Monday Oct 23rd

Latest News

  • Avoid SEO mistakes and increase turnover

    Avoid SEO mistakes and increase turnover

    E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting maximum click rates. Many online marketers do not know, however, that the SEO job consists of more than just the fight for the best position in the ranking lists. An up-to-date search engine optimization is based on understandable information, appropriate content, careful and timely planning, as well as good usability of the web shop, hence, the persons in charge of SEO should try to avoid the following mistakes:

  • The basics for effective Amazon SEO

    The basics for effective Amazon SEO

    Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyone.

  • Immersive marketing

    Immersive marketing

    The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the many ways of surrounding the consumer with a consistent message about a brand.

  • Ad platforms need to break out of ‘Walled Gardens’

    Ad platforms need to break out of ‘Walled Gardens’

    A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.

  • AI fuels the CX strategies of today’s global top brands

    AI fuels the CX strategies of today’s global top brands

    A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the capabilities of their customer support team, rather than replace human investment.

  • Three guys walk into a bar…

    Three guys walk into a bar…

    The opening line ‘ Three guys walk in to a bar…’ has fueled the material of comedians from Lenny Bruce to Jerry Lewis. For a surfer, a gamer and an engineer, it plays on our notions of stereotypes of beach bums, computer nerds and analytical types and we are waiting for a punch line that ridicules at least one if not all three.

  • Done right, programmatic marketing is above all one thing - precise

    Done right, programmatic marketing is above all one thing - precise

    The term "programmatic marketing " was coined around 5 years ago and behind it is an extremely customer-oriented, automated form of marketing with a direct approach. Looking at the customer as an individual is part of the future-proofed concept of addressing individuals directly and purposefully, which makes programmatic marketing cost-efficient as there is no waste coverage. A marketer must intervene only when creating and evaluating the campaign.

  • Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of traditional security solutions.

  • The Brand META Model helps to redefine brand building for China’s digital age

    The Brand META Model helps to redefine brand building for China’s digital age

    Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China.

  • Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

    Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

    Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven solutions for commercial and industrial enterprises. This new company will unify the operations of Hitachi Data Systems, Hitachi Insight Group and Pentaho into a single integrated business as Hitachi Vantara to capitalize on Hitachi’s social innovation capability in both operational technologies (OT) and information technologies (IT).

  • Anyone’s browsing history can be used to reveal their identity

    Anyone’s browsing history can be used to reveal their identity

    According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their browsing history - simply by following the fingerprints they leave online.

  • 8 tips for a successful internationalization of your SEM campaign

    8 tips for a successful internationalization of your SEM campaign

    Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:

  • eMarketer.com: Most marketers only use basic email automation

    eMarketer.com: Most marketers only use basic email automation

    Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular, according to a January 2017 survey from email marketing software provider GetResponse.

  • It’s never too late to NOT grow up

    It’s never too late to NOT grow up

    Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethoscope for a birthday present; fireman’s hat; the police badge) subtly beg the question: “What will you be when you grow up?” Yet, considering that many children at primary school today will end up in jobs that don’t even exist yet, the idea of ‘what I want to be when I grow up’ is more confusing than ever before.

This week's highlights

The status quo of programmatic native

Category: October 2017 - Programmatic & Native Advertising
If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! Thi
Read more...

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising
A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the
Read more...

It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising
Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethosco
Read more...

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising
The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT pr
Read more...

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle
Read more...
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Previous articles

Gartner expects AI, digital platform and immersive experiences to drive digital business

Category: September 2017 - Immersive and Engagement Marketing
As every year, we take a look at the newly released Gartner Hype Cycle for Emerging Technologies, especially since Gartner’s analysts identified three mega-trends we are particularly interested
Read more...

Microsoft advances the next frontier of computing with cloud, AI and mixed reality

Category: September 2017 - Immersive and Engagement Marketing
Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in Orlando, Fla. This week, where the company showcased how it is infusing cloud, AI and mixed reality a
Read more...

Header bidding is great – but Southeast Asia isn’t ready

Category: September 2017 - Immersive and Engagement Marketing
Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.
Read more...

Opera introduces first browser to support 360-degree videos in virtual reality headsets

Category: September 2017 - Immersive and Engagement Marketing
Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degr
Read more...

The sky’s the limit for Mixed, Augmented and Virtual Reality in the working world and in everyday life

Category: September 2017 - Immersive and Engagement Marketing
While most of the traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.
Read more...
View More Articles

Previous month's highlights

What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables

Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when using artificial intelligence, according to the recent Forrester and Emarsys study ‘Building Trust and Confidence: AI Marketing Readiness in Retail and E-Commerce’. Around half of the retailers surveyed are nevertheless still missing out on leveraging AI marketing to personalize the customer journey and better understand customer behaviors, the report states.

IoT turns the security industry upside down

Category: July 2017 - Internet of Things (IoT) & Wearables

The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of globalization. The theme of this year’s congress was “Fostering Innovations for Future Security Challenges” and Asian eMarketing focused on the discussions on security challenges the world is facing by using big data and Internet of Things (IoT) products, as well as Darknet marketplaces, since these are the most pressing issues the digital media and marketing industry must tackle, apart from the fact that the cost of cybercrime to the global economy is estimated at $445 billion a year.

Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables

At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0 or digitized logistics, will offer even greater potential.

Why IoT and Industry 4.0 need professional marketing

Category: July 2017 - Internet of Things (IoT) & Wearables

So far, the Internet has primarily networked people, but with the Internet of Things (IoT) and Industry 4.0, terms which are currently on everyone's lips, we are by now on the threshold of total networking, where information can be exchanged between people and intelligent things (machines, products, etc.) for any purpose. The fact is that the fourth industrial revolution will certainly not be a self-runner, rather needs establishment in the market, the creation of new fields of application, as well as professional marketing and communication. We all know that only clear explanations and presentations of complex solutions pave the way for success, so obviously there is still a lot to be done.

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How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation

The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation

Oh Snap! Is Instagram the new social media darling?

Category: August 2017 - Search Engine Marketing & Optimzation

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation

SEO gets even more difficult

Category: August 2017 - Search Engine Marketing & Optimzation

SEO Techniques: White Hat, Black Hat, or Grey Hat

Category: August 2017 - Search Engine Marketing & Optimzation

8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation

The basics for effective Amazon SEO

Category: August 2017 - Search Engine Marketing & Optimzation

The rise of voice assistants changes the SEO world

Category: August 2017 - Search Engine Marketing & Optimzation
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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