Wednesday Nov 22nd

Latest News

Asia is pioneering Apple’s NFC intentions
The current excitement about the fact that the iPhone 6 will likely be NFC-enabled, that Apple is testing an NFC-capable POS system based on the iPhone 5S in their own stores, and that the company is now putting its money on NFC, is obviously reason for a lot of talk and speculations. But the actual ...
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Marketing meets IT, pushing marketing engineering in perspective
Marketing faces the challenge of managing the increasing complexity in communications and bearing the rising cost pressures, which is the reason why we decided to organize an event next month that intends to shed light on the impact of the ‘digital’ phenomena. On June 10, 2014, Asian eMarketi ...
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SoLoMo – how does it really work?
SoLoMo picked up speed mainly due to the fast-growing location-based services (LBS). Through it the user can retrieve information about the current location with their mobile device via GPS (global positioning system). What originally served mainly as navigation, now can be used for increasingly ric ...
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Integrated CRM strategies needed
Social networks such as Facebook, as well as discussion groups on Linkedin, Twitter and blogs, are very good grounds to explore customer needs and customer experiences. Accordingly, virtually any marketing agency offers social media monitoring today -combined with the matching offers to the position ...
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Making best use of location-based services (LBS)
Location-based services (LBS) offer users the ability to share information or special offers in their immediate environment. In order to be able to do this, the location of the user is detected via the smartphone using GPS and based on the location data, the user then receives information on offers ...
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KatalystM and 3radical at the forefront of bringing mobile gamification to brands in Asia Pacific
KatalystM, a leading Marketing Automation Agency, has become a member of 3radical's partner network in Asia Pacific and the first accredited 3radical Partner.
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Face reality: Digital customers shouldn’t be treated as a species of the future!
Yes, he seems to exist! He generates revenue with significant growth rates and can be observed on his digital path. He rates and comments on offers and can be reached in communities/networks or questioned on online panels. Marketers have never been as hot on his heels as now - the customer - and w ...
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WordLogic's technically impressive Predictive Engine gets award
Every year, Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry ...
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Indians are the ‘most passionate and grateful’ customers across the globe, Havas Media Group reveals
The results from Havas Media Group’s 2013 Meaningful Brands statistically demonstrate that Meaningful Brands outperform the stock market by 120%. It demonstrates in hard financial terms, how the relationship between people and brands can benefit from measuring, communicating and delivering increas ...
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Encompass launches top-notch broadcast monitoring facility in Asia Pacific
Encompass Digital Media, one of the world's top digital media service providers and a leader in global satellite and terrestrial connectivity, has launched its new US$7 million broadcast monitoring facility, the MEGAPOD, in Singapore. The facility is designed to offer a robust, redundant infrastruct ...
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Social Matters Singapore reveals the secrets to powerful social content for brands
“All That Matters”, Asia's only business-to-business and business-to-fan experience, held over six days from 20 to 25 May in Singapore at The Ritz-Carlton Millenia, and Social Matters made its debut with two days of thought-provoking insights from industry players across the region. Over 25 of ...
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Analysis of the Customer Journey is first step to a true cross-channel perspective
The term “Customer Journey” has a broad denotation in the marketing and communications industry as it encompasses all contact points of a customer with a product/service up to the sale. As that explanation is quite generic, I would like to contribute a bit more to a better understanding: Let’ ...
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CommunicAsia2014 and EnterpriseIT2014 showcase technologies that keep pace with the increasingly mobile and connected business and consumer landscapes
An extensive line-up of product launches and showcases will elevate the excitement quotient at CommunicAsia2014 and EnterpriseIT2014, Asia’s most established ICT industry event. The shows are set to return to Marina Bay Sands Singapore from 17 – 20 June 2014 with a strong emphasis on mobility ...
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SkuRun delivers precise messages to Smartphones at retail
SkuRun, a start-up technology company, launched its new comprehensive web site and unveiled the company's new flagship product EnaBLE™, an end-to-end mobile marketing platform that will help convenience retailers engage customers where and when it matters most – at the gas pump and in the store.
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SoLoMo is shaking-up the economy
According to industry analysts, there will be 7.4 billion wireless devices worldwide by 2015, with more than a billion smartphones entering the global market over the next half decade. Bright prospects for SoLoMo, I believe, that will bring new momentum to the online as well as offline markets by op ...
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The SoLoMo potential and where it will go
SoLoMo can have many facets as you can easily see on the myriad of new SoLoMo platforms. In order to show SoLoMo in the present state, as well as possible future potentials, I want to illustrate a few practical examples:
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MMA Forum discussed the strategic importance of mobile within the marketing mix
There has been a busy “digital” week in Singapore with many events and shows going on at the same time. Yesterday, however, the annual Mobile Marketing Association Forum (MMA) Singapore 2014 featured a stellar line-up of speakers from brands, agencies, and technology companies. Held at the Gra ...
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Adobe Voice makes creating and sharing engaging video stories child’s play
Adobe just announced Adobe Voice, a new animated video app for iPad that gives anyone the ability to create and share engaging video stories.  Adobe Voice combines sound, graphics, photos and motion to make engaging video stories in minutes. It empowers people to inform, persuade or inspire other ...
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Rakuten promotes effective E-Commerce Marketing in Singapore
In line of its core business of online sales, Rakuten, which has just opened its online store in Singapore in January of this year, held a panel event on the subject of effective E-Commerce Marketing.
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Seamless Customer Journey thanks to Smartphones
Today more and more people can be reached at any time and in any place via smartphone, which is reason enough to use this channel to communicate with the customers. But especially for multi-channel retailers the smartphone offers the chance to identify previously anonymous clients through their cros ...
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Samsung announces new Video-on-demand Service at “All Things Matters”
At the opening night of “All Things Matters”, Samsung announced that it will be launching Project Glued (working name), a video-on-demand service application (app) in Q3 2014 through its Media Solutions Centre in Southeast Asia (MSCSEA).
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SoLoMo: Characteristics and implications of the phenomenon
New movement has come into the Internet market due to three factors: a growing usage of a new kind of internet access (mobile), a changing focus (local), and greater involvement of the Internet in everyday life (social). This movement is summarized by the neologism "SoLoMo". To clarify the individu ...
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Criteo brings the right product to the right user at the right time
As consumers continue to transition to tablets and smartphones, like the iPad and iPhone, Criteo, a specialist in digital performance advertising, works closely with their clients to deliver a transparent, cookie-based solution that allows advertisers to serve personalized dynamic ads on Safari mobi ...
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Appointments & Announcements
The Asian Marketing Effectiveness & Strategy Awards 2014 Award Winners The Asian Marketing Effectiveness & Strategy Award winners have been announced yesterday during a gala dinner at The St. Regis Singapore. Asia Pacific's premier awards honouring clients and agencies for effective marketing strat ...
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Mobile optimized - Checklist for newsletters
The target is the optimization of newsletters for mobile devices, by attempting to create the best possible approach to achieve a richer desktop look and feel of the mailings when shown on mobile devices. This requires that work is done on the original newslteeter design and therefore a different ...
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SoLoMo interactions influence 36 cents of every dollar spent in the retail store, Deloitte study reveals
A new type of Internet access (mobile), a converted focus (local), and greater involvement of the Internet in everyday life (social), brought new movement to the Internet market, which is captured with the neologism "SoLoMo". Each of the three keywords it holds – social, local, mobile -represents ...
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Emarsys’
Digital Engagement is not just for big companies or tech-savvy marketers but businesses of all sizes that are increasingly reaping the benefits of well-planned and properly executed digital marketing campaigns, which for the most part are relatively easy to initiate.
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‘Path to purchase on mobile’ focus of MMA Forum on May 22, 2014
For the 6th time the Mobile Marketing Association (MMA) Asia Pacific is holding its annual forum in Singapore that will take place this month on Thursday May 22, 2014 at The Grand Hyatt, Singapore.
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Crimson Hexagon and HootSuite partner to power social insight and engagement for enterprises
Social intelligence software provider, Crimson Hexagon announced their new app integration with HootSuite, the widely used social relationship platform to power social engagement for enterprises. Powered by Crimson Hexagon's ForSight(TM) platform, customers can now stream social media posts directly ...
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All That Matters (ATM): Asia Pacific's Regional Entertainment & Digital Media Business Hub bigger than ever in Singapore
All That Matters assembles a stellar roster of field-leading speakers this month - including Akon, Black Eyed Peas, Samsung, Ogilvy, Coca-Cola, Universal Music, YouTube, Unilever, William Morris Endeavor, Maker Studios, SingTel, Glassnote Entertainment Group and many more.
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May 2014 - Multichannel Marketing - SoLoMo

VMWare APAC

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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