Saturday Nov 18th

Latest News

Brave new world of shopping: Responsive Design boosts mobile eCommerce
According to Keynote Systems, 46% of all smartphone owners have difficulties to operate websites optimally on mobile devices. Annoying zooming and scrolling often stops buying processes at an early stage. The solution is 'Responsive Web Design' (RWD), which automatically adapts to any screen size. ...
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Multichannel, mobile and personalization again gain in importance this holiday season
Many marketers today are still struggling with social media and the increasing number of digital channels, especially with adapting their role and acquiring new knowledge. At least, this has been the conclusion of Adobe's study Digital Roadblock: Marketers struggle to reinvent themselves released ea ...
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Neuromarketing: Knowing why customers buy
Did you know that only about five percent of purchase decisions are made consciously? At least this has been the result of scientific experiments in which the brain activity of test clients were measured. According to the ground breaking publication "neuromarketing" in 2008, the subconscious plays a ...
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McAfee’s annual list of the most popular digital scams
2014 has been dubbed “the year of the breach,” with cybersecurity-related headlines making news almost constantly. With the holiday season already underway, McAfee wants to educate people on how to stay safe and avoid online threats created by cybercriminals looking to take advantage of unsuspec ...
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eCommerce trends worth considering next year
A user-friendly navigation, good product descriptions, different payment options and a smooth checkout process should form the basis of an online store that intends to succeed. How online retailers can stand out from the competition is pointed out in the following, highlighting the most important tr ...
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Internet Retailer Conference and Exhibition (IRCE) now addresses eCommerce issues in Asia
Internet Retailer Conference and Exhibition (IRCE) has announced it will be partnering with Last Mile Fulfilment Asia (LMFAsia) to deliver e-commerce expertise in a series of IRCE-led sessions at the inaugural LMFAsia trade conference in Singapore on March 19-20, 2015 at MAX Atria @ Singapore EXPO. ...
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The tailormade customer approach in eCommerce – what works best?
A key part of a professional web-shop design is a striking design, supported by a strong brand language. In addition to intuitive navigation it is important to have a simple ordering process, a support forum as well as search-engine-friendly tools and interfaces to key customer and product data. Th ...
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Boost sales with multichannel commerce
The retail industry is in a constant state of change, coupled with many new challenges: Whether it is the increasing use of mobile devices or the development of new social media channels that come more and more to the fore as sales and information platforms. To hold their ground on the market in th ...
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Digital Marketing trends from the ‘land of boundless possibilities’
When it comes to innovation and trendsetting, the United States still take on the pole position. Many trends are established there long before they make an appearance anywhere else. TWT Interactive revealed now comprehensively, what kind of new developments we can expect in the near future.
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eMarketer.com: Consumers expect omnichannel experience this holiday season
“With holiday season 2014 rapidly approaching, retailers are investing in their fulfillment infrastructure and making sure those omnichannel marketing schemes, designed to reach consumers at every point of their shopping journeys, are up to snuff”, eMarketer published recently, emphasizing that ...
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Vserv Smart RT allows re-targeting consumers from desktop to mobile
In yet another move to augment the smart data revolution, Vserv, a leading mobile marketing platform, announced the launch of a unique re-targeting product, Vserv Smart RT.
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SAP’s findings on how to encourage brand loyalty
“In today's digital marketplace, customers have complex, varied paths to purchasing, and equally diverse feelings around brand interactions. Businesses need not only a deep understanding of their customers' buying habits, but also their desired forms and depths of communication with a brand along ...
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Connecting mobile ad viewers across online and offline channels still challenging for marketers
Nearly all marketers increased their mobile ad budget in 2014 - 93% worldwide - according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite m ...
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Tagit enters new markets to meet growing demand for mobile banking and commerce solutions
Tagit, an award-winning Singapore-based mobile solutions company, announced its expansion into three new markets to support its growing customer base. With new offices in Canada, Malaysia and Indonesia, local teams based in Toronto, Kuala Lumpur and Jakarta will drive Tagit’s presence in these mar ...
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Monitor your brand across physical and online channels with the hybris OmniCommerce™ solution
The global eCommerce technology provider hybris AG became part of the software company SAP AG in August 2013, and focuses on the development of enterprise software and on-demand solutions for eCommerce and multichannel commerce, besides providing master data- and order management. Fact is that t ...
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Lotame Cross-Device tackles one of the biggest challenges in digital advertising
Lotame, the world's leading independent data management platform (DMP), recently announced the launch of Lotame Cross-Device, a Device Graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers.
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Proper brand protection on the Internet is pivotal in eCommerce
The Internet is continually evolving. Unfortunately, this is also true for the risks that threaten the reputation of a brand and therefore revenue. In the digital world you feel the business impact of trademark infringement immediately and in full force. Research shows that one out of five online s ...
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451 Research urges CMOs to be cautious: Integration and customer profiling are the biggest roadblocks to digital marketing success
Against a backdrop of hype about new digital marketing tools, 451 Research unveiled its report The Contemporary CMO’s Toolkit 2.0, highlighting the technical and organizational challenges CMOs are facing. In “The Contemporary CMO’s Toolkit 2.0,” Research Director Alan Pelz-Sharpe and Senior ...
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The crux of the matter in eCommerce
Statistically, every 2-3 years a complete eShop relaunch is required to stay successful in eCommerce, while technical enhancements usually already need to start being carried out after 6-12 months. With a Product Information Management (PIM) system, however, the efforts of such a relaunch could be s ...
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IBM projects Thanksgiving and Cyber Monday shopping spree sales increase by 15% over the five-day period
IBM released its predictions for the 2014 holiday shopping season based on billions of online and in-store transactions analyzed by the IBM Digital Analytics Benchmark and IBM Quarterly Retail Forecast.
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Alibaba’s Singles' Day broke the world’s eCommerce sales record this week
Chinese consumers flocked to Alibaba’s "Singles' Day" discounts on Tuesday, hitting a sales record of $9.34 billion on November 11, 2014 that smashed all previous records.
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Appointments & Announcements
Havas Media Asia Pacific announces the appointment of Dennis Potgraven as Head of Strategy for Hong Kong.
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VMWare APAC

November 2014 - From Cross- and Multi- to Omni-Channel and Everywhere-Commerce

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