Tuesday Mar 28th

Latest News

  • IoT pushes the boundary of marketing

    IoT pushes the boundary of marketing

    The Internet of Things (IoT), the networking of so called “smarter” objects, is considered by many as the next major revolution in the field of information technology. A revolution that has the potential to significantly affect the structure of entire industries and value chains as well as the rules of the competition, if not even unravel and completely rearrange them.

  • CRM requires a comprehensive strategy at every touchpoint

    CRM requires a comprehensive strategy at every touchpoint

    Customer Relationship Management (CRM) is more than just a software. It’s a strategy that affects all employees of a company and not just a question of the right software for data management, data enrichment and data analysis. Rather, CRM is the foundation for a customer-oriented corporate strategy that aims at customer acquisition, loyalty and development, and every company must have the one and only strategy in mind to use the CRM application successfully.

  • With Influencer Marketing to success - what really matters

    With Influencer Marketing to success - what really matters

    Influencer Marketing describes a marketing approach where a person's awareness is used to pay more attention to a product or brand. It is settled somewhere between the recommendation of a friend and classic advertising. It’s a clever strategy, because in times of ad blockers and advertising blindness, more and more potential customers trust the opinion of friends, other buyers and influencers. That’s just one reason why the majority of marketers plan to invest in at least one Influencer marketing campaign in 2017, another one is the fact that almost all of those who have used this tactic already considered it as an effective strategy (see SKII).

  • KEYMILE unveiled its new security card, built from ground-up for demanding mission critical communications

    KEYMILE unveiled its new security card, built from ground-up for demanding mission critical communications

    KEYMILE security solution raises the bar in simultaneous delivery of ultimate data encryption and system security, while guaranteeing strict critical communication high-availability and precise timing needs.

  • Microsoft improves the end-to-end developer experience by collaborating with the community

    Microsoft improves the end-to-end developer experience by collaborating with the community

    During its annual Connect(); developer event, Microsoft Corp. unveiled a series of products and partnerships that strengthen the company's Azure cloud platform for building intelligent, cross-platform apps and services.

  • Global cloud video production platform 90 Seconds celebrates its achievements

    Global cloud video production platform 90 Seconds celebrates its achievements

    The global cloud video production platform, 90 Seconds, celebrates it first anniversary in the Lion City, as well as having worked with over 50 brands and agencies in Singapore and produced an incredible 900,000 minutes of video over the past year. The company allows brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile. Currently there are more than 80 positions open worldwide as the company is hiring on a large scale.

  • Irdeto gives operators complete control and independence in choosing security solutions

    Irdeto gives operators complete control and independence in choosing security solutions

    According to Glenn Hower, Research Analyst for Parks Associates, the video services and delivery landscape has become incredibly complex, and concerns about piracy and password sharing is growing.

  • The new era of digital publishing

    The new era of digital publishing

    What does ‘digital publishing’ mean to you? Not long ago, we defined it as simply moving the publishing industry from offline to online. Now, the term has more complex connotations and is one that involves more industries and professions than ever before. To say ‘we are all content creators’ could not be more true - brands are building in-house content teams to generate better social engagement, brand image and sales interaction with their audience.

  • S4M first in getting MRC accreditation for mobile post-click ad metrics

    S4M first in getting MRC accreditation for mobile post-click ad metrics


    S4M (Success for Mobile), an innovative advertising technology company, has been granted Media Rating Council (MRC), including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps.

    The Media Rating Council is a U.S.-based non-profit industry association whose goal is to ensure measurement services that are valid, reliable and effective.  Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures.

  • And the winner is…. Ogilvy & Mathers Singapore!

    And the winner is…. Ogilvy & Mathers Singapore!

    MediaBUZZ congratulates all winners of the 1st Lisbon International Advertising Festival and Ogilvy & Mathers Singapore respectively for representing Asia so impressively.

  • Criteo: Consumer set both the benchmark and the pace

    Criteo: Consumer set both the benchmark and the pace

    Experts, such as the performance marketing technology company Criteo, know well that success in the digital age depends more than ever on the ability to recognize the needs of the customer early to act quickly. The data that customers are leaving behind when making use of all kind of media channels are more and more the crucial factor for achieving outstanding marketing performance.

  • Obstacles for predictive analytics still persist

    Obstacles for predictive analytics still persist

    The global predictive analytics market is expected to grow to more than US$ 9 billion by 2020, according to Markets and Markets, mainly because of the transformation from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive surge of structured and unstructured data.

  • Are you cyber ready for 2017?

    Are you cyber ready for 2017?

    Cyber security received heightened interest in 2016 due to a spate of cyber-attacks in the region, such as for instance the one on the database of 55 million voters at the Philippines Commission on Elections (COMELEC), the National Payment Corporation of India (NPCI), US$81 million cyber heist at the Bangladesh Central Bank, and the massive data leaks as shown by the Yahoo data incidents.

  • Adobe’s expert tips on how to improve customers’ online shopping experiences

    Adobe’s expert tips on how to improve customers’ online shopping experiences

    Recently, Adobe launched Adobe Sensei, a new framework and set of intelligent that aims to improve the design and delivery of digital experiences. Built into the company’s cloud offerings, Adobe Sensei’s intelligent services leverages machine learning and artificial intelligence to tackle today’s complex experience challenges. Adobe Sensei harnesses a massive volume of content and data assets to enable customers to work faster and smarter, as well as creatives to spend more time on inspiration and design.

This week's highlights

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing
For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common
Read more...

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing
With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketi
Read more...

Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact,
Read more...

Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing
Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.
Read more...

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
Read more...
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Previous articles

Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound sys
Read more...

What makes digital video advertising so attractive?

Category: February 2017 - Video Marketing & Advertising
If in recent years it has still been an absolute trendsetter in the field of online advertising, video advertising has now firmly established itself among the applications of the most important online
Read more...

Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it

Category: February 2017 - Video Marketing & Advertising
A new online consumer survey from Irdeto found that 71% of Indian consumers polled are aware that producing or sharing pirated video content is illegal, and 64% know that streaming or downloading pira
Read more...

Paywizard urges Pay-TV providers to keep customers happy and engaged

Category: February 2017 - Video Marketing & Advertising
A new global research from Paywizard shows Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty, but must raise their customer relationsh
Read more...

Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
Read more...
View More Articles

Previous month's highlights

Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their significance. Furthermore, since even brick and mortar retail stores embraced the digitalization and integrated mobile concepts, a distinction between channels, online and offline world, actually no longer makes any sense. Shopping is nowadays possible not only (almost) everywhere, but also almost at any time, which is why it is better called "everywhere and all the time commerce”.

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.

Singaporeans demand a seamless omnichannel shopping experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

SAP Hybris recently conducted a survey on Christmas shopping habits in Singapore that revealed that more than half of Singapore consumers (51%) were dissatisfied with the Christmas gifts they received over the last three years.

[m]PLATFORM: GroupM’s advanced technology suite of flexible media planning applications, data analytics and digital services

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

GroupM, the media investment management group of WPP, just announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. In fact, it unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture.

View More Articles

Opera Neon provides a glimpse into the future of web browsers

Category: January 2017 - Digital Marketing Trends & Predictions

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions

Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

What the heck will drive visual communication and be loved by creatives in 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

Voice-user interface (VUI)

Category: January 2017 - Digital Marketing Trends & Predictions

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions

Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

Category: January 2017 - Digital Marketing Trends & Predictions

The force of AI, IoT, VR or AR on digital marketing in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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