Monday Jan 16th

Latest News

SapientNitro insights 2013: the digitization of physical stores
In their 200+ pages report Insights 2013, SapientNitro published a ten page article about a study called the "The Quest for Omnichannel", which we‘ve tried to summarize for your convenience.
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Multichannel marketing success requires flawless interrelation of online and offline business
As Bob Thompson, Founder and CEO, Customer Think Corp. once said: “If the past decade has been marked by widespread adoption of online marketing channels, the future must surely witness better interpretation of online and offline interactions. Customers want complete flexibility to use the channel ...
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Trustwave interview on ethical hacking and security fundamentals
In today‘s multi-channel and multi-device environment with companies trying to keep up with technology and the possibilities of the web, with employees and consumers permanently online and great amounts of data being stored in the cloud, those trying to provide internet security and those trying t ...
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Yahoo! JAPAN: rich media ads on GyaO! video streaming site
Yahoo! Japan has partnered with MediaMind to use its ad serving technology for rich media ads on its video streaming site GyaO!, a popular online video service in Japan. The launch is the first of a series of deployments to be implemented, following the signing of a multi-faceted partnership agreeme ...
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Real-time evaluation of customer movements for multichannel marketing perfection
At SAP, priority is currently given to the cloud, in-memory computing with HANA, and enterprise mobility. Last year the latter has still been something special for SAP, but at the recent SAPPHIRE NOW in Madrid, there has been no session or keynote that didn’t notably appreciate the mobile employee ...
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Cytech’s offerings enable multi-medium mobile marketing campaigns
Smart phones are a part of the daily lives of half of all cell phone owners around the world and are rapidly increasing their penetration rates. Cytech‘s new capabilities provide great opportunities for creating Multi-Medium Mobile Marketing Campaigns.
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The rise of the omnichannel customer
The rapidly evolving Internet and mobile technologies have changed customer expectations. Nowadays, customers have little time, are multitasking, and want their needs to be satisfied immediately. For trade this development means that the competition is more intense, more and more channels have to be ...
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Nativ: leverage new ways of delivering to the internet to stay in the game
In recent years, the consumption of content over Internet-enabled devices has exploded. There is right now a rush to dominate the Internet TV service proposition and offer TV anytime, anyplace and in high definition. For consumers this is a great time as TV and film services become richer, more cust ...
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Multichannel vs crosschannel marketing
Len Shneyder, Product Marketing Manager at IBM posted good definitions on Multi Channel and Cross Channel Marketing on his company’s blog Smarter Commerce, where he explained in detail that both terms are not interchangeable, but actually even significantly different concepts.
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Automate your multichannel marketing campaigns with Silverpop’s engage platform
Multichannel marketing stands for using many different marketing channels to reach a customer - be it in a retail store, on a website, via catalogue mail order, or direct personal communications by letter, email or text message. The marketer’s goal is to make it easy for a consumer to buy from a c ...
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Sitecore’s key recommendations to meet the expectations of the multichannel customer
Buyer behavior has irrevocably changed. Marketers must evolve to meet the expectations and demands of the multichannel customer. If you have not already transformed your customer engagement processes into integrated, customer-centric processes, you are behind the vanguard.
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6 tips for becoming an multichannel e-mail marketer
The right multi-channel marketing strategy will always place the customer at the center while aiming at higher ROI. Integrating social media and e-mail marketing is just a part of a universal development towards cross channel marketing, which focuses on the individual customer, his or her interests ...
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Tata Communications’ all-embracing global LTE roaming service
Tata Communications Limited unveiled details of its 18-month intensive trial to deliver one of the industry’s first complete LTE Roaming Services to Mobile Network Operators (MNOs). Launched this week after rigorous testing, the LTE Roaming Service is designed to eliminate the interconnection and ...
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Getty Images: pioneer in digital media and a true multichannel player
In 1995, Mark Getty and Jonathan Klein founded Getty Images to bring the fragmented stock photography business into the digital age, becoming the first company to license imagery online. Since then, Getty Images pushes the industry forward with breakthrough licensing models, digital media management ...
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Kenshoo SmartPathTM delivers dynamic cross-channel attribution with intelligent bid optimization
Kenshoo, a global leader in digital marketing technology, unveiled this week Kenshoo SmartPathTM, a new product that is the first form of algorithmic conversion attribution designed from the ground up to improve digital marketing bid optimization.
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The transition to connected communications in the multi-channel enterprise
In the next few years we’re really going to see the business demand for connected communications. The siloed communications we’ve relied on to date will slowly disappear as a more holistic approach is adopted. The challenge is creating a ubiquitous service that is easy to adopt to encourage upta ...
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We support “A Day Without News” campaign: justice for death of journalists in war zones
A group from within the media and photojournalism industries have joined forces to raise awareness of the risks in their profession and to lobby governments and tribunals to pursue and prosecute those who harm members of the news media.
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Omni-channel retail maturity will move from foundation to convergence and precision to immersion
Omni-channel goes beyond social networks, email, web and mobile, as it actually includes the entire customer experience, like in-store displays, kiosks, interactive television and set-top boxes as well. It’s essentially anywhere there’s a digital touch point, which is everywhere you look nowaday ...
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Taking multichannel marketing to the next level
Multichannel marketing generally refers to the approach marketers adopted to manage and optimize customer engagement across the burgeoning landscape of customer touch-points. In late 2011, Sitecore commissioned Forrester Consulting to research current and planned practices in multichannel marketing ...
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Multichannel marketing: risks and opportunities
Thanks to various offers of digital information, consumers nowadays order and use diverse channels for the purchase of goods at the same time - whether catalogue, online shop or mobile application. Inevitably, companies have to deal with the issue of multi-channel to take optimal advantage of the in ...
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EMC’s 15-minute guide to multichannel marketing communications
As time is a precious commodity for all of us, information is expected to be assimilated quickly and has to get to the point. EMC have taken this fact to heart and published their so-called 15-Minute Guide to Multichannel Marketing Communications that aims to support marketers in their struggle to c ...
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Announcements & appointments
Getty Images strengthens its APAC organization and appointed Pradeep Mittur as its Head of Business Development, APAC. In his role, Mittur will be responsible for rolling out Getty Images’ innovative API, Connect, as well as content acquisition and localization initiatives, to help grow the Getty ...
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Pieces of advice for your online marketing in the year of the water snake
After a few years in the digital media business, I have of course numerous well-meant advices in stock for you to help you to continue vigorously in all things digital, but with the start of the Chinese New Year, I thought a just remind you to consider a few commonly known advices for your daily bu ...
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February 2013 - Multichannel-Marketing

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