
AppNexus announced the launch of the AppNexus Video SSP, which complements the company’s existing video buying offering to form an integrated platform for publishers and advertisers. The announcement of the SSP fulfills a market need in light of the recent decline in open, exchange-driven video su ...
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What does it mean to be human in a digitally transformed world?
Get an answer from Gerd Leonhard, Futurist and Founder and CEO of The Futures Agency at this year’s CommunicAsia2016 Summit and BroadcastAsia2016 International Conference and find out how your business can leverage smart technologies to meet the demands of today’s and the expectations of tomorro ...
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ASEAN marketers seek enhanced digital capabilities in media and creativity, WFA study revealed
Marketers in ASEAN have highlighted the key areas of marketing capability with the greatest potential to improve as part of a survey conducted by the World Federation of Advertisers (WFA), in conjunction with its local advertiser association members in Indonesia (APPINA), Malaysia (MAA), the Philipp ...
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Stop believing the definition of marketing had changed, rather remember the basics
Speaking at the WFA's Global Marketer Conference in Kuala Lumpur, Malaysia, the President of the World Federation of Advertisers (WFA), David Wheldon warned marketers that they are in danger of damaging their profession through a series of collective and individual failures, highlighting at the same ...
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Rockwell Automation excels in business ethics and takes credit for it
Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable.
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6Estates reveals valuable insights into real-time conversations and sentiments about what attracts Chinese travelers to a country, destination and product
Real-time insights into holiday agendas, brand perceptions and preferences of Chinese travelers going to the US, Hong Kong, Japan and Singapore have been identified in a study by digital insights firm 6Estates.
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Prospecting and Retargeting make for winning digital marketing strategies
Quantcast, a specialist in digital advertising, shows how online merchants can get more out of their digital marketing strategies by accompanying website visitors on the customer journey -winning new customers (prospecting) and binding existing  ones (retargeting).
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How marketers can win over consumers in 2016
In 2015, the world became even more connected than ever before. We saw a significant rise in mobile and cross-device consumer engagement and an industry-wide shift towards digital roles for marketers. We also saw brands increasingly build their marketing strategies around digital inbound marketing t ...
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Why ‘Real-time Marketing Automation’?
To implement what’s needed for modern dialogue marketing, real-time marketing automation technology is essential that automatically controls the lifecycle communication on the basis of real-time data on behavior - context-sensitive, data protection compliant, and in all relevant dialogue channels. ...
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Data science not only simplifies digital marketing processes, it powers the best, personalized experiences for consumers
Every time an individual makes a choice online or in an app, it’s a new data point. This data is a goldmine for marketers and advertisers. That's where data science comes in.
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Southeast Asian advertisers are preparing for drop in online visibility due to Google’s new rollout
Sales in eCommerce is rising continuously and mobile devices have become an important sales channel, as the 4th Annual eTail Asia affirms. The event for eCommerce and multichannel retailers takes place in Singapore, from March 1-3, 2016 at Marina Bay Sands with around 350 participants who get inspir ...
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Programmatic Media Buying
“Can you accurately define programmatic media buying off the top of your head?”, asks MediaMath in its White Paper: Programmatic Media Buying 101, revealing at the same time that according to research by the Boston Consulting Group the majority of marketers confessed their understanding of progr ...
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Securonix unveils SNYPER that can ingest petabytes of data and analyze it in real-time
Securonix, a market leader in security analytics and predictive cyber threat detection, unveiled the next evolution of security analytics with SNYPER at the product launch party on March 1st, the second night of the 2016 RSA Conference.
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March 2016 - Marketing Automation

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