Monday Nov 20th

Latest News

Silverpop’s Key Marketing Trends for 2015: What’s the next big evolution in marketing
According to Silverpop’s predictions, customers and prospects will be shopping online and engaging with businesses through mobile and social media more than ever in 2015, whereby email will still be the preferred method for receiving content from companies. People expect this content to be engagin ...
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Are we on the brink of the 4th industrial revolution already?
In 2015, the Internet continues to connect the virtual and real world at breakneck speed, but I will not talk about Embedded Systems and the Internet of Things at this point. Instead, keywords such as flexibility, individuality, or cross-border cooperation are coming to my mind, which I believe will ...
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PwC: ASEAN CEOs most optimistic about Global Economy for 2015
At the opening of the World Economic Forum Annual Meeting in Davos, Switzerland last week, PwC released its 18th Annual Global CEO Survey, revealing that fewer CEOs than last year think global economic growth will improve over the next 12 months, whereby CEOs in ASEAN are the most confident and Russ ...
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Launch of the first beacon technology alliance
Without doubts, beacons unlock the best of digital marketing at retail, if we brush aside privacy issues and the digital path of customer engagement by using a beacons framework looks promising. From enhanced point of sale to self-check-out to engaging customers to heat mapping store traffic--nearly ...
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CyberArk’s Security Predictions for 2015: Data security breaches grow more acute
We covered McAfee Labs' 2015 Threats Predictions report earlier this month that nimbly depicted increased cyber-attacks and espionage, as well as new strategies from hackers to hide their tracks and steal sensitive data. In the following, however, we present you CyberArk’s interesting security pre ...
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Frost & Sullivan: 2015 will be the year of cloud-based Unified Communications (UC)
Unified Communications (UC) has compelling advantages over on-premises UC solutions and therefore Frost&Sullivan analysts expect 2015 to be a breakthrough year for cloud UC solutions – especially due to several new trends, including UC-enabled “everything” services, UC enriched mobility, and t ...
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Salesforce reveals top priorities for marketers in ‘2015 State of Marketing Report’
The world's No. 1 CRM company, Salesforce.com, released its 2015 State of Marketing report, based on a survey of more than 5,000 marketers globally. The second annual report revealed marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tr ...
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2015 will see the launch of the world's first social online auction service
The payment remains the crux of the matter in eCommerce in terms of conversion, as an extensive study by Sage Pay just recently proved, besides revealing that social media is currently one of the most popular marketing tools. Online social selling has already revolutionized trading in dozens of bus ...
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5 Key Trends that will shape Asia-Pacific Marketing in 2015
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. This change has ...
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Gartner predicts ‘Live Video Broadcasting’ will be the new
Video and visual technologies are becoming increasingly important for interacting with customers and each other, according to Gartner, Inc., whose analysts predict that by 2017, live video broadcasting will be the new "selfie" and recommends that product managers start creating a "visual" strategy s ...
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adMingle launched as Singapore's first influencer marketing network
adMingle, Europe's premier social media influencer network, has launched as Singapore's first influencer marketing network and intends to change the way agencies and businesses advertise across social media and instant messaging apps.
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To-do list for email marketers in 2015
Dr. Torsten Schwarz, Germany’s Email Marketing guru, published his advices recently, emphasizing that it does not always have to be Big Data and omni-channel, but that sometimes even small things can make a big difference. Just make your decisions what you want to implement in 2015.
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Digital Storytelling
“Digital storytelling" describes the practice of using digital tools to tell a story, hence, you can look at it as a kind of modern extension of the ancient art of storytelling, now interwoven with digitized still and moving images as well as sound that make story telling even more impressive with ...
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Gartner: Hype in 2015 around the Internet of Things (IoT) and wearables
In August, Gartner has published its Hype Cycle for Emerging Technologies for the 20th time. Its central theme this year is ‘Digital Business’ and as usual it illustrates how a technology, IT method or management discipline, stacks up against others in terms of maturity. Expectations regarding ...
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SpatialBUZZ urges Asian operators to boost loyalty and cut churn issues by embracing CEM
Mobile network operators across Asia have been urged to make 2015 the year of CEM (Customer Experience Management) adoption, as they continue their fight for the retention of customers and improvements in average revenue per user (ARPU).
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IEEE Computer Society’s prediction of key technology trends in 2015
The IEEE Computer Society identified key technology trends for 2015. Interestingly, the organization predicts that this year a number of technologies having their breakthrough, that previously have led more of a niche existence.
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Komli Brand offers display, rich media and video solutions seamlessly across devices
The digital media technology company Komli Media launched this week the Komli Brand in the region, offering display rich media and video solutions seamlessly across mobile, tablet, and desktop devices. With growing digital consumption in the region and audiences becoming increasingly demanding in t ...
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McAfee Labs: Retrospect and predictions of the cybersecurity expert
Intel® Security recently released its Threats Report and revealed its Threats Predictions for the new year. The report forecasts a 2015 threat landscape shaped by more attacks exploiting these standards, new attacks surfacing in mobile and Internet of Things (IoT), and increasingly sophisticated cy ...
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Vserv launched Aqua Native to deliver seamless, non-intrusive ad content with higher CTRs
Vserv, a leading smart data led mobile marketing platform, announced the launch of Vserv Aqua Native, a dynamic native ad format powered by the Vserv Smart Data platform. Vserv Aqua Native is designed to facilitate a seamless experience for consumers on mobile, inclusive of ads. It displays ads tha ...
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Take more courage to lively advertising!
No matter what kind of style you personally prefer, experience has taught us that lively and funky advertising usually wins the heart of the consumers, because spunky is better than shy, entertaining is better than boring, cheerful is better than showing no sense of humor, naughty is better than tim ...
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Appier released its latest ‘Cross-Screen User Behavioral Insights’
Appier just published its latest Cross-Screen User Behavior Research Report that provides insights into how users interact with PCs, smartphones and tablets, and their engagement across different devices.
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Personalized video capabilities now included in BT’s Cloud Contact portfolio of services
BT just announced that it is incorporating personalized video capabilities into its Cloud Contact portfolio of services, using industry-leading technology from Idomoo, which will enable businesses to send short, individually tailored, high-quality videos to millions of customers.
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FileMaker Community redesigned and reorganised for new launch
FileMaker, Inc., an Apple subsidiary, just launched the FileMaker Community, a free online resource for anyone interested in how to build custom business solutions for iPad, iPhone, Windows, Mac and the web. FileMaker delivers innovative software to create custom business solutions for iPad, iPhone, ...
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The countdown to Asia’s only event focusing on the fulfilment ecosystem is on!
The preparation for SingEx’s inaugural trade conference and exhibition Last Mile Fulfilment Asia (LMFAsia) is in full swing and the countdown is on. About 1,500 trade attendees, delegates and exhibitors from the Asian region are expected to gather at MAX Atria @ Singapore EXPO on 19th & 20th ...
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Big data and the legal aspect: What type of data collection requires permission in the field of big data?
For commercial use of copyright-protected big data, it is usually a requirement to obtain the consent of the rights holder. It is important that information/data in itself is not covered by copyright law and hence the copyright restrictions do not apply to it. As far as no purely anonymous data is ...
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Ringo envisions a world where cost is no criterion for communications anymore
After a reportedly successful launch in 16 countries, Ringo is now available in India, offering 90% savings on international calling by converting international calls to local calls.
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Make-or-break social media trends unbagged
Social media marketing enjoys great popularity both for the dialogue with the customer and as a content distribution platform. Yet, like all modern marketing channels, social media changes permanently, too. We reveal what is important for social media marketers in 2015.
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What’s influencing digital marketing in 2015?
Digital marketers are constantly struggling to keep up with new developments, a situation that encouraged Razorfish to take a deep dive into the qualitative and quantitative data of four international markets (USA, UK, China, Brazil) to examine which digital technology is shifting traditional brand- ...
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eMarketer: Nearly three-quarters of Facebook's ad revenues will come from mobile this year
Nearly one billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015, according to a new forecast from eMarketer, who for the first time breaks down mobile phone Facebook users by country.
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Top Fraud Predictions for 2015: Technology will shape the fight
Technology will give fraudsters an edge in 2015, but it will also provide new tools for organizations and investigators, according to three experts from the Association of Certified Fraud Examiners (ACFE) who were asked for their top fraud predictions for 2015. The experts (Gerald Zack, Bruce Dorri ...
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Jan 2015 - Digital Marketing Trends & Predictions

VMWare APAC

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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