- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 12:23
According to Silverpop’s predictions, customers and prospects will be shopping online and engaging with businesses through mobile and social media more than ever in 2015, whereby email will still be the preferred method for receiving content from companies. People expect this content to be engagin ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 23 January 2015 13:07
In 2015, the Internet continues to connect the virtual and real world at breakneck speed, but I will not talk about Embedded Systems and the Internet of Things at this point. Instead, keywords such as flexibility, individuality, or cross-border cooperation are coming to my mind, which I believe will ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 12:21
At the opening of the World Economic Forum Annual Meeting in Davos, Switzerland last week, PwC released its 18th Annual Global CEO Survey, revealing that fewer CEOs than last year think global economic growth will improve over the next 12 months, whereby CEOs in ASEAN are the most confident and Russ ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 23 January 2015 13:07
Without doubts, beacons unlock the best of digital marketing at retail, if we brush aside privacy issues and the digital path of customer engagement by using a beacons framework looks promising. From enhanced point of sale to self-check-out to engaging customers to heat mapping store traffic--nearly ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 12:19
We covered McAfee Labs' 2015 Threats Predictions report earlier this month that nimbly depicted increased cyber-attacks and espionage, as well as new strategies from hackers to hide their tracks and steal sensitive data. In the following, however, we present you CyberArk’s interesting security pre ...
- Written by Daniela La Marca
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 23 January 2015 13:04
Unified Communications (UC) has compelling advantages over on-premises UC solutions and therefore Frost&Sullivan analysts expect 2015 to be a breakthrough year for cloud UC solutions – especially due to several new trends, including UC-enabled “everything” services, UC enriched mobility, and t ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 12:14
The world's No. 1 CRM company, Salesforce.com, released its 2015 State of Marketing report, based on a survey of more than 5,000 marketers globally.
The second annual report revealed marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tr ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 23 January 2015 11:44
The payment remains the crux of the matter in eCommerce in terms of conversion, as an extensive study by Sage Pay just recently proved, besides revealing that social media is currently one of the most popular marketing tools.
Online social selling has already revolutionized trading in dozens of bus ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 12:08
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. This change has ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 23 January 2015 11:27
Video and visual technologies are becoming increasingly important for interacting with customers and each other, according to Gartner, Inc., whose analysts predict that by 2017, live video broadcasting will be the new "selfie" and recommends that product managers start creating a "visual" strategy s ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 12:06
adMingle, Europe's premier social media influencer network, has launched as Singapore's first influencer marketing network and intends to change the way agencies and businesses advertise across social media and instant messaging apps.
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 23 January 2015 10:50
Dr. Torsten Schwarz, Germany’s Email Marketing guru, published his advices recently, emphasizing that it does not always have to be Big Data and omni-channel, but that sometimes even small things can make a big difference.
Just make your decisions what you want to implement in 2015.
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 12:05
“Digital storytelling" describes the practice of using digital tools to tell a story, hence, you can look at it as a kind of modern extension of the ancient art of storytelling, now interwoven with digitized still and moving images as well as sound that make story telling even more impressive with ...
- Written by Daniela La Marca
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 16 January 2015 11:04
In August, Gartner has published its Hype Cycle for Emerging Technologies for the 20th time. Its central theme this year is ‘Digital Business’ and as usual it illustrates how a technology, IT method or management discipline, stacks up against others in terms of maturity.
Expectations regarding ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 12:04
Mobile network operators across Asia have been urged to make 2015 the year of CEM (Customer Experience Management) adoption, as they continue their fight for the retention of customers and improvements in average revenue per user (ARPU).
- Written by Daniela La Marca
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 16 January 2015 11:02
The IEEE Computer Society identified key technology trends for 2015. Interestingly, the organization predicts that this year a number of technologies having their breakthrough, that previously have led more of a niche existence.
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 12:02
The digital media technology company Komli Media launched this week the Komli Brand in the region, offering display rich media and video solutions seamlessly across mobile, tablet, and desktop devices.
With growing digital consumption in the region and audiences becoming increasingly demanding in t ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 16 January 2015 10:48
Intel® Security recently released its Threats Report and revealed its Threats Predictions for the new year. The report forecasts a 2015 threat landscape shaped by more attacks exploiting these standards, new attacks surfacing in mobile and Internet of Things (IoT), and increasingly sophisticated cy ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 12:00
Vserv, a leading smart data led mobile marketing platform, announced the launch of Vserv Aqua Native, a dynamic native ad format powered by the Vserv Smart Data platform.
Vserv Aqua Native is designed to facilitate a seamless experience for consumers on mobile, inclusive of ads. It displays ads tha ...
- Written by Daniela La Marca
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 16 January 2015 10:45
No matter what kind of style you personally prefer, experience has taught us that lively and funky advertising usually wins the heart of the consumers, because spunky is better than shy, entertaining is better than boring, cheerful is better than showing no sense of humor, naughty is better than tim ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 11:58
Appier just published its latest Cross-Screen User Behavior Research Report that provides insights into how users interact with PCs, smartphones and tablets, and their engagement across different devices.
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 16 January 2015 10:32
BT just announced that it is incorporating personalized video capabilities into its Cloud Contact portfolio of services, using industry-leading technology from Idomoo, which will enable businesses to send short, individually tailored, high-quality videos to millions of customers.
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 11:56
FileMaker, Inc., an Apple subsidiary, just launched the FileMaker Community, a free online resource for anyone interested in how to build custom business solutions for iPad, iPhone, Windows, Mac and the web. FileMaker delivers innovative software to create custom business solutions for iPad, iPhone, ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 16 January 2015 10:25
The preparation for SingEx’s inaugural trade conference and exhibition Last Mile Fulfilment Asia (LMFAsia) is in full swing and the countdown is on.
About 1,500 trade attendees, delegates and exhibitors from the Asian region are expected to gather at MAX Atria @ Singapore EXPO on 19th & 20th ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 30 January 2015 11:54
For commercial use of copyright-protected big data, it is usually a requirement to obtain the consent of the rights holder. It is important that information/data in itself is not covered by copyright law and hence the copyright restrictions do not apply to it.
As far as no purely anonymous data is ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 16 January 2015 10:18
After a reportedly successful launch in 16 countries, Ringo is now available in India, offering 90% savings on international calling by converting international calls to local calls.
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 23 January 2015 13:09
Social media marketing enjoys great popularity both for the dialogue with the customer and as a content distribution platform. Yet, like all modern marketing channels, social media changes permanently, too. We reveal what is important for social media marketers in 2015.
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Thursday, 08 January 2015 11:06
Digital marketers are constantly struggling to keep up with new developments, a situation that encouraged Razorfish to take a deep dive into the qualitative and quantitative data of four international markets (USA, UK, China, Brazil) to examine which digital technology is shifting traditional brand- ...
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Friday, 23 January 2015 13:08
Nearly one billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015, according to a new forecast from eMarketer, who for the first time breaks down mobile phone Facebook users by country.
- Written by Augustine
- Category: January 2015 - Digital Marketing Trends & Predictions
- Thursday, 08 January 2015 10:47
Technology will give fraudsters an edge in 2015, but it will also provide new tools for organizations and investigators, according to three experts from the Association of Certified Fraud Examiners (ACFE) who were asked for their top fraud predictions for 2015.
The experts (Gerald Zack, Bruce Dorri ...
