Friday Aug 18th

Latest News

  • Website performance expectations are high in South East Asia - on all connected devices

    Website performance expectations are high in South East Asia - on all connected devices

    Smartphones are the go-to device for accessing the Internet throughout South East Asia and consumers expect fast performance of websites across all devices, according to the “State of the User Experience” research report released by Limelight Networks recently.

  • The new era of digital publishing

    The new era of digital publishing

    What does ‘digital publishing’ mean to you? Not long ago, we defined it as simply moving the publishing industry from offline to online. Now, the term has more complex connotations and is one that involves more industries and professions than ever before. To say ‘we are all content creators’ could not be more true - brands are building in-house content teams to generate better social engagement, brand image and sales interaction with their audience.

  • Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

    Unengaged, unmotivated, uninspired: Do these three words describe your workforce?

    Research suggests that 87 percent of America’s workforce fails to reach its full potential. Why? It’s simple – they lack passion for their work. Studies are suggesting most of the business world does not take passion seriously enough.

  • Marketing automation is indispensable – you know why?

    Marketing automation is indispensable – you know why?

    For most professional marketers, automation software is already an everyday tool or at least at the very top of their shopping list for 2017. Obviously, there are many reasons why it is time to put marketing automation into practice and we tell you why:

  • S4M first in getting MRC accreditation for mobile post-click ad metrics

    S4M first in getting MRC accreditation for mobile post-click ad metrics


    S4M (Success for Mobile), an innovative advertising technology company, has been granted Media Rating Council (MRC), including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps.

    The Media Rating Council is a U.S.-based non-profit industry association whose goal is to ensure measurement services that are valid, reliable and effective.  Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures.

  • iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

    iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

    Adobe announced its long term strategic engagement with iflix, the world’s leading Internet TV service for emerging markets. Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of world-class analytics, campaign management and audience optimization solutions, as iflix continues its rapid expansion and cements its leadership position throughout emerging markets globally.

  • Opera Neon provides a glimpse into the future of web browsers

    Opera Neon provides a glimpse into the future of web browsers

    Opera showcased its first ever concept browser, codenamed Opera Neon, built from the same browser engine as the Opera browser, but designed to allow users to focus on the most important part of the internet -  the CONTENT – and making web browsing more visual and intuitive.

  • Messenger services – opportunity or digital security risk?

    Messenger services – opportunity or digital security risk?

    With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but also Indonesia and India, according to statistica. Frankly speaking, there is hardly anyone who doesn’t have Whatsapp on the smartphone to chat for free or sending videos or pictures to friends. But in the future, companies will also be more likely to rely on the channel that belongs to Facebook since 2014 who bought it for staggering US$19 billion.

  • McAfee VirusScan Mobile now pre-installed on Samsung Galaxy Note7 and Tizen OS based Samsung Z2

    McAfee VirusScan Mobile now pre-installed on Samsung Galaxy Note7 and Tizen OS based Samsung Z2

    Mobile phones have infiltrated our daily lives zestfully by providing mobile shopping, mobile payment or watching your favorite show anytime on the go. However, without robust security measures, the personal data that we store on our devices is at the mercy of cybercriminals, Intel Security warns.

  • Email marketing and social media achieve more when used in combination

    Email marketing and social media achieve more when used in combination

    Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact, therefore have a clear advantage regarding branding. Usually, people who see that friends like a contribution, company or product news, most likely develop a positive opinion for them, too.

  • Pokémon Go’s popularity seems to decline

    Pokémon Go’s popularity seems to decline

    Nintendo’s latest augmented reality (AR) game, Pokémon GO definitely caused a stir worldwide so far, but the hype around it seems to flatten.

  • Adblocking goes mobile in high-speed

    Adblocking goes mobile in high-speed

    According to a recent report of PageFair, twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide. Now, Opera's new ad blocker launch is adding even more fuel to the flames, and rubs more salt into marketers’ wounds, who hotly discuss how to handle this.

  • What makes digital video advertising so attractive?

    What makes digital video advertising so attractive?

    If in recent years it has still been an absolute trendsetter in the field of online advertising, video advertising has now firmly established itself among the applications of the most important online marketing tools.

  • Zee Media Corporation gets ready for the future of broadcasting

    Zee Media Corporation gets ready for the future of broadcasting

    New technologies and innovations in the media industry enable broadcasters more than ever to stay ahead of the curve. If it took the industry initially years or months to create and instrument new live digital channels, it seems as if everything is now in place to meet market demands.

This week's highlights

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation
According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their
Read more...

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation
To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.
Read more...

8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation
Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:
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Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
Read more...

How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
Read more...
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Previous articles

Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables
At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0
Read more...

Why IoT and Industry 4.0 need professional marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
So far, the Internet has primarily networked people, but with the Internet of Things (IoT) and Industry 4.0, terms which are currently on everyone's lips, we are by now on the threshold of total netwo
Read more...

element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

Category: July 2017 - Internet of Things (IoT) & Wearables
element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community membe
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Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

Category: July 2017 - Internet of Things (IoT) & Wearables
Global Entrepreneurship Movement (GEM) is calling all entrepreneurs, startups, and innovators to participate in its first global entrepreneurship competition, ColossusINNO2017, where one winner will b
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The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
For many, the Internet of Things (IoT) is considered the next major revolution in IT that has the potential to significantly influence, if not dissolve and reorganize, the structures of whole industri
Read more...
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Previous month's highlights

Global cybercrime attacks rise 35% in the past quarter with cybercriminals targeting the complex cross-border environment in China

Category: May 2017 - (Cyber) Security & Data Protection

Latest data from ThreatMetrix reveals highly elevated attack levels in China during the past quarter. China has the highest rate of transactions being rejected as fraudulent across the entire Asia Pacific region, as global businesses are increasingly targeting the Chinese domestic market, despite the complexities imposed by tight restrictions online.

Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

Category: May 2017 - (Cyber) Security & Data Protection

Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a major problem for businesses, governments and citizens all over the globe.

Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

Category: May 2017 - (Cyber) Security & Data Protection

More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of traditional security solutions.

Know the difference between 1st, 2nd, or 3rd party data?

Category: May 2017 - (Cyber) Security & Data Protection

There are different data types, with different meanings, that must be handled differently in today’s the digital economy that collects more and more data. Unfortunately, the terms are often confusing, which is why we decided to clarify today the difference between first, second and third party data, since it is crucial to know the difference when planning your data pool for specific campaigns.

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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