- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 26 October 2017 15:41
In the simpler and less complex marketing world which we had just a few years ago, advertising was done according to the motto ‘the largest gathering of people has the greatest potential.’ It was all about reach and the interest of the individual fell by the wayside.
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Friday, 13 October 2017 18:41
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle – a lack of transparency. Despite impressive technological innovation, marketers indeed still ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 26 October 2017 14:46
Operators need to take a holistic approach to their network and embrace the ‘power of and’ if they are to meet rising customer demand, improve scalability and reduce network complexity, Nokia’s president of Fixed Networks, Federico Guillén, said during a keynote conference s ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 12 October 2017 14:10
The term "programmatic marketing " was coined around 5 years ago and behind it is an extremely customer-oriented, automated form of marketing with a direct approach. Looking at the customer as an individual is part of the future-proofed concept of addressing individuals directly and purposefully, wh ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 26 October 2017 13:27
AdAsia Holdings just launched AdAsia Digital Platform for Publishers, an integrated yield management platform that opens online media owners to multiple revenue streams.
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 12 October 2017 14:01
Anne M. Schüller and Alex T. Steffen just released their book “Fit for die Next Economy: Sustainable with the Digital Natives”, which is currently only available in German, but got my whole attention, since it made me understand the so-called “digital natives” a bit ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 26 October 2017 13:16
It’s Friday night. The city’s finest restaurant is bathed in candlelight, while a couple clinks to ten years and sips on overpriced champagne. This evening was long awaited; the prospect of some adult conversation was worth the logistical gymnastics required to get the kids babysat. One ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 12 October 2017 13:46
According to eMarketer, programmatic is still in its infancy in several emerging markets in Asia Pacific, but more mature markets are beginning to mirror the US’ and Western Europe’s adoption rates, raising the question why programmatic is taking off in some markets, but not others, and ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 26 October 2017 13:04
Material in an online publication, which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product, is called native advertising. Be it an article or video, native advertising is produced by a marketer with the specific intent to ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Tuesday, 10 October 2017 19:16
MediaMath announced an aggressive rollout of the IAB’s “ads.txt” initiative across its entire supply footprint throughout MediaMath’s Curated Market, the company’s guaranteed brand-safe, fraud-free premium media offering, within which the company will only buy over auth ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 19 October 2017 14:53
If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! This paved the way for native ads, which possess the characteristics of being effective and at the same ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 05 October 2017 14:54
Programmatic represents the culmination of decades of innovation in data technology and addressable media. Buying digital advertising space by auction via respective platforms in real-time.is clearly gaining momentum.
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 19 October 2017 14:22
A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the capabilities of their customer support team, rather than replace human investment.
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 05 October 2017 14:42
The cyber security leader Symantec Corp. just released its Data Loss Prevention (DLP) version 15, that provides increased data protection automation and product integration to strengthen the Information Centric Security solution. These major enhancements arrange for a greater ability to discover, mo ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 19 October 2017 14:10
Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethoscope for a birthday present; fireman’s hat; the police badge) subtly beg the question: “Wh ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Wednesday, 04 October 2017 18:06
The opening line ‘ Three guys walk in to a bar…’ has fueled the material of comedians from Lenny Bruce to Jerry Lewis. For a surfer, a gamer and an engineer, it plays on our notions of stereotypes of beach bums, computer nerds and analytical types and we are waiting for a punch li ...
- Written by Augustine
- Category: October 2017 - Programmatic & Native Advertising
- Thursday, 19 October 2017 13:48
The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT professionals, conducted by Oracle. Oracle Cloud Infrastructure, which is managed, hosted, and support ...
