Monday Nov 20th

Latest News

Typecasting customers in eCommerce to improve conversion - but how?
It is well-known that a professional web shop includes a striking design which is supported by a strong brand language. In addition to that, an intuitive navigation with simple ordering process, a support forum and search engine friendly tools, as well as interfaces to key customer- and product data ...
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New Experian study reveals relevancy is key to reaching today’s digital consumer
According to the latest study released by Experian Marketing Services Asia Pacific, the “Digital Consumer View 2015 (Asia)”, 74% of Asian consumers receive personalized mail. However, nearly three out of four consumers (70%) find the content irrelevant, in spite of marketers being aware of the n ...
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How to build comprehensive personas and provide a firm go-to-market foundation for your marketing campaigns
The cloud-based digital marketing provider, Silverpop, released “10 Tips for Developing Buyer Persona”, which can be incredibly useful to understand your customers better. The company is part of the IBM Marketing Cloud and uses customer data and individual behaviors, collected from a variety of ...
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Customer acquisition in the 8-second era
According to studies, our attention span in the year 2000 was still 12 seconds, but by now dropped to 8 seconds only, which means that brands must succeed even faster to get the attention of their customers and make their message stick in their minds immediately.
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Black market trade in China remains problematic for international companies
According to Beijing-based Web Presence in China (WPIC), an independent, full service digital marketing and IT development agency, black market trade in China continues to be a problem for international companies contending for a slice of the Mandarin pie. Without doubt, the market is huge, but when ...
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Rocket Internet new venture aims to connect buyers and sellers through location based listings and social features
Rocket Internet’s new mobile classifieds app, Sparklist, revolutionizes the online shopping experience for second hand goods, by connecting the most relevant buyers to the most relevant sellers through proximity sensitive listings and eliminating the nuisance of lengthy commute times.
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Customer engagement often misunderstood
While engagement is a popular buzzword today, it is often misunderstood in commerce as an event rather than a state of being, Andy O’Dell explains in his article Buzzwords defined: 4 forms of customer engagement. He believes that “this traditional way of thinking about engagement is driven by la ...
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Tencent's SY Lau urges to adopt Internet Plus as a new mindset to confront the economic slowdown
SY Lau, Senior Executive Vice President of Tencent and President of its Online Media Group (OMG), spoke at the 2015 Malaysia-China Entrepreneur Conference (MCEC), themed "Advancing the Modern Maritime Silk Road, Building a Harmonious ASEAN", saying that Internet Plus represents a whole new mindset t ...
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How can sellers determine where their marketing dollars are best spent?
The vast array of strategies available for use by today’s sellers can be overwhelming, if not downright intimidating. There is a constant bombardment of software offerings, buyer monitoring and management methodology, coupled with the need to remain in compliance with eCommerce’s intricate rules ...
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Cart abandonment notifications work for retailers
Cart abandonment emails are one way for retailers to get their message in front of consumers and get them to act, states eMarketer in one of its recent reports.
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What is a Beacon?
Beacons, or iBeacons are the latest technology being used to great effect in innovative retail and point-of-interest environments. You will rarely read an article about new retail, eCommerce or omnichannel strategy, without coming across a reference to Beacons.So what are these enigmatic devices, an ...
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Targeting customers along the ‘Customer Lifecycles’
Lifecycle email marketing addresses the customer at every stage of the customer lifecycle with the respective matching, individualized content that does not necessarily have to be advertising, whereby the set-up of a long-term dialogue relationship is more important than generating short-term revenu ...
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Successful digital salesmen are aware of the sales and marketing symbiosis
Looking at today’s business environment and how it is developing, I am wondering more and more often where today’s progressive digitalization will lead us. For around two decades I am watching the digital media and marketing scene in particular and have to say that the pace of innovations and ne ...
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Launch of AppNexus’ Viewable Marketplace raises bar for accountability and verification in advertising
AppNexus, a technology company whose cloud-based software platform enables and optimizes programmatic online advertising, launched its viewable marketplace, a new key platform capability that empowers buyers to transact only on viewable impressions via AppNexus Deals.
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Shop ‘til you drop in the future: Even your most suppressed desires will be uncovered
IEEE experts present their vision on how technology will play a crucial role in the future development and innovation of the retail industry, giving you in the following an impression on how you might shop in the future.
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Don’t fear the B2B Marketing Automation
B2B is expanding further and further into automating its marketing and functionality to deliver a personalized user experience which will drive sales and form new relationships with clients. However, many are still being slow to adopt this form of automation, creating an imbalance in the market with ...
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eCommerce takes over the entire shopping period, Criteo data reveals
The performance marketing technology company, Criteo released interesting data on Black Friday, Cyber Monday and "Bounceback Tuesday" shopping trends to help marketers navigate the consumers' evolving path to purchase.
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Epica’s new retail study reveals email beats social media in customer engagement
Email delivers the fastest and most accurate customer service in retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica.
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Sitecore’s Top 5 tips for context-driven commerce
“The right content, delivered in the right context, is what drives great commerce results”, is Sitecore’s mantra in its whitepaper “Commerce: It’s always personal. How context-driven content fuels sales growth”.The company is well-known for its ‘Experience Platform’ that empowers mar ...
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Switch to the simplest business phone system ever
Switch Communications just announced that it is one of eight companies selected to join the Google for Work Partner Program and will be a 'Recommended for Google Apps for Work' service available on the Google Apps Marketplace for both SMB and enterprise customers.
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Cart abandonment emails can overcome consumer resistance effectively
Cart abandonment can be looked at as a key defining metric that determines business success, therefore marketers are expected to spend ample to woo abandoners back. eMarketer states in one of its recent reports that cart abandonment emails are one of the most effective ways for retailers to get thei ...
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RadiumOne shines light on SEA’s “dark social” marketing opportunity
RadiumOne’s first Southeast Asia release of ‘dark social’ trends shows that email and IM sharing is a larger consumer sharing channel than all public social network sharing combined.
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Adobe predicts online Christmas spending boom for China
New research from Adobe Digital Index is predicting China will lead the Asia Pacific region in online spending this holiday season with US$150 billion in sales forecast.China’s booming economy has led to the highest anticipated online spend in the region (55%), with nearly half of the country’s ...
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Multilingual marketing: Translation is the most fundamental step in personalization
Smartling, a company that uses technology to transform the way content is created and consumed, just released the results of a study that exposes the current state of multilingual marketing. The translation management software company polled more than 150 marketers at INBOUND 2015 to learn where the ...
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The role of psychology in eCommerce:  Bored customers as an opportunity - the timing matters
In the digital age, customers always and everywhere have the opportunity to find product and service offers, and buy them at the push of a button. Although today’s conditions for online trading are perfect, it is in practice not so easy to convince customers. It is crucial to make the right offer, ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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