Sunday Jun 25th

Latest News

  • Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

    Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

    Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

  • 2016 was an eventful year for marketers, Adobe corroborates

    2016 was an eventful year for marketers, Adobe corroborates

    New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imagination of marketers globally — as Nintendo’s new AR offering, Pokémon Go, took the world by storm.

  • ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

    ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

    ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market reach of Networked Media Streaming with the latest streamlined, affordable additions to its industry-leading VIEW Pro family of solutions. The new multimedia streaming components provide more flexibility in creating a mesh-network streaming infrastructure that can grow as an organization grows.

  • Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

    Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

    The latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient, Hitachi Data Systems (HDS) just announced. Expanding on the platform’s heritage in enterprise-class features and security, HCP Anywhere adds more collaboration, usability and data protection capabilities with a refined user experience, allowing organizations to transform to a digital workplace that is virtual, mobile and highly collaborative.

  • Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

    Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

    Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their significance. Furthermore, since even brick and mortar retail stores embraced the digitalization and integrated mobile concepts, a distinction between channels, online and offline world, actually no longer makes any sense. Shopping is nowadays possible not only (almost) everywhere, but also almost at any time, which is why it is better called "everywhere and all the time commerce”.

  • Top 10 tips to protect your mobile phone from attacks

    Top 10 tips to protect your mobile phone from attacks

    Since the scandals of eavesdropping of government and business leaders are spreading, the fear of data theft is growing and the interest in finding an optimal protection to make mobile phones safer is more in the limelight.

  • Smaato enhanced its SPX publisher platform

    Smaato enhanced its SPX publisher platform

    Mobile publishers and app developers, using Smaato to monetize their apps and mobile websites, can access the platform now through an easy-to-use API, as its SPX just got a major enhancement.

  • Security standards evolve to meet the brand new world of IoT

    Security standards evolve to meet the brand new world of IoT

    The technology industry is continuing to evolve quickly, particularly in the areas of security and Internet of Things (IoT). For companies, this development is both inspiring and adamant.

  • iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

    iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

    Adobe announced its long term strategic engagement with iflix, the world’s leading Internet TV service for emerging markets. Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of world-class analytics, campaign management and audience optimization solutions, as iflix continues its rapid expansion and cements its leadership position throughout emerging markets globally.

  • There’s still more to ‘courting’ clients than ‘swiping right’!

    There’s still more to ‘courting’ clients than ‘swiping right’!

    Would you pop the big question to the special person in your life via an SMS text, tweet or Facebook? If you’re hoping for a “yes!”, then perhaps social media wouldn’t be your number one choice. There are just some things that are better said in the flesh. And whilst in our new tech-savvy age some people are turning to social media to romance their other half, ironically the rate of breakups via text is rocketing. Technology is fast-tracking relationships with ‘instant access’ and ‘virtual conversations’ – yet, in many instances, they don’t last and there’s a danger that social media may actually derail them. Could the same be said of business relationships? Technology may speed up the time it takes to ‘dial up’ – but let’s not forget that it is the human touch, not touchscreen, that strengthens the relationship.

  • Corporate video:  Know-how saves time and money

    Corporate video: Know-how saves time and money

    How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that videos are an integral part of company communications and need to be produced the right way for a successful deployment. To do so, technology is a marketer’s sheet anchor to cope with the increasing complexity and fragmentation of the emerging modern media landscape - just as crucial as know-how and the expertise of professionals.

  • Mobile-first Indexing and what website operators should consider to meet with success

    Mobile-first Indexing and what website operators should consider to meet with success

    More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.

  • Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users

    Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users

    Hootsuite and We Are Social released the 6th annual report of social media and digital trends around the world - Digital in 2017. Examining data from 238 countries, the report finds 50% of the world is now connected to the internet and researches the opportunities that increasing connectivity has for organizations worldwide.

  • Know the difference between 1st, 2nd, or 3rd party data?

    Know the difference between 1st, 2nd, or 3rd party data?

    There are different data types, with different meanings, that must be handled differently in today’s the digital economy that collects more and more data. Unfortunately, the terms are often confusing, which is why we decided to clarify today the difference between first, second and third party data, since it is crucial to know the difference when planning your data pool for specific campaigns.

This week's highlights

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
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RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences

Category: June 2017 - Mobile Marketing & Apps
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent pla
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Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
Read more...

Mobile-first Indexing and what website operators should consider to meet with success

Category: June 2017 - Mobile Marketing & Apps
More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.
Read more...

Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps
A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points int
Read more...
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Previous articles

Security standards for open source CMS

Category: May 2017 - (Cyber) Security & Data Protection
Many companies decide against proprietary licensing models and are increasingly using open-source solutions. They rely on the internationally established quality standards of the open-source world and
Read more...

Know the difference between 1st, 2nd, or 3rd party data?

Category: May 2017 - (Cyber) Security & Data Protection
There are different data types, with different meanings, that must be handled differently in today’s the digital economy that collects more and more data. Unfortunately, the terms are often conf
Read more...

Global cybercrime attacks rise 35% in the past quarter with cybercriminals targeting the complex cross-border environment in China

Category: May 2017 - (Cyber) Security & Data Protection
Latest data from ThreatMetrix reveals highly elevated attack levels in China during the past quarter. China has the highest rate of transactions being rejected as fraudulent across the entire Asia Pac
Read more...

Ambivalence: Who is responsible for data protection?

Category: May 2017 - (Cyber) Security & Data Protection
The attitude of customers towards data protection remains ambivalent in the digital world, since they believe the buck stops primarily with the companies when thinking about the protection of their pe
Read more...

New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

Category: May 2017 - (Cyber) Security & Data Protection
Manually capturing data is not only time and cost intensive, but also prone to error, making  Retarus’ newly launched Managed Capture Services the more attractive. It allows business docume
Read more...
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Previous month's highlights

The rise of Account-Based Marketing: How to win with key accounts

Category: February 2017 - Video Marketing & Advertising

Key accounts are the lifeblood of an organization. Along with a substantial share of corporate revenue and profit, they typically provide a company’s most important platform for market insight, influence, and innovation.

Digital ad spending across six key markets in Southeast Asia to grow 20.4% this year

Category: February 2017 - Video Marketing & Advertising

In collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore), eMarketer released its first digital ad spending forecast for Southeast Asia. The forecast projects double-digit growth in the region in 2017, as consumer usage of mobile, video and social drives up spend.

Storytelling is dead - long live Storylistening as the beginning of a successful story

Category: February 2017 - Video Marketing & Advertising

Storytelling is often understood as a creative concept that goes hand in hand with strategic consulting. Some companies even look at it as a secret weapon to invent stories of their self-perception, free according to the motto "If you repeat it often enough, your target group will eventually be convinced". Budgets are thrown out of the window for that and yet the audience keeps a mind of their own.

Videos come to marketers’ rescue amid consumers' drastically declining attention span

Category: February 2017 - Video Marketing & Advertising

Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens. Reason enough to get familiarity with the medium, don’t you think? Besides, scientists claim that the human attention span has finally reached the level of a goldfish – and even undercuts it – which is definitely a good reason to consider video advertising to convey a message.   The experts in marketing and communications have long since known that texts are flown over, decisions about the sharing of an image are made in nanoseconds and that it becomes increasingly difficult to arouse attention. Obviously, all these are convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.  

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The main benefits of Social Media Marketing

Category: March 2017 - Social Media & Influencer Marketing

Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing

Latest Social Media Keyboard Shortcuts Cheat Sheet

Category: March 2017 - Social Media & Influencer Marketing

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing

Pressure is on to keep up with personalization vs privacy

Category: March 2017 - Social Media & Influencer Marketing

Get the ball rolling for your social media success

Category: March 2017 - Social Media & Influencer Marketing

Unified Inbox and IBM Watson delve into communication between people and machines

Category: March 2017 - Social Media & Influencer Marketing

Using social media platforms for efficient growth

Category: March 2017 - Social Media & Influencer Marketing

Protect your brand by monitoring social media

Category: March 2017 - Social Media & Influencer Marketing

Social media overtakes print in ad spend

Category: March 2017 - Social Media & Influencer Marketing
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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